new horizons - Institute of Technology Blanchardstown

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98 Part-time Prospectus 2009 | 2010
Creative Digital Media Courses 99
VISUAL LANGUAGE
Programme Code: DMED H1011
Programme Title: Visual Language
Award Type: Single Subject
Award Title: Visual Language
NFQ Level of Award: 6
ECTS Credits in Award: 5
Minimum entry requirements:
Applicants must have a pass in five
subjects (ordinary level) in the Leaving
Certificate, to include Mathematics
and English or Irish, or an equivalent
qualification. Leaving Certificate
Mathematics at Foundation Level at
grade B2 or higher is acceptable for
this programme. The minimum entry
requirements for graduates of FETAC
level 5 or 6 awards is any full award.
Mature applicants (i.e. those who are
aged 23 years or more on January 1st
in the year of entry) applying for the
first level of programmes are exempt
from this requirement. Applicants who
do not meet the entry requirements
should contact the institute for further
information.
Schedule: Monday 6.30pm – 9.30pm
Fee: €750
Duration: 1 semester September 2009
to January 2010
COURSE CONTENT
This module introduces the learner to the
theory and practice of visual language. It
provides them with practical experience
of working with a range of imagery and
image processing tools. Learners will
also be introduced to the creative process
by experimenting with a variety of art
mediums in order to extend the creative
application within digital media.
Having successfully completed this
module, the student will be able to:
• List the rules of perception and
describe the basic principles of
visual language.
• Discuss issues relating to layout
and typography.
• Identify the issues relating to digital
image formats, storage, retrieval
and display.
• Create visual designs that organise
and communicate information
through the effective combination
of visual elements.
• Demonstrate awareness of visual
language using a range of media
through the effective application of
visual theory (e.G. Formulation of
messages by typography, text, sign,
symbol, image).
• Use traditional and digital media as
appropriate to realise visual concepts.
• Explore their own creative potential
and understand how this potential can
be encouraged and developed.
WHO SHOULD ATTEND?
This course is recommended for those
who would like to build on an existing
informatics experience or qualification,
or those who are interested in design and
visual language for its own sake.
APPLICATION
For further details and an application
form please contact the marketing team
on 01 885 1000 or e-mail: info@itb.ie.