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the bogle issue - IndexUniverse.com

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But no one ever promised that investing with indexes<br />

guaranteed outsized or even merely positive returns. Indeed,<br />

<strong>the</strong> only claim by those espousing index investing was that<br />

<strong>the</strong> costs would probably be lower and diversification would<br />

probably be greater with index investing than by attempting<br />

to buy only <strong>the</strong> stocks that are supposed to rise. The idea<br />

behind indexing as an investment strategy is that over <strong>the</strong><br />

long run, <strong>the</strong> market rises as <strong>the</strong> economy grows and <strong>the</strong><br />

costs of participating in economic growth can be quite modest.<br />

Does buy-and-hold always work? No. No investment<br />

strategy always works. Although <strong>the</strong>re are promises of strategies<br />

that can be replicated and that consistently outperform<br />

buy-and-hold, few if any have succeeded. In investing (and<br />

in many o<strong>the</strong>r pursuits), <strong>the</strong>re are no sure things.<br />

Finally, having worked at S&P on indexes for several<br />

years, I can’t write about Jack Bogle without acknowledging<br />

a debt to Jack’s daring idea to launch a retail index mutual<br />

fund and basing <strong>the</strong> fund on <strong>the</strong> S&P 500. Since <strong>the</strong> S&P<br />

500 took its current form in 1957, it has been part of many<br />

investing innovations, including index mutual funds, ETFs,<br />

and index futures and options. The Vanguard mutual fund<br />

stands out among investment and financial history as one<br />

of <strong>the</strong> first and most successful examples of borrowing from<br />

financial science for investing results.<br />

Roundtable continued from page 31<br />

From <strong>the</strong> Foreword to “John Bogle on Investing: The First 50 Years” (2001)<br />

If a modern day Rip van Winkle were to wake up<br />

after a sleep of 50 years, he’d have a lot of trouble<br />

understanding today’s financial markets or recognizing<br />

<strong>the</strong> names of <strong>the</strong> major participants. But if Rip happened<br />

to be, say, a Princeton professor who had monitored<br />

or read John Bogle’s senior <strong>the</strong>sis, he wouldn’t<br />

be at all surprised about one of <strong>the</strong> most significant<br />

developments in <strong>the</strong> world of <strong>the</strong> stock market and<br />

money management.<br />

John Bogle didn’t invent <strong>the</strong> business of mutual investment<br />

funds. They had started before he went to college,<br />

but were barely visible. His curiosity about <strong>the</strong> business<br />

was piqued by an article in a magazine as he was ruminating<br />

about a <strong>the</strong>sis topic. That bit of serendipity led not<br />

only to an honors <strong>the</strong>sis but to a lifelong vocation.<br />

Today, mutual funds are <strong>the</strong> dominant investment<br />

medium for American families. They directly own a<br />

large fraction of all traded stock and a sizable share of<br />

bonds and liquid assets as well.<br />

The success of <strong>the</strong> industry is built on a solid<br />

base—<strong>the</strong> demonstrable value of diversifying risk and<br />

spreading costs by collective investment. Those were<br />

concepts intuitively recognized and emphasized by <strong>the</strong><br />

Princeton senior.<br />

John Bogle has not, of course, been alone in seeing<br />

<strong>the</strong> basic merit of mutual funds, now counted in <strong>the</strong><br />

thousands. His great contribution—his single-minded<br />

mission—has been to insist that those funds should be<br />

managed, first and foremost, in a way truly to serve <strong>the</strong><br />

interests of <strong>the</strong> investing public.<br />

That has meant strong emphasis on minimizing conflicts<br />

of interest and operating at <strong>the</strong> lowest possible cost.<br />

To those ends, <strong>the</strong> family of funds which John Bogle<br />

established a quarter of a century ago---The Vanguard<br />

Group—has remained independent of ties to o<strong>the</strong>r businesses.<br />

It has long led <strong>the</strong> industry in operating without<br />

sales charges and with minimal operating costs.<br />

Early in its life, Vanguard established <strong>the</strong> industry’s<br />

first index fund. Over time, <strong>the</strong> stress on <strong>the</strong> value of index<br />

funds responded to <strong>the</strong> clear logic—a logic fully supported<br />

by <strong>the</strong> plain evidence—that most “active” money<br />

managers most of <strong>the</strong> time will not be able to “beat” <strong>the</strong><br />

market. These days, after all, mutual funds largely are <strong>the</strong><br />

market. On <strong>the</strong> average, <strong>the</strong>y couldn’t do better, even if<br />

<strong>the</strong>y had no costs, operated with perfect efficiency, and<br />

incurred no taxes. With those hurdles to jump, very few<br />

funds can consistently outperform <strong>the</strong> averages.<br />

That’s not an easy conclusion for money managers<br />

to accept. John Bogle has not won many popularity<br />

contests among his professional colleagues. Moreover,<br />

he himself would readily confess that <strong>the</strong> unique<br />

form of governance and style of management that he<br />

instilled in Vanguard is not easy to replicate.<br />

But from a distance, I along with many o<strong>the</strong>rs have<br />

enormously admired <strong>the</strong> force and eloquence with<br />

which he has set forth his thinking. It is thinking that I<br />

find fully persuasive as an analytic matter and entirely<br />

consistent with <strong>the</strong> public interest. John Bogle’s basic<br />

conviction that <strong>the</strong> mutual fund investor is entitled, in<br />

his words, to a “fair shake” should serve as <strong>the</strong> motto of<br />

every mutual fund.<br />

All of us dependent on mutual funds or o<strong>the</strong>r collective<br />

investment institutions to manage our savings,<br />

and that is most of us, owe thanks to John Bogle for<br />

insisting that our interests be placed front and center.<br />

Even more broadly, <strong>the</strong> strong sense of fiduciary<br />

responsibility, <strong>the</strong> objectivity of analysis, and <strong>the</strong> willingness<br />

to take a stand—qualities that permeate all his<br />

writings—set high standards for all those concerned<br />

with <strong>the</strong> growth and integrity of our open and <strong>com</strong>petitive<br />

financial system.<br />

Paul A. Volcker<br />

Published in 2001 by <strong>the</strong> McGraw-Hill Companies<br />

www.journalofindexes.<strong>com</strong> March / April 2012 49

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