WHAT CHILDREN WATCH - Ofcom

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Since the Messenger Davies study which looked at the five years leading up to 1996, easier access to computerised data has meant that a broader analysis of trends in the provision of children’s programming can be conducted. Whereas that study was based on an analysis of four sample weeks (first week of February, May, August and November) for each year between 1992-1996, this analysis is based on data for the whole year from 1996 to 2001. Like the 1997 study, time is the measure used to look at children’s programming provision on each channel, and within each of the five genres considered. As the data for the current study are driven entirely by the BARB analyses, data showing origination of programming are not available. In the 1997 study, as only a sample of programmes was taken for each year, each programme was analysed individually for country of origin. The similarities and differences between the two studies have been summarised below: Data source Period of analysis The Provision of Children’s Television in Britain: 1992-1996 BARB 4 sample weeks (first week of February, May, August and November) for each year between 1992-1996 What Children Watch, 2003 BARB Whole year data 1996-2001 Measure ■ Time ■ Time ■ Access to extra information on source and origin of programmes and details of first or repeat showing Genre classifications BARB classifications: ■ Children’s Drama ■ Children’s Factual - excludes Schools programming ■ Children’s Animation ■ Children’s Light Entertainment ■ Children’s Pre-school BARB classifications: ■ Children’s Drama ■ Children’s Factual - including Schools programming ■ Children’s Animation ■ Children’s Light Entertainment ■ Children’s Pre-school Channel coverage ■ BBC1, BBC2, ITV1 (including ■ BBC1, BBC2, GMTV, ITV1, TVAM/GMTV),Channel 4 Channel 4, Five ■ The Cartoon Network ■ Boomerang ■ The Disney Channel ■ The Cartoon Network ■ Nickelodeon ■ The Disney Channel, Playhouse ■ Sky One Disney, Toon Disney ■ The Children’s Channel ■ Fox Kids ■ Nickelodeon, Nick Jr ■ The Children’s Channel 8 What Children Watch ■ Trouble
2 Changing landscape In-home entertainment provision The television viewing landscape has changed dramatically over recent years - a significant part of this has been as a result of the way in which younger viewers are consuming media. As the results of the report published by the ITC and BSC, The Public’s View 2002 highlight, there are striking differences in the ownership of home entertainment between people in homes with and without children. 2 Home entertainment in households With Children Without Children % % Video recorder 92 85 Teletext 88 81 Multichannel 59 46 NICAM stereo television 49 44 Video games 54 20 Personal computer 54 42 Video camera 35 20 Computer with internet 49 39 Widescreen television 31 24 Computer with television/video 16 10 Source: The Public’s View 2002. Base: All respondents Those homes with children tend to have a wider range of new technologies in the home. Two-thirds (59%) of people with children have access to multichannel television, while only 46% without children have it. Similarly, 49% of households with children have Internet access in the home, compared with 39% of those without children. The presence of such a wide range of home entertainment equipment in the home is undoubtedly changing the way in which young viewers spend their leisure-time and, therefore, the ways in which they watch television. Equipment in eldest child's bedroom Age of Children Total 0 - 3 4 - 9 10 -15 % % % % Television 57 33 58 79 Radio 48 21 49 69 Games console 28 16 27 42 Video cassette recorder 32 18 31 46 Computer 12 2 12 19 Satellite/cable 6 1 4 11 Computer with internet 3 2 4 5 Source: The Public’s View 2002. Base: All respondents with children 2 Television: The Public’s View 2002; Independent Television Commission and Broadcasting Standards Commission, 2003. What Children Watch 9
Page 1: WHAT CHILDREN WATCH AN ANALYSIS OF
Page 5: Contents Executive summary 1 Introd
Page 8 and 9: 10. Factual programming is almost a
Page 10 and 11: 4 What Children Watch
Page 16 and 17: The Public’s View also looks at t
Page 18 and 19: Dedicated channels The impact of no
Page 22 and 23: ■ ■ ■ ■ ■ As noted, the t
Page 24 and 25: ITV1 Hours of children’s programm
Page 26 and 27: Channel 4 Hours of children’s pro
Page 28 and 29: 13 18 30 15 25 9 1 76 7 6 22 What C
Page 30 and 31: ■ ■ ■ ■ ■ ■ Although an
Page 32 and 33: Children’s factual (including sch
Page 34 and 35: Children’s light entertainment Ho
Page 36 and 37: Dedicated channels The 1997 BSC stu
Page 38 and 39: Children’s animation Total hours
Page 40 and 41: Pre-school Total hours of children
Page 42 and 43: ■ ■ ■ Pre-school offerings in
Page 44 and 45: GMTV 6 Children’s programming by
Page 46 and 47: Channel 4 Children’s programming
Page 48 and 49: Dedicated children’s channels Bef
Page 50 and 51: TCC Children’s programming by gen
Page 52 and 53: Nickelodeon Children’s programmin
Page 54 and 55: Cartoon Network Children’s progra
Page 56 and 57: Toon Disney and Playhouse Disney Ch
Page 58 and 59: Boomerang Children’s programming
Page 62 and 63: The chart above shows how total chi
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Viewing to children’s programmes
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Audience share by channel: multicha
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Top children's programmes, 2002 Pro
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The chart highlights sectors that c
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3. Diversity in children’s progra
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68 What Children Watch
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‘Life without TV... no way!’ (G
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(Boy, aged 12, Birmingham) (Girl, a
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In the bedroom Many children watch
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They did mention some programmes th
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terrestrial channels to stop showin
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(Girl, aged 9, Manchester) The Simp
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ut these tend to be the ones who do
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Gender differences in programme con
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Sunday night is the one time when m
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Interactive television Interactive
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Programme origination American chil
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Although terrestrial viewers are le
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Appendix 2: Sample Sample structure
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Appendix 4: The Independent Televis
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Broadcasting Standards Commission 7
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