WHAT CHILDREN WATCH - Ofcom

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■ ■ ■ Pre-school offerings increased from 15% in 1996 to a peak of 28% of the total provision in 1998. In 2001, a quarter of the time devoted to children across the five main networks consisted of programmes targeted at the very young - both Channel 4 and Five are particularly strong in this area. Considerable gaps have appeared in the range of programmes offered by ITV1 and BBC1. BBC1 has widened the diversity of its programming, with more pre-school and light entertainment as emphasis has moved away from animation on the channel, although - with BBC2 - the total hours devoted to this genre have, in fact, increased slightly. ITV1 has continued to rely heavily on animation. BBC1 Children’s programming by genre: BBC1 Hours 1996 832 1997 767 1998 795 1999 858 2000 870 2001 889 0 10 20 30 40 50 60 70 80 90 100% ■ Drama ■ Factual ■ Animation ■ Light entertainment ■ Pre-school Source: BARB, Monday-Sunday ■ ■ ■ ■ ■ As noted in the 1997 report, drama on BBC1 continued to fluctuate, with a low of 14% (1996) and a high of 24% (1999). Similarly, the proportion of children’s television devoted to factual programming, such as Blue Peter, Newsround and The Really Wild Show, varied between 14%-18%. The 1997 study highlighted a steady upward trend in animation as a share of the children’s schedule between 1992-1996. However, the more recent data suggest this trend has reversed, with animation accounting for 28% of the schedule in 2001, compared with half (49%) of the schedule in 1996. As a result of the decline in animated programmes, provision of light entertainment increased from 16% of the 1996 schedule to 26% in 2001 with the introduction of shows such as Keenan and Kel and Steps to the Stars. The downward trend in pre-school programming seen between 1992-1996 also reversed with 14% of BBC1’s children’s schedule in 2001 dedicated to this genre, including programmes such as Teletubbies, Tweenies and Bill and Ben. 36 What Children Watch
BBC2 Children’s programming by genre: BBC2 Hours 1996 923 1997 930 1998 1,041 1999 1,057 2000 1,176 2001 1,288 0 10 20 30 40 50 60 70 80 90 100% ■ Drama ■ Factual ■ Animation ■ Light entertainment ■ Pre-school Source: BARB, Monday-Sunday ■ ■ ■ ■ Drama programmes represented 15% of BBC2’s schedule in 1996. This share fell to a low of 7% in 1999, picking up again in 2001-2002 with the launch of programmes such as Maid Marion and Her Merry Men as well as re-runs of Byker Grove on Sunday mornings. With programmes such as Record Breakers, The Really Wild Show and Take Two, factual was the dominant genre in 1996, but has since been in decline, representing a quarter of the 2001 schedule, despite the fact that schools programming forms part of the total output. Over this period, animation replaced factual as the dominant feature of BBC2’s children’s line-up, accounting for a third of total provision. Pre-school programming increased from 14% in 1996 to 20% in 1997 when the Teletubbies phenomenon began, and since then, has varied between 20%-23% of the total children’s broadcasting hours on BBC2. What Children Watch 37
Page 1: WHAT CHILDREN WATCH AN ANALYSIS OF
Page 5: Contents Executive summary 1 Introd
Page 8 and 9: 10. Factual programming is almost a
Page 10 and 11: 4 What Children Watch
Page 14 and 15: Since the Messenger Davies study wh
Page 16 and 17: The Public’s View also looks at t
Page 18 and 19: Dedicated channels The impact of no
Page 22 and 23: ■ ■ ■ ■ ■ As noted, the t
Page 24 and 25: ITV1 Hours of children’s programm
Page 26 and 27: Channel 4 Hours of children’s pro
Page 28 and 29: 13 18 30 15 25 9 1 76 7 6 22 What C
Page 30 and 31: ■ ■ ■ ■ ■ ■ Although an
Page 32 and 33: Children’s factual (including sch
Page 34 and 35: Children’s light entertainment Ho
Page 36 and 37: Dedicated channels The 1997 BSC stu
Page 38 and 39: Children’s animation Total hours
Page 40 and 41: Pre-school Total hours of children
Page 44 and 45: GMTV 6 Children’s programming by
Page 46 and 47: Channel 4 Children’s programming
Page 48 and 49: Dedicated children’s channels Bef
Page 50 and 51: TCC Children’s programming by gen
Page 52 and 53: Nickelodeon Children’s programmin
Page 54 and 55: Cartoon Network Children’s progra
Page 56 and 57: Toon Disney and Playhouse Disney Ch
Page 58 and 59: Boomerang Children’s programming
Page 62 and 63: The chart above shows how total chi
Page 64 and 65: Viewing to children’s programmes
Page 66 and 67: Audience share by channel: multicha
Page 68 and 69: Top children's programmes, 2002 Pro
Page 70 and 71: The chart highlights sectors that c
Page 72 and 73: 3. Diversity in children’s progra
Page 78 and 79: ‘Life without TV... no way!’ (G
Page 82 and 83: (Boy, aged 12, Birmingham) (Girl, a
Page 84 and 85: In the bedroom Many children watch
Page 86 and 87: They did mention some programmes th
Page 90 and 91: terrestrial channels to stop showin
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(Girl, aged 9, Manchester) The Simp
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ut these tend to be the ones who do
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Gender differences in programme con
Page 98 and 99:
Sunday night is the one time when m
Page 100 and 101:
Interactive television Interactive
Page 102 and 103:
Programme origination American chil
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98 What Children Watch
Page 106 and 107:
Although terrestrial viewers are le
Page 108 and 109:
Appendix 2: Sample Sample structure
Page 110 and 111:
Appendix 4: The Independent Televis
Page 112:
Broadcasting Standards Commission 7
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