2009 1st Half Report - Indesit
2009 1st Half Report - Indesit
2009 1st Half Report - Indesit
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<strong>Half</strong>-year report at 30 June <strong>2009</strong><br />
distributors. As an exception, the Group has a direct presence in Argentina via a commercial<br />
branch. The principal contractions in revenue and operating profit were suffered in the United<br />
States, the Middle East and Asia.<br />
60,0<br />
55,0<br />
50,0<br />
45,0<br />
40,0<br />
35,0<br />
30,0<br />
25,0<br />
20,0<br />
15,0<br />
10,0<br />
40,7<br />
26,1<br />
Q1<br />
Overseas Area<br />
Revenue (million Euro)<br />
Q2<br />
47,9<br />
33,1<br />
2008<br />
<strong>2009</strong><br />
35,0<br />
30,0<br />
25,0<br />
20,0<br />
15,0<br />
10,0<br />
5,0<br />
-<br />
3,9 3,9<br />
1,6<br />
Q1<br />
Overseas Area<br />
Operating Margin (million Euro)<br />
Q2<br />
3,2<br />
2008<br />
<strong>2009</strong><br />
Revenue by product line and brand<br />
In the first half of <strong>2009</strong> sales of free-standing and built-in appliances declined in an almost<br />
identical fashion, by 22.4% and 22.6% respectively, although the dynamics were different<br />
when analysed by channel, product and geographical area.<br />
(million Euro) 30 June <strong>2009</strong> 30 June 2008 Change %<br />
Free Standing 832,0 1.072,7 -22,4%<br />
Built In 270,1 349,2 -22,6%<br />
Total 1.102,1 1.421,9 -22,5%<br />
The decline in sales affected the <strong>Indesit</strong> brand more than Hotpoint-Ariston, since <strong>Indesit</strong> has<br />
a greater presence in the geographical areas more seriously hit by the crisis, such as<br />
Eastern Europe and Russia.<br />
(million Euro) 30 June <strong>2009</strong> 30 June 2008 Change %<br />
<strong>Indesit</strong> 515,5 675,2 -23,6%<br />
Hotpoint-Ariston 550,3 695,2 -20,8%<br />
Altri marchi 36,3 51,6 -29,6%<br />
Total 1.102,1 1.421,9 -22,5%<br />
The larger reduction in the revenue from Other brands confirms pursuit of the Group's<br />
strategy of focusing sales on the two principal brands.<br />
(million Euro) 30 June <strong>2009</strong> 30 June 2008 Change %<br />
Cooking 266,0 359,2 -26,0%<br />
Cooling 346,1 442,2 -21,7%<br />
Washing 490,0 620,4 -21,0%<br />
Total 1.102,1 1.421,9 -22,5%<br />
Cooking and cooling were the product families that saw the greatest declines. The reduction<br />
in the sales of washing appliances was lower due to the performance achieved in Western<br />
Europe.<br />
12