WHAT CHILDREN WATCH - Ofcom

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Channel 4 Children’s programming by genre: Channel 4 Hours 1996 1,000 1997 989 1998 1,109 1999 1,041 2000 956 2001 835 0 10 20 30 40 50 60 70 80 90 100% ■ Drama ■ Factual ■ Animation ■ Light entertainment ■ Pre-school Source: BARB, Monday-Sunday ■ ■ ■ Programming within the factual genre, much of which is accounted for by schools programming, and the pre-school genre such as Sesame Street and The Hoobs dominate Channel 4’s schedule for children. In 1996, animation accounted for 27% of the total schedule. Over the years, however, as emphasis has moved towards early morning pre-school programming, this genre has been in decline, representing only 9% of provision in 2001. It is important to note here that some of Channel 4’s most popular shows targeted at young viewers during dedicated slots such as T4 are not classified as children’s shows. Examples of this include: ■ ■ ■ Boy Meets World: light entertainment - sitcom US Malibu: drama serials non-UK Sister, Sister: light entertainment - sitcom US 40 What Children Watch
Five Children’s programming by genre: Five Hours 1996 1997 552 1998 834 1999 710 2000 682 2001 845 0 10 20 30 40 50 60 70 80 90 100% ■ Drama ■ Factual ■ Animation ■ Light entertainment ■ Pre-school Source: BARB, Monday-Sunday ■ Five’s mix of children’s programming has varied significantly since its launch in 1997. ■ Light entertainment has been on the decline since 1997, accounting for only 11% of total time in 2002, compared with a third of the schedule in its launch year. Figures suggest this genre has been cannibalised by animation as the proportion of the schedule dedicated to such programming has moved steadily upwards from 10% to 32% in 2001. ■ Pre-school programming has consistently represented a large proportion of Five’s children’s provision, ranging from 30% in 2000 to a high of 44% in 1998. What Children Watch 41
Page 1: WHAT CHILDREN WATCH AN ANALYSIS OF
Page 5: Contents Executive summary 1 Introd
Page 8 and 9: 10. Factual programming is almost a
Page 10 and 11: 4 What Children Watch
Page 14 and 15: Since the Messenger Davies study wh
Page 16 and 17: The Public’s View also looks at t
Page 18 and 19: Dedicated channels The impact of no
Page 22 and 23: ■ ■ ■ ■ ■ As noted, the t
Page 24 and 25: ITV1 Hours of children’s programm
Page 26 and 27: Channel 4 Hours of children’s pro
Page 28 and 29: 13 18 30 15 25 9 1 76 7 6 22 What C
Page 30 and 31: ■ ■ ■ ■ ■ ■ Although an
Page 32 and 33: Children’s factual (including sch
Page 34 and 35: Children’s light entertainment Ho
Page 36 and 37: Dedicated channels The 1997 BSC stu
Page 38 and 39: Children’s animation Total hours
Page 40 and 41: Pre-school Total hours of children
Page 42 and 43: ■ ■ ■ Pre-school offerings in
Page 44 and 45: GMTV 6 Children’s programming by
Page 48 and 49: Dedicated children’s channels Bef
Page 50 and 51: TCC Children’s programming by gen
Page 52 and 53: Nickelodeon Children’s programmin
Page 54 and 55: Cartoon Network Children’s progra
Page 56 and 57: Toon Disney and Playhouse Disney Ch
Page 58 and 59: Boomerang Children’s programming
Page 62 and 63: The chart above shows how total chi
Page 64 and 65: Viewing to children’s programmes
Page 66 and 67: Audience share by channel: multicha
Page 68 and 69: Top children's programmes, 2002 Pro
Page 70 and 71: The chart highlights sectors that c
Page 72 and 73: 3. Diversity in children’s progra
Page 78 and 79: ‘Life without TV... no way!’ (G
Page 82 and 83: (Boy, aged 12, Birmingham) (Girl, a
Page 84 and 85: In the bedroom Many children watch
Page 86 and 87: They did mention some programmes th
Page 90 and 91: terrestrial channels to stop showin
Page 92 and 93: (Girl, aged 9, Manchester) The Simp
Page 94 and 95: ut these tend to be the ones who do
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Gender differences in programme con
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Sunday night is the one time when m
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Interactive television Interactive
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Programme origination American chil
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98 What Children Watch
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Although terrestrial viewers are le
Page 108 and 109:
Appendix 2: Sample Sample structure
Page 110 and 111:
Appendix 4: The Independent Televis
Page 112:
Broadcasting Standards Commission 7
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WHAT CHILDREN WATCH - Ofcom

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