WHAT CHILDREN WATCH - Ofcom

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Pre-school Total hours of children’s pre-school on children’s channels Hours 2,500 2,000 1,500 1,000 500 0 1996 1997 1998 1999 2000 2001 556 550 682 585 1,250 2,086 ■ Boomerang ■ TCC ■ Playhouse Disney ■ Toon Disney ■ Fox Kids ■ Disney Channel ■ Cartoon Network ■ Nick Jr ■ Nickelodeon ■ Trouble Source: BARB, Monday-Sunday ■ Between 1997 and 1999, there were only two key channels, Nickelodeon and the Disney Channel, catering for the needs of very young viewers. However, the launch of channels devoted specifically to these viewers resulted in total output increasing from 585 hours in 1999 to 2,086 hours in 2001. Nickelodeon’s pre-school programming was transferred to Nick Jr, now the most significant channel across this genre, and the Disney Channel also reduced its provision when Playhouse Disney was launched in 2000. 34 What Children Watch
7 Genre analysis by channel This section investigates the range of programming supplied by each channel. The total time dedicated to children has been divided into the five genre classifications as defined by BARB (children’s drama, factual, animation, light entertainment and pre-school) to illustrate the mix of programming across each of the terrestrial channels and a range of non-terrestrial channels. The figures in the following charts are based on the proportion of the total children’s broadcasting hours dedicated to each genre across each channel between 1996-2001. Terrestrial television Children’s programming by genre: total terrestrial 1996 3,494 1997 3,986 1998 4,517 1999 4,417 2000 4,517 2001 4,652 0 10 20 30 40 50 60 70 80 90 100% ■ Drama ■ Factual ■ Animation ■ Light entertainment ■ Pre-school Source: BARB, Monday-Sunday ■ ■ ■ Although BBC1 dedicated a greater proportion of its schedule to drama, overall drama provision has remained fairly static at around 14% of the schedule. Factual programming fell from 23% in 1996 to 18% in 2001 - much of which was driven by the decline on BBC2, although it continues to be the main provider of such programming along with Channel 4 (schools programming). As a result of BBC1 and Channel 4’s move away from animation, the overall proportion of children’s programming represented by this genre fell from 36% in 1996 to 25% in 1997, but picked up slightly as a result of Five’s launch in 1997. In 2001, BBC1 provided marginally less than the average with 28% of its schedule made up of cartoons, whereas BBC2 (34%), GMTV (35%), ITV1 (49%) and Five (32%) all devoted more than a third of total children’s time to the genre. BBC1 and GMTV are the key terrestrial channels providing children’s light entertainment. The proportion of children’s programmes on the main networks represented by game shows, comedy shows etc fluctuated between 13%-18%. What Children Watch 35
Page 1: WHAT CHILDREN WATCH AN ANALYSIS OF
Page 5: Contents Executive summary 1 Introd
Page 8 and 9: 10. Factual programming is almost a
Page 10 and 11: 4 What Children Watch
Page 14 and 15: Since the Messenger Davies study wh
Page 16 and 17: The Public’s View also looks at t
Page 18 and 19: Dedicated channels The impact of no
Page 22 and 23: ■ ■ ■ ■ ■ As noted, the t
Page 24 and 25: ITV1 Hours of children’s programm
Page 26 and 27: Channel 4 Hours of children’s pro
Page 28 and 29: 13 18 30 15 25 9 1 76 7 6 22 What C
Page 30 and 31: ■ ■ ■ ■ ■ ■ Although an
Page 32 and 33: Children’s factual (including sch
Page 34 and 35: Children’s light entertainment Ho
Page 36 and 37: Dedicated channels The 1997 BSC stu
Page 38 and 39: Children’s animation Total hours
Page 42 and 43: ■ ■ ■ Pre-school offerings in
Page 44 and 45: GMTV 6 Children’s programming by
Page 46 and 47: Channel 4 Children’s programming
Page 48 and 49: Dedicated children’s channels Bef
Page 50 and 51: TCC Children’s programming by gen
Page 52 and 53: Nickelodeon Children’s programmin
Page 54 and 55: Cartoon Network Children’s progra
Page 56 and 57: Toon Disney and Playhouse Disney Ch
Page 58 and 59: Boomerang Children’s programming
Page 62 and 63: The chart above shows how total chi
Page 64 and 65: Viewing to children’s programmes
Page 66 and 67: Audience share by channel: multicha
Page 68 and 69: Top children's programmes, 2002 Pro
Page 70 and 71: The chart highlights sectors that c
Page 72 and 73: 3. Diversity in children’s progra
Page 78 and 79: ‘Life without TV... no way!’ (G
Page 82 and 83: (Boy, aged 12, Birmingham) (Girl, a
Page 84 and 85: In the bedroom Many children watch
Page 86 and 87: They did mention some programmes th
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terrestrial channels to stop showin
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(Girl, aged 9, Manchester) The Simp
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ut these tend to be the ones who do
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Gender differences in programme con
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Sunday night is the one time when m
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Interactive television Interactive
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Programme origination American chil
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98 What Children Watch
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Although terrestrial viewers are le
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Appendix 2: Sample Sample structure
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Appendix 4: The Independent Televis
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Broadcasting Standards Commission 7
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