WHAT CHILDREN WATCH - Ofcom

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Dedicated children’s channels Before analysing the mix of programming available on the dedicated children’s channels, it is useful to study the profile of each. The chart below looks at the age and gender profile of these services and illustrates the way in which each channel serves notably different audiences. Boomerang, Nick Jr, the Cartoon Network, Fox Kids, CBeebies and Playhouse Disney are all biased towards the younger four to nine year old viewers, whereas Trouble is more specifically targeted at young teenagers. Audiences of the most established channels, Nickelodeon and the Disney Channel, are more evenly balanced both by age and gender. Channel profile, multichannel homes, 2002 Nick Jr CBeebies Playhouse Disney Boomerang Cartoon Network Fox Kids CBBC Toon Disney Disney Channel Nickelodeon Trouble 0 10 20 30 40 50 60 70 80 90 100% ■ Boys 4-9 ■ Boys 10-15 ■ Girls 4-9 ■ Girls 10-15 Source: BARB, Monday-Sunday Base: Children in multichannel homes. 42 What Children Watch
Dedicated channels Children’s programming by genre: dedicated channels Hours 1996 10,236 1997 17,093 1998 15,833 1999 16,334 2000 25,985 2001 32,531 0 10 20 30 40 50 60 70 80 90 100% ■ Drama ■ Factual ■ Animation ■ Light entertainment ■ Pre-school Source: BARB, Monday-Sunday ■ The chart above represents the split by genre of the combined provision across the dedicated children’s channels. It highlights once again the overwhelming dominance of animation, which represents 76% of total time in 2001, compared with 30% on terrestrial channels. ■ Although the proportion of time devoted to drama peaked at a high of 24% in 1999, driven in the main by Nickelodeon, the Disney Channel and Fox Kids, this genre represented only 9% of the line-up in 2001 (versus 13% on terrestrial channels). ■ As a proportion of children’s programming available, factual programming is virtually non-existent. In comparison, this genre represents 18% of programming across the terrestrial networks, albeit they are transmitting for a shorter period of time. What Children Watch 43
Page 1: WHAT CHILDREN WATCH AN ANALYSIS OF
Page 5: Contents Executive summary 1 Introd
Page 8 and 9: 10. Factual programming is almost a
Page 10 and 11: 4 What Children Watch
Page 14 and 15: Since the Messenger Davies study wh
Page 16 and 17: The Public’s View also looks at t
Page 18 and 19: Dedicated channels The impact of no
Page 22 and 23: ■ ■ ■ ■ ■ As noted, the t
Page 24 and 25: ITV1 Hours of children’s programm
Page 26 and 27: Channel 4 Hours of children’s pro
Page 28 and 29: 13 18 30 15 25 9 1 76 7 6 22 What C
Page 30 and 31: ■ ■ ■ ■ ■ ■ Although an
Page 32 and 33: Children’s factual (including sch
Page 34 and 35: Children’s light entertainment Ho
Page 36 and 37: Dedicated channels The 1997 BSC stu
Page 38 and 39: Children’s animation Total hours
Page 40 and 41: Pre-school Total hours of children
Page 42 and 43: ■ ■ ■ Pre-school offerings in
Page 44 and 45: GMTV 6 Children’s programming by
Page 46 and 47: Channel 4 Children’s programming
Page 50 and 51: TCC Children’s programming by gen
Page 52 and 53: Nickelodeon Children’s programmin
Page 54 and 55: Cartoon Network Children’s progra
Page 56 and 57: Toon Disney and Playhouse Disney Ch
Page 58 and 59: Boomerang Children’s programming
Page 62 and 63: The chart above shows how total chi
Page 64 and 65: Viewing to children’s programmes
Page 66 and 67: Audience share by channel: multicha
Page 68 and 69: Top children's programmes, 2002 Pro
Page 70 and 71: The chart highlights sectors that c
Page 72 and 73: 3. Diversity in children’s progra
Page 78 and 79: ‘Life without TV... no way!’ (G
Page 82 and 83: (Boy, aged 12, Birmingham) (Girl, a
Page 84 and 85: In the bedroom Many children watch
Page 86 and 87: They did mention some programmes th
Page 90 and 91: terrestrial channels to stop showin
Page 92 and 93: (Girl, aged 9, Manchester) The Simp
Page 94 and 95: ut these tend to be the ones who do
Page 96 and 97: Gender differences in programme con
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Sunday night is the one time when m
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Interactive television Interactive
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Programme origination American chil
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98 What Children Watch
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Although terrestrial viewers are le
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Appendix 2: Sample Sample structure
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Appendix 4: The Independent Televis
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Broadcasting Standards Commission 7
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WHAT CHILDREN WATCH - Ofcom

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