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Singapore Press Holdings annual report 2011 Singapore Press ...

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70<br />

<strong>Singapore</strong> <strong>Press</strong> <strong>Holdings</strong> <strong>annual</strong> <strong>report</strong> <strong>2011</strong><br />

SPH newspapers<br />

READERSHIP TRENDS<br />

SPH Newspapers Net Readership Trends (‘000)<br />

3000<br />

2500<br />

2000<br />

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005* 2006 2007 2008 2009 2010 <strong>2011</strong><br />

SPH Newspapers Readership Trends (‘000)<br />

2000<br />

1500<br />

1000<br />

500<br />

0<br />

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005* 2006 2007 2008 2009 2010 <strong>2011</strong><br />

Publications English-language papers Chinese-language papers (including My Paper) Malay-language & Tamil-language papers<br />

* Streats ceased publication from January 2005.<br />

Remarks: Nielsen Fieldwork period July-June; year indicated refers to the year when fieldwork was completed<br />

Source: Nielsen Media Research, Media Index (1992-<strong>2011</strong>)

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