The Definitive Guide to Lead Generation

ASK THE EXPERTS: SOCIAL MEDIA AND LEAD GEN ROUNDTABLE
WHAT ARE THE KEY SOCIAL
COMPONENTS OF AN EFFECTIVE
LEAD GENERATION STRATEGY?
“You need to know
where your audience is
spending time and have
a keen understanding of
their interests, likes, dislikes and overall
challenges. If you can create giveaways
that they perceive as highly valuable,
they’ll be more than happy to give you
their names and email addresses in
exchange. That’s how list building on
social media sites works best—with an
irresistible giveaway, promoted on your
social media channels. This not only
builds goodwill and establishes your
authority, it also builds your email list
with people that are genuinely
interested in what you are all about.”
– Amy Porterfield
Social Media Strategist
“Generating leads with
social comes down to
offering a valuable free
offer. It’s important to
remember why people are on social
networks: to connect with people. Thus
it’s critical to offer up major value if
you’re going to interrupt their main
reason for being on the network. Said
another way, people using social
networks have a low tolerance for
overly promotional content.”
– Michael Stelzner
CEO and Founder, Social Media Examiner
“At Marketo, we’re aware
that a social media
manager doesn’t just post
a few tweets or Facebook
statuses every day—they also have a
strategy for reaching lead generation
goals. To have an effective lead
generation strategy, you’ll need to make
sure that you have awesome content, the
right people, and creativity. Content is
what fuels social media—without it you
would have nothing to offer your
audience. Dedicated staff ensure that
you’re following a strategy, not just using
social at random. And creativity is key for
breaking through the noise.”
– Carra Manahan
Marketing Program Specialist, Marketo