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2009 1st Half Report - Indesit

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<strong>Half</strong>-year report at 30 June <strong>2009</strong><br />

distributors. As an exception, the Group has a direct presence in Argentina via a commercial<br />

branch. The principal contractions in revenue and operating profit were suffered in the United<br />

States, the Middle East and Asia.<br />

60,0<br />

55,0<br />

50,0<br />

45,0<br />

40,0<br />

35,0<br />

30,0<br />

25,0<br />

20,0<br />

15,0<br />

10,0<br />

40,7<br />

26,1<br />

Q1<br />

Overseas Area<br />

Revenue (million Euro)<br />

Q2<br />

47,9<br />

33,1<br />

2008<br />

<strong>2009</strong><br />

35,0<br />

30,0<br />

25,0<br />

20,0<br />

15,0<br />

10,0<br />

5,0<br />

-<br />

3,9 3,9<br />

1,6<br />

Q1<br />

Overseas Area<br />

Operating Margin (million Euro)<br />

Q2<br />

3,2<br />

2008<br />

<strong>2009</strong><br />

Revenue by product line and brand<br />

In the first half of <strong>2009</strong> sales of free-standing and built-in appliances declined in an almost<br />

identical fashion, by 22.4% and 22.6% respectively, although the dynamics were different<br />

when analysed by channel, product and geographical area.<br />

(million Euro) 30 June <strong>2009</strong> 30 June 2008 Change %<br />

Free Standing 832,0 1.072,7 -22,4%<br />

Built In 270,1 349,2 -22,6%<br />

Total 1.102,1 1.421,9 -22,5%<br />

The decline in sales affected the <strong>Indesit</strong> brand more than Hotpoint-Ariston, since <strong>Indesit</strong> has<br />

a greater presence in the geographical areas more seriously hit by the crisis, such as<br />

Eastern Europe and Russia.<br />

(million Euro) 30 June <strong>2009</strong> 30 June 2008 Change %<br />

<strong>Indesit</strong> 515,5 675,2 -23,6%<br />

Hotpoint-Ariston 550,3 695,2 -20,8%<br />

Altri marchi 36,3 51,6 -29,6%<br />

Total 1.102,1 1.421,9 -22,5%<br />

The larger reduction in the revenue from Other brands confirms pursuit of the Group's<br />

strategy of focusing sales on the two principal brands.<br />

(million Euro) 30 June <strong>2009</strong> 30 June 2008 Change %<br />

Cooking 266,0 359,2 -26,0%<br />

Cooling 346,1 442,2 -21,7%<br />

Washing 490,0 620,4 -21,0%<br />

Total 1.102,1 1.421,9 -22,5%<br />

Cooking and cooling were the product families that saw the greatest declines. The reduction<br />

in the sales of washing appliances was lower due to the performance achieved in Western<br />

Europe.<br />

12

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