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3433-vol. 6 issue 2-3.pmd - iarfc

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30<br />

Journal of Personal Finance<br />

For all x > 4, such that x represents a quantitative value assigned to a client’s<br />

response to a survey item. Responses are valued as follows: definitely choice<br />

A = 1, very likely choice A = 2, likely choice A = 3, choices A&B are equal = 4,<br />

likely choice B = 5, very likely choice B = 6, and definitely choice B = 7<br />

3<br />

1 4<br />

⎛ x − 1 ⎞<br />

⎜ − 1⎟<br />

2 ⎝ 3 ⎠<br />

+<br />

1<br />

2<br />

=<br />

y ; 1—y = z<br />

Where y represents the amount used for the dimension corresponding to<br />

choice B and z represents the amount used for the dimension corresponding<br />

to choice A in the following summations.<br />

= Client Demand Score<br />

(m represents any value assigned by client to a recipient in the free-response<br />

question corresponding to the dimension being calculated)<br />

The above formula will be calculated for each dimension’s demand score.<br />

3. To obtain a copy, contact the authors.<br />

Contact Information: Monroe “Roey” Diefendorf, Jr., MI, CLU, ChFC, CFP ® ,<br />

RFC ® , CIMA ® , C3DWP ® , CEO, Diefendorf Capital Planning Associates, 152<br />

Forest Ave., Locust Valley, NY 11560; Phone: 516-759-3900; E-mail:<br />

Roey@DiefendorfCapital.com.<br />

Jeremy Donovan, The Academy of the Pacific Rim, Boston, MA;<br />

E-mail: jerdonovan@gmail.com<br />

©2008, IARFC All rights of reproduction in any form reserved.

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