The Definitive Guide to Lead Generation
TABLE OF CONTENTS Part One: Introduction to Lead Generation Chapter One: What is Lead Generation and Why is it Important? Chapter Two: How Has Lead Generation Evolved? Chapter Three: Defining a Lead Part Two: Lead Generation Tactics Chapter Four: Content Marketing and Blogging Chapter Five: Website and SEO Chapter Six: Landing Pages Chapter Seven: Social Media and Lead Generation Chapter Eight: Email Marketing Chapter Nine: Paid Programs Chapter Ten: Telephone-Based Lead Generation Chapter Eleven: Middle-of-Funnel Lead Generation Part Three: Optimize and Measure Your Lead Generation Chapter Twelve: Testing and Optimization Chapter Thirteen: Metrics Chapter Fourteen: Lead Generation Technology Conclusion: Lead the Way! Appendix: References
TABLE OF CONTENTS
Part One: Introduction to Lead Generation
Chapter One: What is Lead Generation and Why is it Important?
Chapter Two: How Has Lead Generation Evolved?
Chapter Three: Defining a Lead
Part Two: Lead Generation Tactics
Chapter Four: Content Marketing and Blogging
Chapter Five: Website and SEO
Chapter Six: Landing Pages
Chapter Seven: Social Media and Lead Generation
Chapter Eight: Email Marketing
Chapter Nine: Paid Programs
Chapter Ten: Telephone-Based Lead Generation
Chapter Eleven: Middle-of-Funnel Lead Generation
Part Three: Optimize and Measure Your Lead Generation
Chapter Twelve: Testing and Optimization
Chapter Thirteen: Metrics
Chapter Fourteen: Lead Generation Technology
Conclusion: Lead the Way!
Appendix: References
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CHAPTER SEVEN: SOCIAL MEDIA AND LEAD GENERATION<br />
GOOGLE+<br />
Claiming Ownership<br />
of Your Content<br />
We’ve already discussed Google<br />
AuthorRank in our chapter about<br />
SEO, but it’s worth noting that<br />
Google search results greatly favor<br />
those who engage with Google+.<br />
Google Authorship is how Google<br />
authenticates authors, and how it<br />
begins <strong>to</strong> “trust” you as a quality<br />
source of content.<br />
Google+ Hangouts<br />
Google+ Hangouts are a great way<br />
<strong>to</strong> generate buzz, sharing, and brand<br />
awareness. Gather thought leaders<br />
in your industry for a panel or a<br />
<strong>to</strong>pical chat. Send out invites <strong>to</strong> your<br />
cus<strong>to</strong>mer and prospect base, and<br />
make sure you promote heavily<br />
on social.<br />
Jazz up your virtual meetings or panels with fun effects in Google+ Hangouts
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