WHAT CHILDREN WATCH - Ofcom

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Children’s animation Total hours of children’s animation on children’s channels Hours 30,000 25,000 20,000 15,000 10,000 5,000 0 1996 1997 1998 1999 2000 2001 Hours 6,339 13,013 11,324 10,326 18,258 24,679 ■ Boomerang ■ TCC ■ Playhouse Disney ■ Toon Disney ■ Fox Kids ■ Disney Channel ■ Cartoon Network ■ Nick Jr ■ Nickelodeon ■ Trouble Source: BARB, Monday-Sunday ■ ■ ■ Over the past six years, the amount of animation shown across the dedicated channels has quadrupled from 6,339 hours to 24,679 hours, with all channels except Trouble screening these programmes. The first significant jump in the provision of animation was seen in 1997 in this analysis and was associated with the launch of Cartoon Network (supplying 4,508 hours of animation in 1997) and Fox Kids. Between 1997-1999, time devoted to animation declined steadily from 13,013 hours to 10,326 hours as a result of the closure of TCC and a marginal decline in supply on Nickelodeon. In 2000-2001, the next notable leap in hours of animation on the dedicated channels was associated with increased supply from the Cartoon Network and the launch of Boomerang, Nick Jr, Toon Disney and Playhouse Disney, channels targeted specifically at the very young. 32 What Children Watch
Children’s light entertainment Total hours of children’s light entertainment on children’s channels Hours 2,500 2,000 1,500 1,000 500 0 1996 1997 1998 1999 2000 2001 Hours 1,101 1,316 845 1,246 1,810 2,307 ■ Boomerang ■ TCC ■ Playhouse Disney ■ Toon Disney ■ Fox Kids ■ Disney Channel ■ Cartoon Network ■ Nick Jr ■ Nickelodeon ■ Trouble Source: BARB, Monday-Sunday ■ There has been a strong upward trend in light entertainment programming across non-terrestrial channels, with output growing almost three-fold from 845 hours (1998) to 2,307 hours in 2001. With only a handful of channels supplying this type of programming, growth has predominantly been as a result of increased emphasis on Trouble and Nickelodeon, as well as the launch of Toon Disney. What Children Watch 33
Page 1: WHAT CHILDREN WATCH AN ANALYSIS OF
Page 5: Contents Executive summary 1 Introd
Page 8 and 9: 10. Factual programming is almost a
Page 10 and 11: 4 What Children Watch
Page 14 and 15: Since the Messenger Davies study wh
Page 16 and 17: The Public’s View also looks at t
Page 18 and 19: Dedicated channels The impact of no
Page 22 and 23: ■ ■ ■ ■ ■ As noted, the t
Page 24 and 25: ITV1 Hours of children’s programm
Page 26 and 27: Channel 4 Hours of children’s pro
Page 28 and 29: 13 18 30 15 25 9 1 76 7 6 22 What C
Page 30 and 31: ■ ■ ■ ■ ■ ■ Although an
Page 32 and 33: Children’s factual (including sch
Page 34 and 35: Children’s light entertainment Ho
Page 36 and 37: Dedicated channels The 1997 BSC stu
Page 40 and 41: Pre-school Total hours of children
Page 42 and 43: ■ ■ ■ Pre-school offerings in
Page 44 and 45: GMTV 6 Children’s programming by
Page 46 and 47: Channel 4 Children’s programming
Page 48 and 49: Dedicated children’s channels Bef
Page 50 and 51: TCC Children’s programming by gen
Page 52 and 53: Nickelodeon Children’s programmin
Page 54 and 55: Cartoon Network Children’s progra
Page 56 and 57: Toon Disney and Playhouse Disney Ch
Page 58 and 59: Boomerang Children’s programming
Page 62 and 63: The chart above shows how total chi
Page 64 and 65: Viewing to children’s programmes
Page 66 and 67: Audience share by channel: multicha
Page 68 and 69: Top children's programmes, 2002 Pro
Page 70 and 71: The chart highlights sectors that c
Page 72 and 73: 3. Diversity in children’s progra
Page 78 and 79: ‘Life without TV... no way!’ (G
Page 82 and 83: (Boy, aged 12, Birmingham) (Girl, a
Page 84 and 85: In the bedroom Many children watch
Page 86 and 87: They did mention some programmes th
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82 What Children Watch
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terrestrial channels to stop showin
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(Girl, aged 9, Manchester) The Simp
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ut these tend to be the ones who do
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Gender differences in programme con
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Sunday night is the one time when m
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Interactive television Interactive
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Programme origination American chil
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98 What Children Watch
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Although terrestrial viewers are le
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Appendix 2: Sample Sample structure
Page 110 and 111:
Appendix 4: The Independent Televis
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Broadcasting Standards Commission 7
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WHAT CHILDREN WATCH - Ofcom

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