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The Challenges of Growing Small Businesses - International Labour ...

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Elements impacting on successful micro and small enterprise development<br />

Enterprise Support Sector<br />

(Government, NGO, Private Sector, Membership<br />

Organizations, donors, etc.)<br />

Socio/cultural Context for Enterprise<br />

(attitudes, aspiration, confidence and permission etc)<br />

Motivation &<br />

Determination<br />

S<br />

Idea with a<br />

Market<br />

H<br />

N<br />

Women<br />

P<br />

F<br />

Plan and Manage<br />

Abilities,<br />

skills and<br />

experience<br />

Resources<br />

Broader ‘Enabling Environment’<br />

(Regulations, policies, institutions and processes)<br />

<strong>The</strong> Economic / Market Environment<br />

(Opportunities and threats)<br />

Index:<br />

H – Human Assets<br />

N – Natural Assets<br />

S – Social Assets<br />

Source: Richardson and Howarth (2002a).<br />

P – Physical Assets<br />

F – Financial Assets<br />

<strong>The</strong> different topics <strong>of</strong> study, as given in the terms <strong>of</strong> reference, were discussed and<br />

considered in the light <strong>of</strong> the WED conceptual framework and grouped together as five levels <strong>of</strong><br />

analysis concerning: the women and their assets (micro); their enterprises (micro); the business<br />

support environment (meso); the “enabling environment” (meso); and the broader socio-economic<br />

context (macro) – see overleaf. Clearly, in considering such issues, the research will also be<br />

cognisant <strong>of</strong> vulnerability factors such as seasonality, trends etc., and how these influence and<br />

impact upon women’s entrepreneurship at each <strong>of</strong> these levels.<br />

100

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