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LIGHTFAIR INTERNATIONAL SEMINAR PREVIEW<br />

Communicating at the<br />

Speed of e<br />

Brian Cronin and Anthony Long, of Planetmouse,<br />

Inc., hope to ease the wary minds of those skeptical<br />

of the power and benefits the Internet can<br />

bring to their business.<br />

FRIDAY, JUNE 1, 2001, 10:30 AM - 12:00 PM<br />

Why do I need to incorporate the<br />

Internet into my business? This<br />

is a good question, and representative<br />

of the synergetic, yet sometimes nebulous<br />

relationship between the burgeoning<br />

technology and the quintessential<br />

challenges associated with business. In<br />

our upcoming presentation on Interactivity<br />

at LIGHTFAIR INTERNA-<br />

TIONAL, Planetmouse will not only<br />

aim to shed light on the basic principles<br />

that govern interactivity, but will<br />

also reveal the potential of the Internet<br />

to transform both businesses and<br />

everyday reality.<br />

The Internet represents many things<br />

to many people. To some, it is a vast sea<br />

of information. To others, it is a conduit<br />

for communications. There are those<br />

who still envision tremendous e-commerce<br />

potential for the Internet, while<br />

many see it simply as a source of entertainment.<br />

In short, the Internet feeds<br />

heads of many different shapes, sizes,<br />

cultures and beliefs. With billions of us<br />

buzzing around this big, spinning rock<br />

with our heads reasonably intact, I’m<br />

guessing that interactivity will be here<br />

for a while.<br />

www.iesna.org<br />

So, what does “e” mean? Literally, “e”<br />

stands for electronic, which is a rather<br />

generic term these days, similar to the<br />

the Internet<br />

feeds<br />

heads of<br />

many different<br />

shapes,<br />

sizes,<br />

cultures<br />

and beliefs<br />

way folks toss around the word “digital.”<br />

If something isn’t digital, then it<br />

isn’t first-rate.<br />

Acquiring a fundamental understanding<br />

of interactive basics is a necessity<br />

today. This working knowledge will<br />

not only help to avoid confusion, but<br />

will allow for more effective strategic<br />

planning. While securing a grasp on the<br />

basics is a good place to start, it’s important<br />

to know how the Internet can support<br />

and enhance ongoing business<br />

plans. That’s why we are heading to Las<br />

Vegas in May. We can help you understand<br />

the advantages of harnessing<br />

interactivity.<br />

Getting Started: Interactivity is all<br />

about bringing business to the Internet<br />

and vice versa. This is what Planetmouse<br />

is all about. Since our inception in the<br />

mid-1990s, our primary purpose has<br />

been to help our clients understand,<br />

strategize and implement interactivity<br />

into their business plans. As a result, we<br />

plan to touch on the following at<br />

LIGHTFAIR INTERNATIONAL.<br />

• Plugging the Gaps: How the<br />

Internet can make your organization<br />

more effective.<br />

• Scope & Scale: Addressing both<br />

large and small web initiatives (the differences<br />

and similarities).<br />

• Experience vs. Inexperience: The<br />

goal is still the same — increased efficiency<br />

and productivity.<br />

• Resource Options: The Who, What,<br />

Where, When, Why and How of interactive<br />

resources.<br />

Staying Connected: The impact of<br />

online communications can be felt<br />

immediately upon implementation. If,<br />

for no other reason, companies must<br />

establish an interactive presence to fortify<br />

this essential business element. Topics<br />

will include:<br />

• Plugging In & Turning On:<br />

Accessing the Web for fun & profit.<br />

• Communication: Using email and<br />

other web-based tools to bolster communications<br />

efforts.<br />

LD+A/May 2001 77

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