Based on the knowledge that the facility is every bit as important as the films they show, the partners carefully considered every aspect ofthe design of MovieWorld to create as comfortable an environment as possible. The building was designed by Dutch architect Theo Haayen of the firm Wilton & Haayen and feattires a glass facade that helps promote the activities within. Says Haayen, "From outside die building, you can see the audience walking in the illuminated hall and on the first floor Likewise, those on the inside benefit from an unobstructed view of historic Kurhaus Square and all its activity and liveliness." Built in one of Holland's premier locations, MovieWorld is situated in an entertainment zone close to the boardwalk, Tlie Hagtie, and across from the historic Kurhaus. Witli a variety of restaurants and shopping nearby, as well as a local casino, those visiting the multiplex can plan an entire day's activities around going to the movies. With the opening of restaurants vrifhin the multiplex this summer, visitors to the complex will have tlie additional convenience of dining before or after seeing a movie. Wifli eight theatres screening films at MovieWorld, the multiplex formula will provide more than a visit to the cinema. "MovieWorld and cinemas like it will become a social entertainment destination point for visitors," says Ochs. "The ability to offer a large number of the latest leading films at the same location means people will always have a good selection of films even if their first choice is sold out." Schaptro points out that the movie experience will be unlike what Dutch viewers have known in the past. "All the screens have state-of-the-art technical specifications with the appropriate digital sound systems and seats that offer good vantage points for the entire audience." The April 26 opening of MovieWorld in Scheveningen drew upward of 800 people for the festivities, which included the premiere of "Boys on the Side." With all three partners in the movie business, booking films for the multiplex shouldn't be a problem. The partners have decided to make exhibition their priority at MovieWorld, not self-promotion. "We wiR show the best films for the Dutch market," says Schapiro. Ticket prices wUl be responsive to local norms v\nfh discounts applying for nonpeak hours and special prices used as incentives to draw infi'equent mo\'iegoers to tlie tlieatres. Average prices will range from 15 to 17 gtiUders— or rouglily five to ten dollars per ticket. Dutch General Manager Ge Schottelndreier will handle all of the day-to-day activities for the multiplex with Managing Director Lauge Nielsen orchestrating the business on a larger scale. Staffing will be handled locally with an eye toward boosting tlie economy in The Hague district. With MovieWorld its first foreign venture, there are obviously some risks for Morgan Creek. Competition for \adeo, cable and Pay T\' have been a problem for the exhibition industrj' in the past, lb this, Schapiro states the philosophy that governs the company's outlook. "One has to eidier believe in the cinema-going experience or not. I think that all the partners in our Holland project believe that for the cinema business, the long-range business, particularly where state-of-the-art multiplexes are concerned, it doesn't matter what the competition is. Whatever new media comes along, there will still be a need for families to go out for an inexpensive evening and take in a movie. The place where they'll go to take in the mo\'ie will be one where there is other recreation—such as restaurants. Thus the multiplex cinema experience provides a choice of films combined widi other recreational activities, and that experience wtII be the experience well into the 21st century." No plans are on the table at this time for other foreign ventures for Morgan Creek. But that could change. "Where joint ventures and partnerships make sense for us," states Schapiro, "I think we can continue to explore." INVITES YOU TO JOIN US AT OUR ANNUAL MEETING TO HONOR MIKE CAMPBELL OF REGAL CINEMAS NATO OF OHIO'S EXHIBITOR OF THE YEAR STOUFFER RENMISANCE TOVER CITY, CLEVELAND, OHIO AUGUST 2 n, 1995 FOR FURTHRR INFORMATION CALL BELINDA JUDSON, FXFCUTIVF DIRFCTOR, NATO OF OHIO (6111 881-bbll 44 BoxonicK
WORLDWIDE EXHIBITION LOGISTICS Excellence In Logistics Services International Domestic Import Services Ocean Logistics Travel Accommodations International Relocations w^ y^^^ggl^' ^ LOS ANGELES TEL: 310/568-9300 FAX: 310/338-0316 CORPORATE OFFICES: 3 1 90 CLEARVIEW WAY SAN MATEO. CA 94402-375 TEL: 800/443-3357 • 415/573-6900 FAX: 800/772-2814 • 415/573-1727 DALLAS TEL: 214/748-5044 FAX: 214/343-2105 NEW YORK TEL: 718/656-7220 FAX: 718/656-7241 OTTAWA TEL: 613/825-4581 FAX: 613/825-2581 Response No, 116
- Page 1 and 2: 35T»: JULY 1995, $4.95 ^FECIAL REP
- Page 3 and 4: The business magazine of the motion
- Page 5 and 6: This Season's Hottest Sequel. Cinem
- Page 7 and 8: II[I1 Sony Dynamic Digital Sound, I
- Page 9 and 10: Impiilse Snacks! Nabisco's powerful
- Page 11 and 12: The Baby-Sitters Club Based on the
- Page 13 and 14: Introducing— jaF %• Chocolate C
- Page 15 and 16: f*ETWT3.5 0Z t99g) NEIWI 3 5o;l999l
- Page 17 and 18: UIPMENT FOR MOTION PICTURE THEATERS
- Page 19 and 20: Theatergoers have come to expect th
- Page 21 and 22: I tliat will devour tliem. We're li
- Page 23 and 24: Our zj Zi ^ h Which Stereo Processo
- Page 25 and 26: o ^ ORC ORG Lighting Products A div
- Page 27 and 28: HPs-i,aaa The remarkable breakthrou
- Page 29 and 30: Wanna talk film handling? Cill m! W
- Page 31 and 32: \ Communication Is "Kvcrything, . I
- Page 33 and 34: wif-" ere ,1
- Page 35 and 36: With Weaver Popcorn, everybody hits
- Page 37 and 38: PR[^ COMING SOON BRAVE HEART BRTMnN
- Page 39 and 40: ^] Penvale '• .RKABLE RELI iA, m:
- Page 41 and 42: ithout Faying a Distributor a Singl
- Page 43: ^^ I .oXd •> 1 1 1 1 1 1 1 \ \ \
- Page 47 and 48: ti\'e are equipped with DTS digital
- Page 49 and 50: ( .Although only 25 percent longer,
- Page 51 and 52: CINEMA EXP0 1995 TRADE SHOW BOOTH L
- Page 53 and 54: •••• ANNOUNCING . From Cy Y
- Page 55 and 56: ecause they've had contact with thi
- Page 57 and 58: I I may think live I had You Said I
- Page 59 and 60: GOLDBERG BROTHERS, INC. Peavey Elec
- Page 61 and 62: Metrasystems has just announced MAG
- Page 63 and 64: For more information, contact John
- Page 65 and 66: it's Given the extensive media cove
- Page 67 and 68: DIGITAL WORLD ESTABUSHING SHOE Only
- Page 69 and 70: w FEATURE CHART— JULY August Sept
- Page 71 and 72: BOXOFFICE Independent Feature Chart
- Page 74 and 75: EXHIBITION BRIEFINGS THERE'S THE (A
- Page 76 and 77: ••••• CANNES REVIEWS
- Page 78 and 79: INDEPENDENT THEATRE SUPPLY, INC. De
- Page 80 and 81: •*••• REVIEWS
- Page 82 and 83: JOHNNY MNEMONIC •• Stamng Kcami
- Page 84 and 85: REVIEWS tegrit}' and dubious hj'gie
- Page 86 and 87: SPECIAL FORMATS WINGS OF COURAGE
- Page 88 and 89: READY THEATRE SYSTEMS Complete tick
- Page 90 and 91: The lOia IPicture A' s a left-leani
- Page 92: "i c?e ;x^ V "THE ULTIMATE POPPER"
Change language