The Definitive Guide to Lead Generation
TABLE OF CONTENTS Part One: Introduction to Lead Generation Chapter One: What is Lead Generation and Why is it Important? Chapter Two: How Has Lead Generation Evolved? Chapter Three: Defining a Lead Part Two: Lead Generation Tactics Chapter Four: Content Marketing and Blogging Chapter Five: Website and SEO Chapter Six: Landing Pages Chapter Seven: Social Media and Lead Generation Chapter Eight: Email Marketing Chapter Nine: Paid Programs Chapter Ten: Telephone-Based Lead Generation Chapter Eleven: Middle-of-Funnel Lead Generation Part Three: Optimize and Measure Your Lead Generation Chapter Twelve: Testing and Optimization Chapter Thirteen: Metrics Chapter Fourteen: Lead Generation Technology Conclusion: Lead the Way! Appendix: References
TABLE OF CONTENTS
Part One: Introduction to Lead Generation
Chapter One: What is Lead Generation and Why is it Important?
Chapter Two: How Has Lead Generation Evolved?
Chapter Three: Defining a Lead
Part Two: Lead Generation Tactics
Chapter Four: Content Marketing and Blogging
Chapter Five: Website and SEO
Chapter Six: Landing Pages
Chapter Seven: Social Media and Lead Generation
Chapter Eight: Email Marketing
Chapter Nine: Paid Programs
Chapter Ten: Telephone-Based Lead Generation
Chapter Eleven: Middle-of-Funnel Lead Generation
Part Three: Optimize and Measure Your Lead Generation
Chapter Twelve: Testing and Optimization
Chapter Thirteen: Metrics
Chapter Fourteen: Lead Generation Technology
Conclusion: Lead the Way!
Appendix: References
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APPENDIX<br />
Blogging<br />
Email Marketing<br />
<strong>Lead</strong> <strong>Generation</strong><br />
Marketing Analytics<br />
Brian Clark<br />
Copyblogger<br />
@copyblogger<br />
www.copyblogger.com<br />
Katya Constantine<br />
Digishopgirl Media<br />
@digishopgirl<br />
www.digishopgirl.com<br />
Justine Arthur<br />
BT Expedite<br />
@justineloua<br />
www.btexpedite.com<br />
Mike Damphousse<br />
Green <strong>Lead</strong>s<br />
@damphoux<br />
www.green-leads.com<br />
René Power<br />
Barret Dixon Bell<br />
@renépower<br />
www.bdb.co.uk<br />
Rohit Bhargava<br />
Influential Marketing Group<br />
@rohitbhargava<br />
www.rohitbhargava.com<br />
Kim Garst<br />
Boom! Social<br />
@kimgarst<br />
kimgarst.com<br />
Adam Holden-Bache<br />
MassTransmit<br />
@adamholdenbache<br />
masstransmit.com<br />
Tim Barker<br />
DataSift<br />
@timbarker<br />
datasift.com<br />
Ashleigh Davis<br />
Rackspace<br />
@ashforddavis<br />
www.rackspace.com<br />
Richard Robinson<br />
Google<br />
@robinsonRG<br />
www.google.com<br />
David Cain<br />
Marke<strong>to</strong><br />
@davidcain<br />
www.marke<strong>to</strong>.com<br />
Content Marketing<br />
Ann Handley<br />
Marketing Profs<br />
@annhandley<br />
www.marketingprofs.com<br />
Doug Kessler<br />
Velocity<br />
@dougkessler<br />
www.velocitypartners.co.uk<br />
Rebecca Leib<br />
Altimeter Group<br />
@rebeccaleib<br />
rebeccalieb.com<br />
Joe Pulizzi<br />
Content Marketing Institute<br />
@joepulizzi<br />
joepulizzi.com<br />
Kath Pay<br />
Plan <strong>to</strong> Engage<br />
@kathpay<br />
plan<strong>to</strong>engage.com<br />
DJ Waldow<br />
Marke<strong>to</strong><br />
@djwaldow<br />
www.marke<strong>to</strong>.com<br />
Event Marketing<br />
Patrick Cava<br />
Certain<br />
@patrick_cava<br />
www.certain.com<br />
Dan King<br />
ReadyTalk<br />
@readytalkdan<br />
www.readytalk.com<br />
Sam Boush<br />
<strong>Lead</strong> Lizard<br />
@samboush<br />
www.leadlizard.com<br />
Michael Brenner<br />
B2B Marketing Insider<br />
@brennermichael<br />
www.b2bmarketinginsider.com<br />
Gerry Brown<br />
Ovum<br />
@gerrybrown<br />
ovum.com<br />
Heidi Bullock<br />
Marke<strong>to</strong><br />
@heidibullock<br />
www.marke<strong>to</strong>.com<br />
Brian Carroll<br />
MECLABS<br />
@brianjcarroll<br />
b2bleadblog.com<br />
Koen De Witte<br />
<strong>Lead</strong>Fabric<br />
@kdewitte27<br />
www.leadfabric.com<br />
Holly Donahue<br />
<strong>The</strong> Economist Intelligence Unit<br />
@hollygoblighty<br />
www.eiu.com<br />
Andrew Gaffney<br />
Content4Demand<br />
@agaffney<br />
www.content4demand.com<br />
Matt Heinz<br />
Heinz Marketing<br />
@heinzmarketing<br />
www.heinzmarketing.com<br />
Brent Leary<br />
CRM Essentials<br />
@brentleary<br />
www.crm-essentials.com<br />
Adam Sharp<br />
CleverTouch<br />
@ctmadam<br />
www.clever-<strong>to</strong>uch.com<br />
Eric Wittlake<br />
Babcock & Jenkins<br />
@wittlake<br />
www.bnj.com<br />
Stephen Yeo<br />
Panasonic System<br />
Communications Europe<br />
business.panasonic.eu<br />
Chuck Hemann<br />
WCG<br />
@chuckhemann<br />
www.wcgworld.com<br />
Rajiv Narang<br />
eBay<br />
@rajivnarang<br />
www.ebay.com<br />
Wes Nichols<br />
MarketShare<br />
@wesnichols<br />
www.marketshare.com<br />
Jeremiah Owyang<br />
Crowd Companies<br />
@jowyang<br />
www.web-strategist.com/blog<br />
Tom Webster<br />
Edison Research<br />
@webby2001<br />
brandsavant.com<br />
Brian Carter<br />
InfiniGraph<br />
@briancarter<br />
www.infinigraph.com<br />
David Lewis<br />
DemandGen International, Inc.<br />
@demandgendave<br />
www.demandgen.com<br />
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