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Advocacy in Action - International AIDS Society

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Example: Persuad<strong>in</strong>g through drama<br />

Participants at an advocacy<br />

workshop held <strong>in</strong> India roleplay<br />

a drama to convey an<br />

advocacy message to an<br />

audience of <strong>in</strong>fluential<br />

people. Participants noted<br />

that they could convey very<br />

strong messages through<br />

drama which they would not<br />

be able to through a<br />

conversation or document.<br />

Reference: Photo taken at an advocacy skills-build<strong>in</strong>g workshop for HIV/<strong>AIDS</strong> Work, India HIV/<strong>AIDS</strong> Alliance and<br />

<strong>International</strong> HIV/<strong>AIDS</strong> Alliance, India, November 2001.<br />

<strong>Advocacy</strong> issue: A shelter is required for the street children.<br />

<strong>Advocacy</strong> objective: To provide a safe shelter for street children <strong>in</strong> Ulaan Baator by<br />

March 2003.<br />

Target audience: Members of the city council.<br />

A father with a dr<strong>in</strong>k problem spends all the family’s money on alcohol, so they go hungry. He beats<br />

his wife and daughter.<br />

The daughter runs away to live on the street. She is victimised by other street children, and is<br />

forced to sell sex.<br />

<strong>Advocacy</strong> <strong>in</strong> <strong>Action</strong> Card 6 Persuad<strong>in</strong>g through drama<br />

Eventually she goes to an uncle for help. He helps her, but says he cannot help her aga<strong>in</strong>.<br />

The girl discusses her situation with other street children. They say they prefer to be on the street<br />

than with their violent families – but they want somewhere safe to sleep, where they will not be<br />

sexually abused.<br />

Reference: Adapted from an advocacy skills-build<strong>in</strong>g workshop for HIV/<strong>AIDS</strong>/STI work, National <strong>AIDS</strong> Foundation and<br />

<strong>International</strong> HIV/<strong>AIDS</strong> Alliance, Mongolia, February 2002.<br />

Advice<br />

✔ Try to choose a clear advocacy objective.<br />

✔ Try to know your target audience.<br />

✔ Try to choose the topic of the<br />

drama carefully.<br />

✔ Try to make sure that all <strong>in</strong>formation<br />

conta<strong>in</strong>ed <strong>in</strong> the drama is accurate.<br />

✔ Try to allow enough time for discussion.<br />

✔ Try to prepare the after-show<br />

discussion as much as the show itself.<br />

✔ Try to choose discussion questions to<br />

br<strong>in</strong>g out the advocacy issue.<br />

✔ Try to adapt the performance to<br />

different audiences.<br />

✔ Try to video the performance and<br />

discussion, if possible, to share with others.<br />

✘ Try not to let the drama be only<br />

education or awareness-rais<strong>in</strong>g –<br />

make sure it has a strong advocacy<br />

issue or message.<br />

✘ Try not to confuse the audience with<br />

too many themes and messages.<br />

✘ Try not to make the drama too long.<br />

If it is longer than 10 m<strong>in</strong>utes the<br />

audience will be bored, or there will<br />

not be enough time for them to<br />

discuss afterwards.<br />

✘ Try not to worry about how good the<br />

act<strong>in</strong>g is, the costumes, or props; the<br />

topic or message of the play is the<br />

most important th<strong>in</strong>g.

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