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COURSE INDEX - LaGuardia Community College

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Business and Technology Department<br />

Emphasis is placed on aircraft types, air routes, personnel, information<br />

systems, federal regulations and safety. Students are also<br />

introduced to methods of analyzing air carrier performance and<br />

forecasting future performance.<br />

Prerequisite: SSE103 or SSE104<br />

Business<br />

BTM101/BTB101 Introduction to Business<br />

3 credits; 3 hours<br />

This is an introductory course designed to acquaint the student<br />

with the role of business in our economy, the forms of organization,<br />

and the various business functions such as management, personnel,<br />

marketing and finance. Career opportunities in the<br />

business world are also explored. This course should be taken<br />

prior to any other business courses.<br />

Prerequisite for BTM101: CSE095, ENA/ENG/ESA099/ENC101<br />

Prerequisite for BTB101: CSE095, ESL/ESR098<br />

BTM102 Principles of Finance<br />

3 credits; 3 hours<br />

This course is a study of the monetary and credit systems of our<br />

economy and related policies and problems. In addition, the course<br />

addresses itself to the following: 1) commercial and noncommercial<br />

banking institutions and operations; 2) money and banking in<br />

relation to prices, economic growth, and international events.<br />

Prerequisite: MAT095, BTM101 or BTB101<br />

BTM103 Principles of Management<br />

3 credits; 3 hours<br />

This course is an analysis of the role of the manager and functions<br />

of management in an enterprise. Consideration is given to the<br />

interlocking nature of these functions and the principles, which<br />

are the basis for the practice of management. Attention is given to<br />

the impact of the external environment on the development of the<br />

managerial role and on managerial practice.<br />

Prerequisite: BTM101 or BTB101<br />

BTM104 Principles of Marketing<br />

3 credits; 3 hours<br />

This course explores the vital role of marketing in our economy.<br />

The factors of consumer behavior and motivation are covered to<br />

provide an understanding of market planning. The system of distribution<br />

of goods from producer to consumer is discussed by<br />

relating theory to actual case histories.<br />

Prerequisite: BTM101 or BTB101<br />

BTM108 Principles of Real Estate<br />

3 credits; 3 hours<br />

This course covers the social and economic impact of real estate,<br />

the nature and instruments of property rights, various types and<br />

aspects of property ownership, real estate brokerage operations<br />

and discussion of urban planning needs. Successful completion of<br />

the course material is required to take the New York State licensing<br />

examination. Students must obtain broker sponsorship in<br />

order to take the New York State licensing examination for Real<br />

Estate Salesperson.<br />

Prerequisite: Permission of the department.<br />

BTM110 Business Law I<br />

3 credits; 3 hours<br />

This course begins by introducing students to some basic aspects<br />

of the American legal system, including the courts, tort law and<br />

criminal law. It proceeds to an in-depth exploration of the law of<br />

contracts from their formation to their enforceability in court.<br />

Other topics include employment law, bankruptcy law and legal<br />

problems posed by the computerization of society.<br />

Prerequisite: CSE095, ENA/ENG/ESA099/ENC101<br />

BTM111 Business Law II<br />

3 credits; 3 hours<br />

This course introduces the student to the important areas of products<br />

liability, consumer law, secured transactions, partnerships,<br />

corporations, agencies and bailments.<br />

Prerequisite: BTM110<br />

BTM115 Basics of Advertising<br />

3 credits; 3 hours<br />

This course gives a broad overview of advertising, its roles in<br />

marketing, and as a motivational force in society. The nature of<br />

media and their creative and productive functions are discussed as<br />

they are related to advertising programs.<br />

Prerequisite: BTM101 or BTB102<br />

BTM116 Introduction to E-Business<br />

3 credits; 3 hours<br />

This course will provide a basic understanding of the tools, skills,<br />

business concepts, strategic opportunities and social issues that<br />

surround the emergence of electronic commerce on the Internet.<br />

Current practices and opportunities in electronic payments,<br />

electronic retailing, electronic distribution and electronic collaboration<br />

are discussed. Some of the problems surrounding electronic<br />

commerce such as security, intellectual property rights, acceptable<br />

use policies and legal liabilities are included.<br />

Prerequisite: CSE099, ENA/ENG/ESA099/ENC101<br />

BTM120 Office and Personnel Management<br />

3 credits; 3 hours<br />

This course, designed for Administrative Assistant majors, is an<br />

introduction to the principles and practices of office management<br />

and administration. It will include such topics as the office<br />

environment, employee/employer relations, job analysis, and evaluation,<br />

fundamentals of motivation, the function of procedures<br />

and labor relations and grievances.<br />

Prerequisite: CSE099, ENA/ENG/ESA099/ENC101<br />

BTM140 Introduction to Credit Management<br />

3 credits; 3 hours<br />

This course is designed to introduce the student to the role of commercial<br />

credit and collection in today’s business world. It will<br />

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