The Definitive Guide to Lead Generation

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CHAPTER FIVE: WEBSITE AND SEO ON-PAGE SEO Images Using images on your page can actually help you in rankings, because traffic can come from image-based search engines like Google Images. For high rankings, Moz suggests that your images have a title, filename, surrounding text, and alt attribute. Content Make sure your content is educational and relevant to your readers. Keyword stuffing (or overloading a page with keywords specifically to improve SEO) is a big no-no, and Google has gotten wise to the practice. Moz suggests a test to ensure your keyword placement reads naturally: have a non-marketing friend read the page, and then ask if he or she thinks a term is suspiciously prominent. If he or she says yes, you should revise. URLs The structure of your URL is still important. URLs should be concise, but should also include your keywords. Your URLs should mimic the site page structure—for example, marketo.com/content-marketing is clearly a page about content marketing on the Marketo website. Load Time Averages Slow load times hurt your Google rankings, even if you have great content. Why does Google care? They want to give their users easy-to-access information—not content that takes forever to load. In blog posts, a good rule of thumb is to use your keyword two or three times per short post, or between four and six times for long ones. Filename: My_Paris_Trip_1.jpg Title: My Paris Trip
CHAPTER FIVE: WEBSITE AND SEO ON-PAGE SEO Authority and AuthorRank Google Authority and AuthorRank take social signals and content authority into account, so that search engines can give smarter, more relevant results. Claim ownership of your content by linking it to your Google+ page. Here’s how to create a Google+ author tag: 1. Sign into your personal Google+ profile 2. From your profile page, hit the “About” tab on the top menu. By editing the “Links” section, you can let Google know you are a content author for websites or blogs. 3. From the page you want to show authorship of, you can link your Google+ profile by adding “rel=author” to the page’s HTML anchor tags. Once you have created your author tag, you can show up in search results as the author of a particular page. Google+ Author Tag
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Page 4 and 5: CHAPTER ONE: WHAT IS LEAD GENERATIO
Page 6 and 7: CHAPTER ONE: WHAT IS LEAD GENERATIO
Page 8 and 9: CHAPTER TWO: HOW HAS LEAD GENERATIO
Page 10 and 11: CHAPTER TWO: HOW HAS LEAD GENERATIO
Page 12 and 13: CHAPTER THREE: DEFINING A LEAD WHAT
Page 14 and 15: CHAPTER THREE: DEFINING A LEAD WHAT
Page 16 and 17: ASK THE EXPERTS: WHAT IS A LEAD? Q&
Page 18 and 19: CHAPTER THREE: DEFINING A LEAD MAPP
Page 20 and 21: CHAPTER FOUR: CONTENT MARKETING
Page 22 and 23: CHAPTER FOUR: CONTENT MARKETING WHY
Page 24 and 25: ASK THE EXPERTS: CONTENT MARKETING
Page 26 and 27: CHAPTER FOUR: CONTENT MARKETING THE
Page 28 and 29: CHAPTER FOUR: CONTENT MARKETING VIS
Page 30 and 31: CHAPTER FOUR: CONTENT MARKETING COM
Page 32 and 33: CHAPTER FIVE: WEBSITE AND SEO WEBSI
Page 44 and 45: CHAPTER FIVE: WEBSITE AND SEO CHECK
Page 46 and 47: CHAPTER FIVE: WEBSITE AND SEO SEARC
Page 48 and 49: CHAPTER FIVE: WEBSITE AND SEO AUTHE
Page 50 and 51: CHAPTER FIVE: WEBSITE AND SEO KEYWO
Page 54 and 55: CHAPTER FIVE: WEBSITE AND SEO THE P
Page 56 and 57: CHAPTER SIX: LANDING PAGES
Page 58 and 59: CHAPTER SIX: LANDING PAGES LANDING
Page 60 and 61: CHAPTER SIX: LANDING PAGES LANDING
Page 62 and 63: CHAPTER SEVEN: SOCIAL MEDIA AND LEA
Page 80 and 81: ASK THE EXPERTS: SOCIAL MEDIA AND L
Page 82 and 83: ASK THE EXPERTS: SOCIAL MEDIA AND L
Page 84 and 85: CHAPTER EIGHT: EMAIL MARKETING MAIN
Page 86 and 87: CHAPTER EIGHT: EMAIL MARKETING EMAI
Page 88 and 89: CHAPTER EIGHT: EMAIL MARKETING EMAI
Page 90 and 91: ASK THE EXPERTS: EMAIL MARKETING RO
Page 92 and 93: CHAPTER EIGHT: EMAIL MARKETING PAID
Page 94 and 95: CHAPTER NINE: PAID PROGRAMS
Page 96 and 97: CHAPTER NINE: PAID PROGRAMS PAY-PER
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CHAPTER NINE: PAID PROGRAMS CONTENT
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CHAPTER NINE: PAID PROGRAMS DIRECT
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CHAPTER NINE: PAID PROGRAMS DIRECT
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CHAPTER NINE: PAID PROGRAMS EVENTS
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CHAPTER NINE: PAID PROGRAMS EVENTS
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CHAPTER NINE: PAID PROGRAMS EVENT P
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CHAPTER TEN: TELEPHONE-BASED LEAD G
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CHAPTER ELEVEN: MIDDLE-OF-FUNNEL LE
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PART THREE: OPTIMIZE AND MEASURE YO
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CHAPTER TWELVE: TESTING AND OPTIMIZ
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CHAPTER THIRTEEN: METRICS
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CHAPTER THIRTEEN: METRICS METRICS P
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CHAPTER THIRTEEN: METRICS OPPORTUNI
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CHAPTER THIRTEEN: METRICS FIRST-TOU
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CHAPTER THIRTEEN: METRICS MARKETING
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CHAPTER THIRTEEN: METRICS FOCUS ON
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CHAPTER FOURTEEN: LEAD GENERATION T
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CHAPTER FOURTEEN: LEAD GENERATION T
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CONCLUSION LEAD THE WAY! We know th
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APPENDIX Marketing Automation PPC S
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DG2LG-01142014 © 2014 Marketo, Inc
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The Definitive Guide to Lead Generation

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