WHAT CHILDREN WATCH - Ofcom

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Children’s light entertainment Hours devoted to children’s light entertainment on terrestrial channels Hours 1,400 1,200 1,000 800 600 400 200 0 1996 1997 1998 1999 2000 2001 Hours 460 733 748 599 644 678 ■ GMTV ■ Five ■ C4 ■ ITV1 ■ BBC2 ■ BBC1 Source: BARB, Monday-Sunday ■ Time devoted to children’s light entertainment peaked at 748 hours in 1998. ■ BBC1’s provision steadily increased between 1996-2001 from 130 hours to 233 hours – over the same period BBC2’s role weakened. ■ GMTV has consistently been a principal provider of this programming, with 196 hours dedicated to the genre in 2001. ■ ITV1’s supply has remained stable over time with between 40-55 hours of light entertainment output. ■ During its first two years Five showed on average 190 hours per year of comedy programmes, games shows etc. targeted at children, but since then has cut output to 89 hours (2001). 28 What Children Watch
Pre-school Hours devoted to children’s pre-school on terrestrial channels Hours 1,400 1,200 1,000 800 600 400 200 0 1996 1997 1998 1999 2000 2001 Hours 535 904 1,253 1,084 1,043 1,158 ■ GMTV ■ Five ■ C4 ■ ITV1 ■ BBC2 ■ BBC1 Source: BARB, Monday-Sunday ■ As a result of increased supply from BBC2, Channel 4 and Five, the total hours of preschool programming on terrestrial channels more than doubled from 535 hours in 1996 to 1,253 hours in 1998. This peak was followed by a dip between 1999-2000, and increased supply on BBC2 and Five again led to a rise in pre-school programming in 2001. What Children Watch 29
Page 1: WHAT CHILDREN WATCH AN ANALYSIS OF
Page 5: Contents Executive summary 1 Introd
Page 8 and 9: 10. Factual programming is almost a
Page 10 and 11: 4 What Children Watch
Page 14 and 15: Since the Messenger Davies study wh
Page 16 and 17: The Public’s View also looks at t
Page 18 and 19: Dedicated channels The impact of no
Page 22 and 23: ■ ■ ■ ■ ■ As noted, the t
Page 24 and 25: ITV1 Hours of children’s programm
Page 26 and 27: Channel 4 Hours of children’s pro
Page 28 and 29: 13 18 30 15 25 9 1 76 7 6 22 What C
Page 30 and 31: ■ ■ ■ ■ ■ ■ Although an
Page 32 and 33: Children’s factual (including sch
Page 36 and 37: Dedicated channels The 1997 BSC stu
Page 38 and 39: Children’s animation Total hours
Page 40 and 41: Pre-school Total hours of children
Page 42 and 43: ■ ■ ■ Pre-school offerings in
Page 44 and 45: GMTV 6 Children’s programming by
Page 46 and 47: Channel 4 Children’s programming
Page 48 and 49: Dedicated children’s channels Bef
Page 50 and 51: TCC Children’s programming by gen
Page 52 and 53: Nickelodeon Children’s programmin
Page 54 and 55: Cartoon Network Children’s progra
Page 56 and 57: Toon Disney and Playhouse Disney Ch
Page 58 and 59: Boomerang Children’s programming
Page 62 and 63: The chart above shows how total chi
Page 64 and 65: Viewing to children’s programmes
Page 66 and 67: Audience share by channel: multicha
Page 68 and 69: Top children's programmes, 2002 Pro
Page 70 and 71: The chart highlights sectors that c
Page 72 and 73: 3. Diversity in children’s progra
Page 78 and 79: ‘Life without TV... no way!’ (G
Page 82 and 83: (Boy, aged 12, Birmingham) (Girl, a
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In the bedroom Many children watch
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They did mention some programmes th
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82 What Children Watch
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terrestrial channels to stop showin
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(Girl, aged 9, Manchester) The Simp
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ut these tend to be the ones who do
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Gender differences in programme con
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Sunday night is the one time when m
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Interactive television Interactive
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Programme origination American chil
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98 What Children Watch
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Although terrestrial viewers are le
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Appendix 2: Sample Sample structure
Page 110 and 111:
Appendix 4: The Independent Televis
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Broadcasting Standards Commission 7
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WHAT CHILDREN WATCH - Ofcom

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