new horizons - Institute of Technology Blanchardstown

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96 Part-time Prospectus 2009 | 2010
Creative Digital Media Courses 97
Creative Digital
Media Courses
One of the most important trends of the
last few years has been the convergence
of technologies and platforms in the
areas of video, audio, image manipulation,
animation, television and the internet.
Along with the development of social
networking and the redirection of what
was once the standard ‘keyword search’
search engine, this has revolutionised
the entire digital media sector, with a
knock-on effect on the skills required by
practitioners in this area. There is now
a major need for people with the new
digital technologies, but even more so
the design and creative skills needed
to produce digital media objects and
assets that are far more than merely
technically competent.
ITB has established itself as an education
provider in this new field, offering
academic programmes that cover both
the technical knowledge and also the
design and creativity aspects of these
skills needs. Our full-time programmes,
at ordinary and honours degree levels, in
Creative Digital Media include modules in
web design and development, multimedia
development, digital photography
and imaging, digital sound and video
production. We also provide instruction
in design principles, enhancing creativity
and instructional design and e-learning.
These modules intend to develop the
learners appreciation of the rules of visual
language, their ability to critically assess
what makes a good website, photograph
or a good piece of animation, and to learn
how to design good quality e-learning
material for the this growing market. In
recognition of the fact that these may
represent a very useful addition to the
skills sets of graduates of technical
programmes, we are offering a selection
of modules as single module offerings.
We can suggest many reasons to take
our single modules! It can be for your
own personal satisfaction, to develop your
own creativity or critical understanding of
the vast amount of digital information we
receive in our day-to-day lives. For those
already working in the industry, these
design and aesthetic abilities can provide
valuable extra skills in an increasingly
competitive environment, or provide the
stimulus for a change of career path.
In due course (subject to validation) the
single modules on offer will come together
as a minor award in Creative Digital Media.
The modules we are offering are:
Semester 1 (September 2009)
Visual Language
Digital Photography
Semester 2 (February 2010)
Digital Imaging
Design Principles and Practice