WHAT CHILDREN WATCH - Ofcom

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■ ■ ■ ■ ■ ■ Although animation programming dominates in both cases, 4 the main networks provide greater diversity of programme types in the more restricted amount of broadcast time. Drama accounts for 13% of the output on the terrestrial channels and 9% on the dedicated channels. 18% of the output from the terrestrial channels consists of factual material compared with only 1% of the total output on the dedicated channels; however it must be borne in mind that the factual genre within BARB includes schools programming. Light entertainment programming represents 15% of the total time provided for children’s programmes on terrestrial television, while accounting for 7% of the dedicated line-up. The very young are also well catered for on the terrestrial channels with a quarter of the output devoted to pre-school programming compared with 6% across the dedicated channels. As mentioned, some schools programming on BBC2 and Channel 4 is classified by BARB under the children’s factual category - some will be classified under one of the various documentaries sub-genres. The data available are not able to offer a finer analysis, but the figures below indicate the amount (in hours) of schools programming output on Channel 4 and BBC2 since 1996. Channel 4 Schools Programming Hours/Annum 1996 356 1997 457 1998 420 1999 419 2000 399 2001 565 Source: ITC BBC2 Schools Programming Genre Hours/Annum 1996-1997 Schools (Network) 561 1997-1998 Schools (Network) 435 1998-1999 Schools (Network) 432 1999-2000 Schools (Network) 417 2000-2001 Education for children 892 2001-2002 Education for children 678 Source: BBC Annual Reports 4 The analysis is not able to distinguish within genres by looking at, for example, types of animation. 24 What Children Watch
6 Genre analysis Analysis of the breakdown of provision by genre provides insight into the diversity of children’s programming. This section looks at the total time, in hours, devoted to each genre by channel, illustrating whether there have been significant changes in total provision, as well as the role of each of the channels in providing relevant programming. Terrestrial television Children’s drama Hours devoted to children’s drama on terrestrial channels Hours 1,400 1,200 1,000 800 600 400 200 0 1996 1997 1998 1999 2000 2001 Hours 429 485 569 620 595 586 ■ GMTV ■ Five ■ C4 ■ ITV1 ■ BBC2 ■ BBC1 Source: BARB, Monday-Sunday ■ Total drama provision across the main networks peaked at 620 hours in 1999, falling to 586 hours in 2001. Since its launch, Five has played a key role in providing this type of programming and, along with BBC1, contributed significantly to this peak. BBC2 has also increased output, whereas ITV1’s provision has remained consistent at an average of 109 hours per year. What Children Watch 25
Page 1: WHAT CHILDREN WATCH AN ANALYSIS OF
Page 5: Contents Executive summary 1 Introd
Page 8 and 9: 10. Factual programming is almost a
Page 10 and 11: 4 What Children Watch
Page 14 and 15: Since the Messenger Davies study wh
Page 16 and 17: The Public’s View also looks at t
Page 18 and 19: Dedicated channels The impact of no
Page 22 and 23: ■ ■ ■ ■ ■ As noted, the t
Page 24 and 25: ITV1 Hours of children’s programm
Page 26 and 27: Channel 4 Hours of children’s pro
Page 28 and 29: 13 18 30 15 25 9 1 76 7 6 22 What C
Page 32 and 33: Children’s factual (including sch
Page 34 and 35: Children’s light entertainment Ho
Page 36 and 37: Dedicated channels The 1997 BSC stu
Page 38 and 39: Children’s animation Total hours
Page 40 and 41: Pre-school Total hours of children
Page 42 and 43: ■ ■ ■ Pre-school offerings in
Page 44 and 45: GMTV 6 Children’s programming by
Page 46 and 47: Channel 4 Children’s programming
Page 48 and 49: Dedicated children’s channels Bef
Page 50 and 51: TCC Children’s programming by gen
Page 52 and 53: Nickelodeon Children’s programmin
Page 54 and 55: Cartoon Network Children’s progra
Page 56 and 57: Toon Disney and Playhouse Disney Ch
Page 58 and 59: Boomerang Children’s programming
Page 62 and 63: The chart above shows how total chi
Page 64 and 65: Viewing to children’s programmes
Page 66 and 67: Audience share by channel: multicha
Page 68 and 69: Top children's programmes, 2002 Pro
Page 70 and 71: The chart highlights sectors that c
Page 72 and 73: 3. Diversity in children’s progra
Page 78 and 79: ‘Life without TV... no way!’ (G
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74 What Children Watch
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(Boy, aged 12, Birmingham) (Girl, a
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In the bedroom Many children watch
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They did mention some programmes th
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terrestrial channels to stop showin
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(Girl, aged 9, Manchester) The Simp
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ut these tend to be the ones who do
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Gender differences in programme con
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Sunday night is the one time when m
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Interactive television Interactive
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Programme origination American chil
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Although terrestrial viewers are le
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Appendix 2: Sample Sample structure
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Appendix 4: The Independent Televis
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Broadcasting Standards Commission 7
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