FY 2012 Annual Report - Orascom Development
FY 2012 Annual Report - Orascom Development
FY 2012 Annual Report - Orascom Development
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24 <strong>Orascom</strong> <strong>Development</strong> <strong>2012</strong> <strong>Annual</strong> <strong>Report</strong> 25<br />
EL GOUNA, EGYPT<br />
Operating Destination<br />
Increased client demand for<br />
El Gouna Hotels<br />
Spotlight on kite surfing<br />
Repeated visits of kite surfing world champions<br />
such as Kristin Boese, raised public awareness for<br />
El Gouna as a prime location for kite surfing events.<br />
The hotel sector improved customer relationships<br />
and strengthened its sales approach, driving more<br />
business to the town. Occupancy rates increased to<br />
63% in <strong>2012</strong> from 57% in 2011, making El Gouna<br />
hotels among the best performing in the <strong>Orascom</strong><br />
<strong>Development</strong> portfolio.<br />
Opening of satellite campus of<br />
Technische Universität Berlin<br />
In September, El Gouna achieved a new educational<br />
milestone with the inauguration of the Technische<br />
Universität Berlin El Gouna Campus. 30 students<br />
were enrolled in the first semester.<br />
El Gouna International Squash<br />
Open Success<br />
For the 2nd time El Gouna hosted the International<br />
Squash Open. With the world’s top 16 players, live<br />
international broadcasts, and remarkable audience<br />
and viewership, El Gouna made itself a name in<br />
hosting international events.<br />
New attraction: El Gouna Water<br />
Sports Complex covering 90,000 m 2<br />
Opening in summer 2013, El Gouna is preparing<br />
to welcome its latest attraction - El Gouna Water<br />
Sports Complex, offering water ski and wake board<br />
cableways facilities.
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