Boxoffice-July.1995

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PASSION PITS
To the Editor:
Mr. Sadoft's comment, "There's no more
show business" ["Driving Passion," April
1995], is way off base. I have been in the
theatre business tor more than 30 years, starting
as a popcorn boy at a drive-in. As they say.
Oh, what fun I In the heyday of the
drive-ins it was great. We d/'c/have the equipment
(for about 10 years). Then, as the business
began to slow down, the spending began
to slow down. (I.e., no new parts—make do
with what you had.) Those were the days of
bailing wire and rubber bands. As to automation
not being perfect, Mr. Sadoft needs to
take a look at all the improvements that have
come along to help make theatre presentation
(in a properly run booth) better than apple pie
and baseball. Maybe Mr. Sadoff should make
sure he is attending a theatre in which customer
service is #1
Dave Wann
Manager, Cinemark Movies 12
Orlando, Fla.
DAY AND DATE
To the Editor:
In the February 1995 issue of Boxoffice, I
read with interest your "Flashback" article on
William FHolden. I am a retired movie projectionist
who, like many, was not infallible in
pursuing his trade over the years. I remember,
though, that "Golden Boy" was released in
1939 by Columbia Pictures, not Paramount.
It must be a misprint by the lithographers.
Raymond Peque
Hollywood
Ed.: Oops. It's always the one tact that you
don't check. Thanks tor paying attention— it
leads us to doubt you were ever caught unawares
between reels.
FISHING FOR
COMPLIMENTS
To the Editor:
This is just a little note to say thank you for
sending our aquarium a copy of Boxoffice
Magazine. We were able to contact many
vendors through your ads.
Renee Landry
Exhibit Technician, North Carolina
Aquarium on Roanoke Island
Manteo, N.C.
WE LOVE TO HEAR
FROM OUR READERS,
SO SENO US A LETTER.
LETTERS TO THE EDITOR
SHOULD BE SENT TO US A T:
BOXOFFICE
Magazine
6640 SUNSET BLVD., SUITE 100
HOLLYWOOD, CA 90028
FEEDBACK
ON OUR 75TH...
Our 75th anniversary
issue, celebrating threequarters
of a century covering
film exhibition and the
movie industry, generated a
good deal of response. (And
all favorable!) One reply
from former West Coast
editor Dale C. Olson, who
worked for Boxoffice some
35 years ago—appeared as
last month's "From Where I
Sit" column. What follow
are more comments on the
magazine from our favorite
folks: our readers.
A BEACON OF LIGHT
To the Editor:
L.P. Associates has been offering the best
in projection equipment to the exhibition industry
for 25 years, and during that time we
have always counted on Boxoffice to help us
stay illumined about the latest issues and
needs of theatre owners. We expect to stay on
the cutting edge of the business, and we know
that Boxoffice will be there every step of the
way, providing its unique focus as the
industry's preeminent forum. Congratulations
on your 75th anniversary, Boxoffice May your
next 75 years be just as bright.
Leonard Pincus
President, L.P. Associates
Hollywood
NICE TO BE NEEDED
To the Editor:
Boxoffice is an absolute necessity in reaching
our cinema customer base. Yet another
reason for our ongoing support is the
magazine's personal attention to the needs of
its advertisers. We have been active advertisers
since 1969, and you can bet we'll be there
well into the future as Boxoffk t begins its next
75-year stint as an industry standard. Best
wishes for your continued success.
lack Johnston
Vice President, ORC/Lighling Products
Azusa, Calif.
A "HIPP" MAGAZINE
To the Editor:
Congratulations on the 75th anniversary of
Boxoffice Magazine. We have subscribed for
almost all those years (though the earliest
edition we have in our archives is a "Boxoffice
Barometer" from 1964). Your magazine provides
almost our only source of news and
information about the movie industry, and we
appreciate the timely facts you offer and use
them in the operation of our business. For the
past few years, we have served our community
of 1 ,500 with only weekend screenings.
Plus, during the months of May through September,
we show movies at our drive-in theatre,
which is one of the last ffve drive-ins
operating in the state.
Cecil ("Slim") Harsin
Hipp-Hilltop Theatres
Gregory, S.D.
CAREER STEER
To the Editor:
Boxoffice has been very important in my
career path. Back in the mid-'50s, I worked
as the relief projectionist at the Baker Grand
theatre in Natchez, Miss, i became acquainted
with Boxoffice because the theatre
subscribed, and it
was through Boxoffice that
first learned about the industry. The second
time that Boxoffice had a major influence on
my career was when I answered a Boxoffice
classified ad back in the '70s and was hired
to be the assistant manager at Pacific's Fix
Theatre in Hollywood. From that job, I made
contacts in the industry and moved into distribution,
where I held several important
positions, including Canadian general
manager for Columbia Pictures, 20th Century
Fox and Buena Vista. Congratulations on
your anniversary!
R. Wayne Case
Director of Sales, Cramercy Pictures
Beverly Hills, Calif.
THE POWER OF PR
To the Editor:
May I add my sincere congratulations on
the three-quarters-of-a-century anniversary
of Boxoffice—especially since I celebrated
my three-quarters-of-a-century birthday not
recently enough. While studying cinema at
the University of Southern California from
1937 to 1939, I read Boxoffice religiously. It
gave me a lifelong understanding of the
problems suffered and opportunities enjoyed
by exhibitors. Oh, those letters! Later,
in the days when Alex Auerbach was editor,
to find knowledge — just as I do
today. I have often referred to Boxoffice
during the 18 years I have been teaching
Entertainment Public Relations at UCLA and
in my public relations classes at Loyola
Marymount University. So please continue
your present good work, as I'll need you ,it
the (olleges for at least another 18 years!
Julian Myers
lulian Myers Public Relations
Lus Angeles
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