Elevate - IntertradeIreland

Elevate
Peter E. Madden
Location: Cork City
Phone No: +353 87 638 6248
Email: pemadden@eircom.net
Website: www.madden-foodconsultant.com
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I am a Marketing Consultant specialising in the provision of marketing
services to Small & Medium Enterprise (SME) Food companies. Have been
self employed as a Marketing Consultant since 2001.
Over the years, have been retained as a Mentor and Consultant by:
- UCC Food Training Unit, University College Cork.
- CIT Rubicon Innovation Centre, CIT Cork.
- City/County Enterprise Boards.
- InterTrade Ireland.
- PLATO Ireland.
Providing services and support to Food SMEs throughout Ireland.
In addition, am in the early stages of developing a new initiative (in
conjunction with a Chinese / Irish company) namely -Exporting Food
Products to China.
• My qualifications are as follows:
- Dairy & Food Science – BSc Dy (UCC)
- Marketing Graduate Diploma from Marketing Institute - MMII Grad
(CIT)
- Masters in Marketing from Ml. Smurfit School UCD - MSc Mkting.
(UCD)
• Has been employed as a Marketing Specialist (Proscon –2000 & 01),
Group Marketing Manager (Punch Industries- 1999 & 00) and Technology
Marketing Manager (Teagasc -Dairy products Research Centre – 2001
to 03). ….…all companies in the Dairy, Food, Pharmaceutical and/or
R&D sectors.
• Have also previously spent over 15 years in marketing roles with
Dairygold Co-Operative.
(Fresh Dairy – 1985 to 1999).
I have carried out a programme of work on behalf of Teagasc that involved
securing EU funds for research within the National Dairy Products Research
centre. At Teagasc have also developed various marketing initiatives
to encourage local, national & international food companies to engage
in active Research & Development and linking emerging research to the
commercialization of new product opportunities.