Boxoffice-July.1995

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make the right contact, it isn't going to matter where anyone lives." "There is one negative issue in Europe at this point," Sands says, "and it's the quota issue. As long as that's in effect, that encourages companies to enter into co-production agreements, which we are doing." And, to paraphrase Ingmar Bergman, local producers have a hard time becoming upset when American powerhouses arrive with check in hand. "I've been out in tlie marketplace exploring [co-production] possibilities, and they're coming together," Sand says. "Tlie foreign producers are very interested in doing business with American companies." UIP's WUliams-Jones sees the burgeoning multiplex as a forebear of the trend toward local partnerships. "Tlie growth of admissions in Europe," he says, "wiU drive a healthier total economy for the industry, which in turn will have a knock-on effect on local production." Kagan's Borde sees tlie connection as well, but his tone is more measured. "The whole purpose behind coproduction is to create a symbiosis between territories. As European films are able to establish themselves as viable sources of entertainment, multiplexes wQl be a great source of revenue." But tliere's a catch, he says. "The question is, are European multiplexes going to be showing European films or American films? As long as Europeans are able to establish market share, there'll be a greater increase in co-production." As American production values and corporate bottom lines become more of a factor in European production, many see a new kind of film product coming out of the longtime art-film stronghold. "The reason the share of the marketplace for European films has slipped is not because ofthe perceived dominance of Hollywood," WUliams-Jones says. CO-PRODUCTIONS ON THE COME: US. star Bruce Willis joins with French director Luc Besson for Columbia/Gaumont's "The Fifth Element. "It has more to do widi the fact tiiat European filmmakers have lost touch with their audiences. I think European filmmakers wall, on the back of this expanding market, get back in touch.... And you see this happening already with 'Four Weddings and a Funeral' and 'Shallow Grave.' There are a lot of mo\'ies sourced in Europe that are finding vast audiences." Decatron's Bert goes so far as to see the new-style European fUm being made in America. "I hope that more and more European producers and directors will find their way to HoUyivood and make films with European talent there. You see the trend witli 'Basic Instinct' [directed by Dutch director Paul Verhoeven] and the film from [fellow Dutchman] Jan de Bont, 'Speed,' which was received in Holland almost like a European product." The handwTiting for the commercial European film is already on the wall. A good example is the work of French director Luc Besson, whose "La Femme Nikita"— a highadrenaline, Holhrn'ood-style action picture—was so weU-received stateside that Hollywood remade it as "Point of No Return." Besson's most recent effort, "The Professional," was made in conjunction with Columbia Pictures; his next, "The Fifth Element," has A-list star Bruce Willis attached and will like-s\'ise be financed jointly by Columbia and tlie French giant Gaumont. Williams-Jones isn't surprised. "The whole economic reshaping of the industry is making the fimding of production more accessible. I think you'll find a more commercially based European film made as a consequence." HH internAtionub motion picture trailer COMPANY See us at CINEMA EXPO -95 Booth 252 Tell us what you need and we'll create the trailer to make it happen in your language! • Policy Trailers • Feature Presentation • Coming Attractions • Corporate Logos • Special Announcements • Top Quality Presentations for your Screens! Spectacular 3D Graphics! Magnificent Sound in all Formats! PIKE CALL 401 846-8890 - FAX 401 847-0070 PRODUCTIONS, INC. 1 1 CLARKE STREET, PO BOX 300 • NEWPORT, RHODE ISLAND 02840 USA 36 BOXOFFICE Response No 145
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Boxoffice-July.1995

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