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Boxoffice-July.1995

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Theatergoers have come to expect<br />

the crisp, clear projection quality<br />

you get from OSRAM Xenon lamps.<br />

Since we invented the technology 40<br />

years ago, we've been recognized as<br />

the undisputed leader in projection lighting,<br />

with sales of our Theatre Xenon Lamps<br />

topping a million units worldwide so far.<br />

The OSRAM name has always meant<br />

quality and unbeatable service. But<br />

recently we were awarded ISO 9001<br />

certification, clearly demonstrating that<br />

we meet internationally recognized standards<br />

for quality management.<br />

Our invention of Xenon lamp technology<br />

has revolutionized the movie<br />

industry. This superior light source made<br />

projection-booth automation and multiplex<br />

theaters possible. In fact, the Academy<br />

of Motion Picture Arts and Sciences even<br />

recognized us with an Oscar® for technical<br />

achievement. And we're totally<br />

committed to staying on the industry's<br />

cutting edge.<br />

While there may be imitators, no other<br />

lamp has the OSRAM history. So when<br />

you order projection lamps, be sure<br />

to ask for the movie star.<br />

OSRAM Xenon.<br />

For information or to place an order,<br />

call 1-800-762-7191.<br />

OSRAM<br />

SVLVANIA<br />

Response No. 29

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