WHAT CHILDREN WATCH - Ofcom

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Channel 4 Hours of children’s programming by daypart: Channel 4 Hours 1,400 1,200 1,000 800 600 400 200 0 1996 1997 1998 1999 2000 2001 Hours 1,000 1,008 1,141 1,066 956 835 ■ 1530-1729 ■ 1200-1529 ■ 0930-1159 ■ 0600-0929 Source: BARB, Monday-Sunday ■ ■ With the disappearance of programming in the afternoon, the total amount of time devoted to children on Channel 4 has declined from a peak of 1,141 hours in 1998 to 835 hours in 2001. Back in 1996, the 0930-1159 slot was the predominant daypart for children’s programmes on Channel 4, providing a long list of factual programming as part of the schools programme output (4 Learning). However, since 1997 and the increase in time dedicated to children’s programming between 0600 and 0929 which is associated with the scheduling of programmes such as Sesame Street, this daypart has become the mainstay of children’s entertainment on Channel 4. 20 What Children Watch
Five (formerly Channel 5) Hours of children’s programming by daypart: Five Hours 1,400 1,200 1,000 800 600 400 200 0 1996 1997 1998 1999 2000 2001 Hours 552 850 712 682 845 ■ 1530-1729 ■ 1200-1529 ■ 0930-1159 ■ 0600-0929 Source: BARB, Monday-Sunday ■ Since its first full year of transmission, Five’s provision of children’s programming has declined from a high of 850 hours in 1998 to 682 hours in 2000, picking up again in 2001 (845 hours). ■ Much of the fall between 1998-2000 was as a result of a decline in dedicated children’s programming from 0930-1529, whereas provision during breakfast time has been on an upward trend, peaking at 728 hours in 2001. ■ Accounting for a small proportion of total hours, programming during the 1530-1729 slot amounted to 29 hours in 1999, rising to 37 hours in 2001, as a result of the introduction of children’s programming on weekend afternoons. What Children Watch 21
Page 1: WHAT CHILDREN WATCH AN ANALYSIS OF
Page 5: Contents Executive summary 1 Introd
Page 8 and 9: 10. Factual programming is almost a
Page 10 and 11: 4 What Children Watch
Page 14 and 15: Since the Messenger Davies study wh
Page 16 and 17: The Public’s View also looks at t
Page 18 and 19: Dedicated channels The impact of no
Page 22 and 23: ■ ■ ■ ■ ■ As noted, the t
Page 24 and 25: ITV1 Hours of children’s programm
Page 28 and 29: 13 18 30 15 25 9 1 76 7 6 22 What C
Page 30 and 31: ■ ■ ■ ■ ■ ■ Although an
Page 32 and 33: Children’s factual (including sch
Page 34 and 35: Children’s light entertainment Ho
Page 36 and 37: Dedicated channels The 1997 BSC stu
Page 38 and 39: Children’s animation Total hours
Page 40 and 41: Pre-school Total hours of children
Page 42 and 43: ■ ■ ■ Pre-school offerings in
Page 44 and 45: GMTV 6 Children’s programming by
Page 46 and 47: Channel 4 Children’s programming
Page 48 and 49: Dedicated children’s channels Bef
Page 50 and 51: TCC Children’s programming by gen
Page 52 and 53: Nickelodeon Children’s programmin
Page 54 and 55: Cartoon Network Children’s progra
Page 56 and 57: Toon Disney and Playhouse Disney Ch
Page 58 and 59: Boomerang Children’s programming
Page 62 and 63: The chart above shows how total chi
Page 64 and 65: Viewing to children’s programmes
Page 66 and 67: Audience share by channel: multicha
Page 68 and 69: Top children's programmes, 2002 Pro
Page 70 and 71: The chart highlights sectors that c
Page 72 and 73: 3. Diversity in children’s progra
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70 What Children Watch
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‘Life without TV... no way!’ (G
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(Boy, aged 12, Birmingham) (Girl, a
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In the bedroom Many children watch
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They did mention some programmes th
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terrestrial channels to stop showin
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(Girl, aged 9, Manchester) The Simp
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ut these tend to be the ones who do
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Gender differences in programme con
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Sunday night is the one time when m
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Interactive television Interactive
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Programme origination American chil
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Although terrestrial viewers are le
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Appendix 2: Sample Sample structure
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Appendix 4: The Independent Televis
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Broadcasting Standards Commission 7
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WHAT CHILDREN WATCH - Ofcom

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