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Despite high t-statistics, statistical and economic significance,<br />

and an R 2 of 99.99 percent, the discovery most often doesn’t<br />

work going forward. The cause is simple: Try enough models,<br />

equations and ideas, and a few are certain to look good. Even<br />

when data mining creates fool’s gold instead of the real thing,<br />

some of these do be<strong>com</strong>e filings for new ETFs.<br />

The last challenge is “success.” Once word gets around<br />

that some new strategy works, everyone rushes in.<br />

Suppose you designed an index of technology stocks that<br />

pay dividends to <strong>com</strong>bine the stability of dividend payers<br />

with growth and it beats the market quite handsomely.<br />

Other tech-dividend indexes appear, hedge funds buy<br />

up high-dividend tech stocks and CNBC runs a hot idea<br />

story, while <strong>IndexUniverse</strong> lists all the newly registered<br />

ETFs targeting the area. Prices of dividend-paying technology<br />

stocks would be bid up, and performance going<br />

forward would collapse amid falling dividend yields for<br />

the group. There was no market rotation and the idea<br />

wasn’t data-mined, yet success breeds its own failure.<br />

A recent research paper by McLean and Pontiff 3 examines<br />

the loss in stock predictability and strategy return caused by<br />

research publication. Their study explores 82 investment<br />

ideas going back over 20 years, testing losses that might be<br />

blamed on data mining as well as crowds. The impact of data<br />

mining and statistical analysis is mixed and not statistically<br />

significant. The average effect of popularity through publication<br />

reduces the expected returns after publication by 35<br />

percent of the returns before publication.<br />

Investment strategies, like many other investment<br />

ideas, are often ephemeral. Moreover, the attractiveness<br />

of strategy ETFs differs from the attractions of investing<br />

in an ETF that tracks a broad-based market index like<br />

the S&P 500 or a total market index. An investor owning<br />

a strategy ETF hopes it is a good idea that will last long<br />

enough; the investors who choose an ETF tracking the<br />

S&P 500 or a total market index believe in low costs and<br />

participating in the stock market.<br />

Endnotes<br />

1<br />

Fama, Eugene F. and French, Kenneth R. (1993). “Common Risk Factors in the Returns on Stocks and Bonds,” Journal of Financial Economics 33 (1): 3–56<br />

2<br />

Carhart, Mark M. (1997). “On Persistence in Mutual Fund Performance,” Journal of Finance 52 (1): 57–82<br />

3<br />

McLean, R. David and Pontiff, Jeffrey E. “Does Academic Research Destroy Stock Return Predictability?” (Oct. 3, 2012). AFFI/EUROFIDAI, Paris, December 2012 Finance<br />

Meetings Paper. Available at SSRN: http://papers.ssrn.<strong>com</strong>/sol3/papers.cfm?abstract_id=2156623<br />

Faber continued from page 21<br />

post for both opportunities arising from negative geopolitical<br />

events as well as a sanity check against bubbling stock markets.<br />

Comparing global equity markets on a relative basis allows the<br />

portfolio manager to create portfolios of cheap stocks markets,<br />

while avoiding or even shorting expensive markets.<br />

Appendix: Other Valuation Models<br />

Samuel Lee has a great article titled “The Hedgehog’s<br />

Error” 9 on Morningstar’s website that sorts global<br />

countries based on value (price/book) using the<br />

French/Fama database. Not surprisingly, he finds that<br />

sorting on value works well.<br />

We utilize the database to sort the countries (12 in<br />

1975 and rising to 20 by 1991) based on various measure<br />

of value. In Figure 12, we demonstrate the results of<br />

sorting the countries on a yearly basis and choosing the<br />

cheapest x percent of the universe (from 10 to 33 percent).<br />

Results are U.S. dollar based, nominal.<br />

Endnotes<br />

1 Shiller maintains a website with an Excel download that includes historical data with formulas illustrating how to construct his 10-year CAPE: http://www.econ.yale.<br />

edu/~shiller/data.htm. For a step-by-step guide, Wes Gray at Turnkey Analyst has a good post that walks through the steps necessary to construct the metric: http://turnkeyanalyst.<strong>com</strong>/2011/10/the-shiller-pe-ratio/<br />

2 “Estimating Future Stock Market Returns” by Adam Butler and Mike Philbrick tackles the <strong>issue</strong> of different measurement periods from one to 30 years (as well as other<br />

valuation models).<br />

3 John Hussman has a few good articles on this topic: “Estimating the Long-Term Returns on Stocks” and “The Likely Range of Market Returns in the Coming Decade”;<br />

Joachim Klement also recently published the paper “Does the Shiller-PE Work in Emerging Markets?” that performs a similar analysis.<br />

4 Rob Arnott of Research Affiliates touches on this important topic in his white paper “King of the Mountain” (http://www.researchaffiliates.<strong>com</strong>/Our%20Ideas/Insights/<br />

Fundamentals/Pages/F_2011_Sept_King_of_the_Mountain.aspx). Two other books speak of CAPEs and inflation/deflation levels. The first is “Unexpected Returns:<br />

Understanding Secular Stock Market Cycles” by Ed Easterling, and John Mauldin’s “Bull’s Eye Investing: Targeting Real Returns in a Smoke and Mirrors Market.”<br />

5 One such resource is Russell Napier, who authored Anatomy of the Bear: Lessons From Wall Street’s Four Great Bottoms, and who discusses global CAPEs in a video here:<br />

http://video.ft.<strong>com</strong>/v/946244201001/Long-View-Historian-sees-S-P-fall-to-400 . We also found two great recently published papers: “Does the Shiller-PE Work in Emerging<br />

Markets?” by Joachim Klement (http://papers.ssrn.<strong>com</strong>/sol3/papers.cfm?abstract_id=2088140), and “Value Matters: Predictability of Stock Index Returns” by Angelini,<br />

Bormetti, Marmi and Nardini (http://papers.ssrn.<strong>com</strong>/sol3/papers.cfm?abstract_id=2031406).<br />

6 http://www.tweedy.<strong>com</strong>/research/papers_speeches.php<br />

7 http://www.iijournals.<strong>com</strong>/doi/abs/10.3905/jpm.1991.409327<br />

8 http://www.mebanefaber.<strong>com</strong>/2011/11/17/sorting-countries-by-dividend-yield-2/<br />

9 http://etf.morningstar.<strong>com</strong>/BlogArticle.aspx?postid=3281399<br />

www.journalofindexes.<strong>com</strong> March / April 2013 41

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