The Definitive Guide to Lead Generation
TABLE OF CONTENTS Part One: Introduction to Lead Generation Chapter One: What is Lead Generation and Why is it Important? Chapter Two: How Has Lead Generation Evolved? Chapter Three: Defining a Lead Part Two: Lead Generation Tactics Chapter Four: Content Marketing and Blogging Chapter Five: Website and SEO Chapter Six: Landing Pages Chapter Seven: Social Media and Lead Generation Chapter Eight: Email Marketing Chapter Nine: Paid Programs Chapter Ten: Telephone-Based Lead Generation Chapter Eleven: Middle-of-Funnel Lead Generation Part Three: Optimize and Measure Your Lead Generation Chapter Twelve: Testing and Optimization Chapter Thirteen: Metrics Chapter Fourteen: Lead Generation Technology Conclusion: Lead the Way! Appendix: References
TABLE OF CONTENTS
Part One: Introduction to Lead Generation
Chapter One: What is Lead Generation and Why is it Important?
Chapter Two: How Has Lead Generation Evolved?
Chapter Three: Defining a Lead
Part Two: Lead Generation Tactics
Chapter Four: Content Marketing and Blogging
Chapter Five: Website and SEO
Chapter Six: Landing Pages
Chapter Seven: Social Media and Lead Generation
Chapter Eight: Email Marketing
Chapter Nine: Paid Programs
Chapter Ten: Telephone-Based Lead Generation
Chapter Eleven: Middle-of-Funnel Lead Generation
Part Three: Optimize and Measure Your Lead Generation
Chapter Twelve: Testing and Optimization
Chapter Thirteen: Metrics
Chapter Fourteen: Lead Generation Technology
Conclusion: Lead the Way!
Appendix: References
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CHAPTER SEVEN: SOCIAL MEDIA AND LEAD GENERATION<br />
SLIDESHARE<br />
Readers are inundated with text, which means marketing professionals can’t rely solely on whitepapers and blog<br />
posts <strong>to</strong> reach prospects and cus<strong>to</strong>mers. It’s now vital <strong>to</strong> include visual elements in all of your marketing campaigns.<br />
SlideShare is a service that hosts<br />
your slide decks and presentations<br />
online, but it’s also much more—<br />
it’s an essential part of any<br />
successful content marketing<br />
strategy, and a powerful social<br />
community with a reported 60<br />
million monthly visi<strong>to</strong>rs.<br />
Creative Topics and Visuals<br />
Content marketing through SlideShare<br />
can help you establish yourself as an<br />
expert in your field, using highly<br />
consumable visual elements. When it<br />
comes <strong>to</strong> lead generation, SlideShare<br />
can help you attract audiences who<br />
might ordinarily skim past your<br />
content. Some people might want <strong>to</strong><br />
read a 10-page ebook, while others<br />
want <strong>to</strong> consume their information<br />
quickly and visually.<br />
Optimizing for SEO<br />
Creating slide presentations that rank<br />
for certain keywords can be much<br />
easier than ranking a post on your<br />
blog. To give your presentations a<br />
fighting chance in the world of search<br />
engines (as well as in SlideShare’s<br />
own search results) include keywordrich<br />
titles, descriptions, and tags.<br />
Write your titles and descriptions with<br />
SEO in mind.<br />
SlideShare presentations are easily<br />
embedded in<strong>to</strong> other sites, which will<br />
also drive SEO results. Each time<br />
someone embeds your presentation,<br />
it serves as an inbound link <strong>to</strong><br />
your content.<br />
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