3433-vol. 6 issue 2-3.pmd - iarfc
3433-vol. 6 issue 2-3.pmd - iarfc
3433-vol. 6 issue 2-3.pmd - iarfc
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30<br />
Journal of Personal Finance<br />
For all x > 4, such that x represents a quantitative value assigned to a client’s<br />
response to a survey item. Responses are valued as follows: definitely choice<br />
A = 1, very likely choice A = 2, likely choice A = 3, choices A&B are equal = 4,<br />
likely choice B = 5, very likely choice B = 6, and definitely choice B = 7<br />
3<br />
1 4<br />
⎛ x − 1 ⎞<br />
⎜ − 1⎟<br />
2 ⎝ 3 ⎠<br />
+<br />
1<br />
2<br />
=<br />
y ; 1—y = z<br />
Where y represents the amount used for the dimension corresponding to<br />
choice B and z represents the amount used for the dimension corresponding<br />
to choice A in the following summations.<br />
= Client Demand Score<br />
(m represents any value assigned by client to a recipient in the free-response<br />
question corresponding to the dimension being calculated)<br />
The above formula will be calculated for each dimension’s demand score.<br />
3. To obtain a copy, contact the authors.<br />
Contact Information: Monroe “Roey” Diefendorf, Jr., MI, CLU, ChFC, CFP ® ,<br />
RFC ® , CIMA ® , C3DWP ® , CEO, Diefendorf Capital Planning Associates, 152<br />
Forest Ave., Locust Valley, NY 11560; Phone: 516-759-3900; E-mail:<br />
Roey@DiefendorfCapital.com.<br />
Jeremy Donovan, The Academy of the Pacific Rim, Boston, MA;<br />
E-mail: jerdonovan@gmail.com<br />
©2008, IARFC All rights of reproduction in any form reserved.