Advocacy in Action - International AIDS Society

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Introducing advocacy Section 1 Contents 1.1 What is advocacy? 12 1.2 Why do we advocate? 18 1.3 How do we advocate? 20 Handouts 22 Introduction Aim: To develop a shared understanding of advocacy • This section: ♦ gives participants an opportunity to share their own experiences of doing advocacy work ♦ asks participants to develop a working definition of advocacy ♦ explores different reasons for doing advocacy work ♦ explores possible advocacy methods. • The activities in this section can be some of the most interesting, but are difficult to facilitate in this toolkit because participants sometimes have very different ideas about what advocacy is and why we should do it. For example, there is often confusion between advocacy and information, education and communication (IEC) and community mobilisation. This is because IEC and community mobilisation can also involve influencing, persuading and mobilising people into action – which are all key advocacy ‘words’. Handout 3, ‘Advocacy and related concepts’, aims to help clarify the difference between these concepts. It is important to keep focusing on advocacy as a means of persuading influential people to change – rather than IEC and community mobilisation, which are more about working with the general public or specific groups of people. • There are no internationally agreed definitions of advocacy and it is not necessary for everyone to agree on all the issues raised. The most important thing is to think about these issues and to discuss them. 11
1.1 What is advocacy? Section 1.1 What is advocacy? Example definitions of advocacy "Advocacy is a process to bring about change in the policies, laws and practices of influential individuals, groups and institutions." Reference: Adapted from advocacy skills-building workshop for HIV/AIDS, International HIV/AIDS Alliance, Zimbabwe, July 2001. "Advocacy is an ongoing process aiming at change of attitudes, actions, policies and laws by influencing people and organisations with power, systems and structures at different levels for the betterment of people affected by the issue." Reference: Adapted from an advocacy skills-building workshop, India HIV/AIDS Alliance, India, November 2002. "Advocacy is an action directed at changing the policies, positions and programmes of any type of institution." Reference: An Introduction to Advocacy, Training Guide, SARA Project. "Advocacy is pleading for, defending or recommending an idea before other people." Reference: An Introduction to Advocacy, Training Guide, SARA Project. Introduction • Advocacy is nothing new. Individuals and groups have always tried to influence people in power, in their private lives and as part of their work. • Advocacy work takes on many shapes. In relation to HIV/AIDS it can include a child defending her orphaned cousin against stigma, a drama performed by actors living with HIV/AIDS concerning their rights, or a meeting with a country’s president. • It is possible to advocate for ourselves or for other people. • Advocacy is only one approach to undertaking HIV prevention, care and impact mitigation work. • Other approaches include community mobilisation, education, public health measures, distribution of condoms, good medical services and community support. Advocacy can make all these methods more effective, by gaining the support of people in power and changing the social environment in which we work. • Almost all NGOs and CBOs already have experience of doing advocacy – even if they do not realise it, or do not use the word ‘advocacy’. The purpose of the following activities is to reach a shared understanding of advocacy. It is important to have a clear understanding of the differences between advocacy and other related concepts. The information contained in the table opposite may help to clarify these differences. However, it is necessary to consider this information's relevance to any one country and whether it needs to be adapted. 12
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Page 9 and 10: Each ‘Advocacy in Action’ Card
Page 11: Your Notes Introduction to the tool
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Handout 3 Documentation and informa
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Handout 5 How HIV/AIDS can affect p
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Handout 7 Methods of monitoring and
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ACTIVITY 3.1 Objective: By the end
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Your Notes Section 3 74
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Your Notes Section 4 76
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HIV/AIDS NGO/CBO Support Toolkit, I
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Advocacy in Action Card 1 Analysing
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Example: Analysing legislation and
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Advocacy in Action Card 2 Preparing
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Example: Preparing briefing note an
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Advocacy in Action Card 3 Working f
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Example: Working from inside the sy
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Advocacy in Action Card 4 Lobbying
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Example: Lobbying or face-to-face m
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Advocacy in Action Card 5 Writing a
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Skills-building activity - option 2
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Advocacy in Action Card 6 Persuadin
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Example: Persuading through drama P
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Advocacy in Action Card 7 Writing a
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Example: Writing and using a press
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Advocacy in Action Card 8 Carrying
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Example: Carrying out a media inter
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Advocacy in Action Card 9 Preparing
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Example: Preparing a press conferen
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To order copies of Alliance publica
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Advocacy in Action - International AIDS Society

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