Cover 1_rto4 - Illuminating Engineering Society
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LIGHTFAIR INTERNATIONAL SEMINAR PREVIEW<br />
Communicating at the<br />
Speed of e<br />
Brian Cronin and Anthony Long, of Planetmouse,<br />
Inc., hope to ease the wary minds of those skeptical<br />
of the power and benefits the Internet can<br />
bring to their business.<br />
FRIDAY, JUNE 1, 2001, 10:30 AM - 12:00 PM<br />
Why do I need to incorporate the<br />
Internet into my business? This<br />
is a good question, and representative<br />
of the synergetic, yet sometimes nebulous<br />
relationship between the burgeoning<br />
technology and the quintessential<br />
challenges associated with business. In<br />
our upcoming presentation on Interactivity<br />
at LIGHTFAIR INTERNA-<br />
TIONAL, Planetmouse will not only<br />
aim to shed light on the basic principles<br />
that govern interactivity, but will<br />
also reveal the potential of the Internet<br />
to transform both businesses and<br />
everyday reality.<br />
The Internet represents many things<br />
to many people. To some, it is a vast sea<br />
of information. To others, it is a conduit<br />
for communications. There are those<br />
who still envision tremendous e-commerce<br />
potential for the Internet, while<br />
many see it simply as a source of entertainment.<br />
In short, the Internet feeds<br />
heads of many different shapes, sizes,<br />
cultures and beliefs. With billions of us<br />
buzzing around this big, spinning rock<br />
with our heads reasonably intact, I’m<br />
guessing that interactivity will be here<br />
for a while.<br />
www.iesna.org<br />
So, what does “e” mean? Literally, “e”<br />
stands for electronic, which is a rather<br />
generic term these days, similar to the<br />
the Internet<br />
feeds<br />
heads of<br />
many different<br />
shapes,<br />
sizes,<br />
cultures<br />
and beliefs<br />
way folks toss around the word “digital.”<br />
If something isn’t digital, then it<br />
isn’t first-rate.<br />
Acquiring a fundamental understanding<br />
of interactive basics is a necessity<br />
today. This working knowledge will<br />
not only help to avoid confusion, but<br />
will allow for more effective strategic<br />
planning. While securing a grasp on the<br />
basics is a good place to start, it’s important<br />
to know how the Internet can support<br />
and enhance ongoing business<br />
plans. That’s why we are heading to Las<br />
Vegas in May. We can help you understand<br />
the advantages of harnessing<br />
interactivity.<br />
Getting Started: Interactivity is all<br />
about bringing business to the Internet<br />
and vice versa. This is what Planetmouse<br />
is all about. Since our inception in the<br />
mid-1990s, our primary purpose has<br />
been to help our clients understand,<br />
strategize and implement interactivity<br />
into their business plans. As a result, we<br />
plan to touch on the following at<br />
LIGHTFAIR INTERNATIONAL.<br />
• Plugging the Gaps: How the<br />
Internet can make your organization<br />
more effective.<br />
• Scope & Scale: Addressing both<br />
large and small web initiatives (the differences<br />
and similarities).<br />
• Experience vs. Inexperience: The<br />
goal is still the same — increased efficiency<br />
and productivity.<br />
• Resource Options: The Who, What,<br />
Where, When, Why and How of interactive<br />
resources.<br />
Staying Connected: The impact of<br />
online communications can be felt<br />
immediately upon implementation. If,<br />
for no other reason, companies must<br />
establish an interactive presence to fortify<br />
this essential business element. Topics<br />
will include:<br />
• Plugging In & Turning On:<br />
Accessing the Web for fun & profit.<br />
• Communication: Using email and<br />
other web-based tools to bolster communications<br />
efforts.<br />
LD+A/May 2001 77