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Annual Report 2012 - Indesit

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<strong>Report</strong> on operations at 31 December <strong>2012</strong><br />

Western Europe<br />

Change %<strong>2012</strong>/2011 - Revenue<br />

mEur<br />

460<br />

440<br />

420<br />

400<br />

428.2<br />

401.2<br />

394.6<br />

390.9<br />

9<br />

432.5<br />

426.3<br />

446.6<br />

439.8<br />

380<br />

360<br />

340<br />

1Q 2Q 3Q 4Q<br />

2011 <strong>2012</strong><br />

(million euro) <strong>2012</strong> 2011 Change Change %<br />

Revenue 1,664.4 1,695.7 (31.3) (1.8)<br />

Operating profit 106.7 149.2 (42.5) (28.5)<br />

Operating margin % 6.4% 8.8% -2.4 p.p.<br />

Operating profit<br />

mEur<br />

60<br />

50 48.7<br />

40<br />

30 29.4<br />

22.6<br />

20.5<br />

20<br />

10<br />

30.030.5<br />

47.8<br />

26.2<br />

Revenue<br />

Revenue fell by 1.8% compared with the prior year.<br />

Revenue from finished products fell due to a reduction in the volume of sales and adverse<br />

price/mix changes.<br />

By contrast, there was a beneficial effect deriving from the appreciation of the British pound.<br />

0<br />

1Q 2Q 3Q 4Q<br />

2011 <strong>2012</strong><br />

There was a general downward trend in sales within the Western Europe Area (with the<br />

exception of the UK and Northern Europe).<br />

Operating margin %<br />

14%<br />

12% 11.4%<br />

10%<br />

8% 7.3%<br />

7.1%<br />

6%<br />

5.7%<br />

7.0%<br />

4%<br />

5.3%<br />

2%<br />

10.7%<br />

5.9%<br />

In particular, demand in Italy fell by 9.3%.<br />

Profitability<br />

Area profitability was lower than in the prior year due to an especially adverse price/mix<br />

effect and the reduction in sales volume.<br />

The negative effects of these drivers were partly offset by the change in the euro/sterling<br />

exchange rate and the rationalization of advertising and promotion costs.<br />

0%<br />

1Q 2Q 3Q 4Q<br />

2011 <strong>2012</strong><br />

8

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