The Definitive Guide to Lead Generation
TABLE OF CONTENTS Part One: Introduction to Lead Generation Chapter One: What is Lead Generation and Why is it Important? Chapter Two: How Has Lead Generation Evolved? Chapter Three: Defining a Lead Part Two: Lead Generation Tactics Chapter Four: Content Marketing and Blogging Chapter Five: Website and SEO Chapter Six: Landing Pages Chapter Seven: Social Media and Lead Generation Chapter Eight: Email Marketing Chapter Nine: Paid Programs Chapter Ten: Telephone-Based Lead Generation Chapter Eleven: Middle-of-Funnel Lead Generation Part Three: Optimize and Measure Your Lead Generation Chapter Twelve: Testing and Optimization Chapter Thirteen: Metrics Chapter Fourteen: Lead Generation Technology Conclusion: Lead the Way! Appendix: References
TABLE OF CONTENTS
Part One: Introduction to Lead Generation
Chapter One: What is Lead Generation and Why is it Important?
Chapter Two: How Has Lead Generation Evolved?
Chapter Three: Defining a Lead
Part Two: Lead Generation Tactics
Chapter Four: Content Marketing and Blogging
Chapter Five: Website and SEO
Chapter Six: Landing Pages
Chapter Seven: Social Media and Lead Generation
Chapter Eight: Email Marketing
Chapter Nine: Paid Programs
Chapter Ten: Telephone-Based Lead Generation
Chapter Eleven: Middle-of-Funnel Lead Generation
Part Three: Optimize and Measure Your Lead Generation
Chapter Twelve: Testing and Optimization
Chapter Thirteen: Metrics
Chapter Fourteen: Lead Generation Technology
Conclusion: Lead the Way!
Appendix: References
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CHAPTER SEVEN: SOCIAL MEDIA AND LEAD GENERATION<br />
OPTIMIZING SOCIAL MEDIA<br />
FOR LEAD GENERATION<br />
Using social media <strong>to</strong> brand your business isn’t groundbreaking anymore. Been there, done that?<br />
But although social is still important for branding and generating buzz, it’s increasingly used for lead generation.<br />
At Marke<strong>to</strong>, we’ve found that<br />
tapping in<strong>to</strong> social media channels<br />
can transform your lead generation<br />
efforts from blah <strong>to</strong> wow.<br />
Social for <strong>Lead</strong> <strong>Generation</strong><br />
Power Tips<br />
1. Don’t take yourself <strong>to</strong>o seriously<br />
“For successful lead generation on<br />
social, equip your buyer for success. Be<br />
personable, connect with your<br />
prospect’s challenges, and give them a<br />
next step <strong>to</strong> move forward.”<br />
– Chris Brogan<br />
CEO and Founder, Human Business Works<br />
2. Organic isn’t enough on its own;<br />
don’t be afraid <strong>to</strong> pay <strong>to</strong> boost<br />
your presence<br />
3. Focus on valuable content and<br />
solid offers<br />
4. Create strong calls-<strong>to</strong>-action<br />
(CTAs)<br />
5. Always add value<br />
6. Never forget that social is a<br />
two-way street