WHAT CHILDREN WATCH - Ofcom

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14 What Children Watch
4 Children’s programme provision: daypart analysis Tracking the amount of time dedicated to children’s programming across the five main networks provides an overview of the changes that have occurred between 1996-2001. In order to understand these trends in more detail data have been split into the following time slots: ■ Breakfast (0600-0929) ■ Morning (0930-1159) ■ Early afternoon (1200-1529) ■ After-school (1530-1729) Although some children’s programming is scheduled after 1730, in line with the 1997 study this time slot has been excluded, although the ‘total’ figure includes all programming throughout the day. Terrestrial television Hours of children’s programming by daypart: total terrestrial Hours 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 1996 1997 1998 1999 2000 2001 Hours 3,494 3,986 4,566 4,449 4,524 4,657 ■ 1530-1729 ■ 1200-1529 ■ 0930-1159 ■ 0600-0929 Source: BARB, Monday-Sunday What Children Watch 15
Page 1: WHAT CHILDREN WATCH AN ANALYSIS OF
Page 5: Contents Executive summary 1 Introd
Page 8 and 9: 10. Factual programming is almost a
Page 10 and 11: 4 What Children Watch
Page 14 and 15: Since the Messenger Davies study wh
Page 16 and 17: The Public’s View also looks at t
Page 18 and 19: Dedicated channels The impact of no
Page 22 and 23: ■ ■ ■ ■ ■ As noted, the t
Page 24 and 25: ITV1 Hours of children’s programm
Page 26 and 27: Channel 4 Hours of children’s pro
Page 28 and 29: 13 18 30 15 25 9 1 76 7 6 22 What C
Page 30 and 31: ■ ■ ■ ■ ■ ■ Although an
Page 32 and 33: Children’s factual (including sch
Page 34 and 35: Children’s light entertainment Ho
Page 36 and 37: Dedicated channels The 1997 BSC stu
Page 38 and 39: Children’s animation Total hours
Page 40 and 41: Pre-school Total hours of children
Page 42 and 43: ■ ■ ■ Pre-school offerings in
Page 44 and 45: GMTV 6 Children’s programming by
Page 46 and 47: Channel 4 Children’s programming
Page 48 and 49: Dedicated children’s channels Bef
Page 50 and 51: TCC Children’s programming by gen
Page 52 and 53: Nickelodeon Children’s programmin
Page 54 and 55: Cartoon Network Children’s progra
Page 56 and 57: Toon Disney and Playhouse Disney Ch
Page 58 and 59: Boomerang Children’s programming
Page 62 and 63: The chart above shows how total chi
Page 64 and 65: Viewing to children’s programmes
Page 66 and 67: Audience share by channel: multicha
Page 68 and 69: Top children's programmes, 2002 Pro
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The chart highlights sectors that c
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3. Diversity in children’s progra
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‘Life without TV... no way!’ (G
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(Boy, aged 12, Birmingham) (Girl, a
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In the bedroom Many children watch
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They did mention some programmes th
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terrestrial channels to stop showin
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(Girl, aged 9, Manchester) The Simp
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ut these tend to be the ones who do
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Gender differences in programme con
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Sunday night is the one time when m
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Interactive television Interactive
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Programme origination American chil
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Although terrestrial viewers are le
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Appendix 2: Sample Sample structure
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Appendix 4: The Independent Televis
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Broadcasting Standards Commission 7
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