WHAT CHILDREN WATCH - Ofcom

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TCC Children’s programming by genre: TCC Hours 1996 2,775 1997 2,621 1998 658 1999 2000 2001 0 10 20 30 40 50 60 70 80 90 100% ■ Drama ■ Factual ■ Animation ■ Light entertainment ■ Pre-school Source: BARB, Monday-Sunday ■ In 1996, more than a third of the TCC schedule was represented by animation (38%), with a similar proportion of the time devoted to drama programming (36%). However from 1997, until the close of the channel in April 1998, emphasis shifted to cartoons, accounting for more than three-quarters of the channel’s output. Factual programming increased as a proportion of the schedule from 3% in 1996 to 10% in 1997 but, as with light entertainment and pre-school material, the supply of this genre diminished in 1998. 44 What Children Watch
Trouble Children’s programming by genre: Trouble Hours 1996 1997 1998 636 1999 1,721 2000 1,922 2001 1,276 0 10 20 30 40 50 60 70 80 90 100% ■ Drama ■ Factual ■ Animation ■ Light entertainment ■ Pre-school Source: BARB, Monday-Sunday ■ Trouble was launched in 1998, and viewing data are available on the BARB panel from September 1998. Targeted at the teenage market, data illustrates the channel’s reliance on drama and light entertainment programming. In its first full year of transmission, 63% of the schedule was represented by drama programmes such as USA High, Sweet Valley High and California Dreams. Over the years there has been a downward trend in provision of these programmes, substituted by light entertainment programmes including Saved by the Bell and Planet Pop. What Children Watch 45
Page 1: WHAT CHILDREN WATCH AN ANALYSIS OF
Page 5: Contents Executive summary 1 Introd
Page 8 and 9: 10. Factual programming is almost a
Page 10 and 11: 4 What Children Watch
Page 14 and 15: Since the Messenger Davies study wh
Page 16 and 17: The Public’s View also looks at t
Page 18 and 19: Dedicated channels The impact of no
Page 22 and 23: ■ ■ ■ ■ ■ As noted, the t
Page 24 and 25: ITV1 Hours of children’s programm
Page 26 and 27: Channel 4 Hours of children’s pro
Page 28 and 29: 13 18 30 15 25 9 1 76 7 6 22 What C
Page 30 and 31: ■ ■ ■ ■ ■ ■ Although an
Page 32 and 33: Children’s factual (including sch
Page 34 and 35: Children’s light entertainment Ho
Page 36 and 37: Dedicated channels The 1997 BSC stu
Page 38 and 39: Children’s animation Total hours
Page 40 and 41: Pre-school Total hours of children
Page 42 and 43: ■ ■ ■ Pre-school offerings in
Page 44 and 45: GMTV 6 Children’s programming by
Page 46 and 47: Channel 4 Children’s programming
Page 48 and 49: Dedicated children’s channels Bef
Page 52 and 53: Nickelodeon Children’s programmin
Page 54 and 55: Cartoon Network Children’s progra
Page 56 and 57: Toon Disney and Playhouse Disney Ch
Page 58 and 59: Boomerang Children’s programming
Page 62 and 63: The chart above shows how total chi
Page 64 and 65: Viewing to children’s programmes
Page 66 and 67: Audience share by channel: multicha
Page 68 and 69: Top children's programmes, 2002 Pro
Page 70 and 71: The chart highlights sectors that c
Page 72 and 73: 3. Diversity in children’s progra
Page 78 and 79: ‘Life without TV... no way!’ (G
Page 82 and 83: (Boy, aged 12, Birmingham) (Girl, a
Page 84 and 85: In the bedroom Many children watch
Page 86 and 87: They did mention some programmes th
Page 90 and 91: terrestrial channels to stop showin
Page 92 and 93: (Girl, aged 9, Manchester) The Simp
Page 94 and 95: ut these tend to be the ones who do
Page 96 and 97: Gender differences in programme con
Page 98 and 99: Sunday night is the one time when m
Page 100 and 101:
Interactive television Interactive
Page 102 and 103:
Programme origination American chil
Page 104 and 105:
98 What Children Watch
Page 106 and 107:
Although terrestrial viewers are le
Page 108 and 109:
Appendix 2: Sample Sample structure
Page 110 and 111:
Appendix 4: The Independent Televis
Page 112:
Broadcasting Standards Commission 7
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