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. . Behind . . And . . When — . . Den . . Because . . Two . . She . . Your . . EXPLOITIPS Suggest'iMS for Selling; Adlines for Newspaper and Programs v SELLING ANGLES: "The Iron Curtain" SELLING ANGLES: "The Fuller Brush Man" One hoopla approach to the sale of this picture will be to stir the indignation of the civic organizations over the presence of Russian spies on this continent. Some ballyhoo slants can also be worked out from the title. This approach will go for the spy melodrama fans. In communities where there are the so-called friends of Russia and the red-front groups they will stir up the publicity and might do some picketing. They have been protesting for weeks. : CATCHLINES: Canada Tore Are the Atom Bomb Secrets Safe? . . . Aside the Iron Curtain and Found Itself Spy a Hotbed . . . It's Gripping, It's Fear-Inspiring, It's Devastating. Behind Harmless Appearing Fronts They Plotted . . . They Were Trying to Steal Secrets from An Ally . . . They Were Plotting World Conquest by Communism. for. to r ,mou ? Uf Local representatives of the Fuller Brush company should be invited as "guests of honor" on opening night and urged to plug the picture thereafter in their house-to-house calls. Tieups are indicated with the Red Skelton airshow. Use a man dressed as a janitor and working with an out-sized brush in street ballyhood, with a placard: "Red Skelton is cleaning up the laughs in 'The Fuller Brush Man' at the Blank Theatre." Place a giant laughing head of Skelton in the lobby and play a laugh record behind it. CATCHLINES: Let Yourself Go . Here Comes the Screen's Biggest Laughs . . . Red Skelton, That Carrot-Topped Comedy Riot . . . Turns in His Funniest Performance ... In This Season's Howl-a-Minute Hit. If You're Looking for Laughs . Search Is Ended . . . Because Red Skelton Breaks All Hilarity Records Try to Stop Howling as Red Travels from Door to And Laugh to Laugh. . . . Just Door . SELLING ANGLES: "Fighting Father Dunne" SELLING ANGLES: "So This Is New York" Since this is the kind of picture women's clubs and church and civic groups endorse, efforts should be made to gain the sponsorship of these organizations. If there is a home for underprivileged children in your community, a benefit opening may be arranged as a goodwill gesture. Pat O'Brien is the only strong marquee name, but Darryl Hickman is familiar to juveniles. Standard ballyhoo should be avoided because of the religious theme. Make a play for the patronage of former Gotham residents in your community through special invitations via telephone or personal notes. As mailing pieces prepare facsimiles, of "tickets" entitling "bearer to a hilarious sight-seeing trip through New York," with picture and theatre credits. Buy spot announcements in conjunction with the Henry Morgan airshow if it is heard in your community. Persuade the radio editor of local newspaper to see the film as your guest and review it in his column. CATCHLINES: Pat O'Brien as the Fighting Priest Who Saw Good in All Boys . . . He Battled a City and Saved a Generation ... A Picture That Hits You Where Your Heart Is ... A Human Story About Real People. SELLING ANGLES: "Under Calilomia Stars" -mei bunc glob CATCHLINES: You've Roared at Him on the Air . . . Now Come Along and Meet the Screen's Newest, Freshest, Funniest Comedy Panic . . . It's Henry Morgan in His Screen Bow . . . And We Guarantee You'll 'Vote Him the Hit of the Year ... in the Picture That Will Have You Rolling in the Aisles. America Has Hailed Him as the Funniest Man in Radio . . . and Henry Morgan Now Proves He's the Screen's Greatest New Comedy Discovery . . . People Who Know Entertainment Best . . . Are Going Crazy Over This Laugh Panic. SELLING ANGLES: "River Lady" Both Roy Rogers and the Sons of the Pioneers hove vast followings among collectors of western and hillbilly records. Make music store and radio station tieups on these and arrange to have juke boxes in the vicinity feature their platters. Check with local exchange on the many commercial tieups that have been worked out for Rogers. Make sure that juvenile fans have been organized into a "Roy Rogers Rangers" club or similar organization and use the club's activities in promotion and advertising on the picture. You have three names to work with—Yvonne DeCarlo, Dan Duryea and Rod Cameron. They have a following among action fans and patrons of outdoor romances. Concentrate on these personalities in your lobby displays and window cards. If you can get your hands on a model of a Mississippi type river boat (paddle wheels) use it for a lobby attraction. Advertise for such model in the classified newspaper ads, and offer passes in return for the loan. CATCHLINES: CATCHLINES: Here Comes That King of the Cowboys . . . New Highs in Action Musical Entertainment . . . Bad Men in a Showdown Fight . . . Singin' Great door Ballads . . . Just the Way You Like Him. Gunnin' Blastin' New Out- for the Her Love Was Ruthless, Her Beauty Sultry ... He Found Her Irresistible, But Feared Her Love . . . Freedom 'Versus Love, He Chose Freedom . Knew Every Trick of Romance. . . . It's the The Wild West's Jumping With Action and Thrills ... As Roy Rogers Hits the Saddle Again ... In the Kind of High- Flying, Thrill-a-Minute Adventure You Love Cowboy King's All-Ttime Best. Thrill Upon Thrill . . . The Stirring Story of a Man Torn Between 'Two Loves . Women Battled for His Heart . . . Nature's Savage Forces Pitted Against Man's Cunning and Greed. SELLING ANGLES: "Guns of Hate" SELLING ANGLES: "Casbah" Arrange for local retailers to feature window displays of western garb such as levis, riding boots and cowboy hats along with stills from the picture. Decorate your lobby in western style and have attendants dressed in typical cowboy attire. Place a sign over the boxoffice or over the snack-bar reading: "Check Your Guns Here." Contact local Tim Holt fan clubs to attend special showings. Use sidewalk signs in the shape of a gun which read: "The 'Guns of Hate' Are Pointing at the Blank Theatre." CATCHLINES: The Burst of Blazing Guns . . . The Sound of Pounding Hooves . . . It's a Thrill-Packed Picture You Won't Want to Miss . . . Tim Holt Rides the Range ... In an Adventure- Laden Package of Thrills and Excitement. of . . Tim Holt at His There's Action a-Plenty That Fighting Man of Saga . the West Goes Into Action . . . It's a Hot-Blooded Rough Shooting . Hard Riding . AU-Time Best . the Blazing Guns of Hate . . . Ready to Fire at the Drop of a Hat. athe >try: s. No id Four of the hit tunes from the picture have been recorded and can be used over public address systems in the lobby in advance of the show. Local orchestras may be induced to feature the songs if provided with music and arrangements. Have a pretty girl dress in Algerian costume and parade the streets as "Miss Casbah." Get local music stores to stock the hit songs, and local book stores to feature a display of books about Algeria. CATCHLINES: Casbah—Forbidden Quarter of Algiers . . . Aflame With Intrigue, Aglow With Music, Afire With Romance . . . "For Every Man There Is a Woman"—for Whom He Will Risk Death! . of a Thousand Thieves, Rendezvous for Romance. Pepe Le Moko—Hunted by the Police, Loved by Women . . . Slimane—Knows the Sins of the Casbah and the Weakness of a Man in Love . . . Gaby—Too Beautiful to Resist, Dangerous to Touch . . . Inez—Who Loves a Man and Will Keep Him, or See Him Killed. I
I rear ITES: 10c per word, minimum $1.00, cash with copy. Four insertions ior price ol three. OSING DATE: Monday noon preceding publication date. Send copy and answers to Box Numbers to BOXOFHCE, 825 Van Brunt Blvd., Kansas City 1, Mo. • GENERAL EQUIPMENT—USED Drive-in deal \utli SUS i.ivcil me $5,000." says iLippy i'>JiibiIur. "Your $2,495 DeVry outfit ,,iiilli thrice Hie price." Super Simplex E-7, . ciior, Brenkeit. Moliogniph. Century, RCA or iliilt'.x 4 Star Sdurul with high intensity arcs ijy hflow the m;irket. Wire or write now! New jrcss, S.O.S. Cimena Supply Corporation, Drive- I'Oept.. i;02 W. 52nd St., New York 19. Drive- Ins—need more power? Western Electric il'-walt Booster amplifiers, fit any sound sys- 11, $1350. Twin In-C;tr Speakers with junction I $Ii;.75. complete; 70/140 ampere motor iiors. $525. Super SnapUte fl. 9 lenses $150. (Liberal trade-ins). New address, : s Cinema Supply Corp., Drive-In Dept., fi02 \ ^Jnd St.. New York 19. CUflRldG HOUSt laytJme shadowbox beiided screens, collapsible, 'ii! in.. Horth $125. now $44.50; soundfilm lifiers. $29.50 up; coinometers, $49.50; porta- .iamm sound projectors, $89.50 up; 16mm III projectors, $109.75 up; complete PA sys- ^. $44.75; rebuilt General two unit electric ri machines. $139.50. Send for sales bulletin, address. S.O.S. Cinema Supply Corp.. 602 \ St.. New York 19. ,ust a few left. A marvelous buy! Simplex Slianisms. genuine Simplex rear shutters, double ing movements, cast iron traps, removable g|«, excellent condition, only $169.50. Star >ma Supply. 459 W. 46th St., New York 19. omplete booth equipment at a bargain! Simshutter projectors, pedestals, magazines, less lamphouses, rectifiers, RCA sound syslenses, perfect condition, only $965. Star , ma Supply. 459 W. 46th St., New York 19 . ave your machines rebuilt and modernized by ory methods. All work guaranteed. Movements pecialty. Projection Service & Supply Co., North 11th St., Minneapolis 3, Minn. air Super Simplex type heads, factory rebuilt a' Ruaranteed same as new, $875 the pair. Also, sjdard rear shutter Simplex heads, $550 per rebiiili. Also bases, magazines, lamps, rectify pj . sound systems at bargain prices. Columbia S'irl Service. Box 27, Charleston. W. Va. ake extra profits. Rebuilt and new coin II. ited 5c selective candy bar vending machines, 1 rrson weighting scales, coin counting machines. F list. Adair Company, 6924 Roosevelt. Oak I''. Ill, jmplete set. late model Holmes portable 35mm N 1 projectors, stands. Priced right. \\. J. T 1125 Gordon Ave.. Reno. Nev. vo Simplex 35mm portable projectors, comjii- with amplifier, sound horn for screen, sound hi for booth. Everything fully equipped and riy to use. Complete for $900 cash. Fred Sjce, Lakin, Kas. -i jr Sale 'as is'—Used ttieatre equipment, seats: vter and upliolstered. cooling equipment, pop- «( mactiines, candy cases, light fi.xtures, electric m trs, etc. List furnished upon request. Malco T tres. Inc.. 20" .\danis .^ve.. Memphis. Tenn. argains. Bargains, from a reliable theatre operat of 40 years experience. Complete booth equipin . including Simplex double-bearing, rear shuttf complete sound, amplifier, motors, pedestal, m izine. Price, complete, $800. 30 days guarar • or money refunded. Also one p.TJr Super Si 'lex mechanism, rebuilt like new. Price $800. I A one pair Holmes educators, sound with Mh lamps, factory rebuilt. $500 for the pair. 81 e bearing movement, rebuilt $10 each. Doubl bearing movement, genuine Simplex, all new P!'. price $35 each. 30 days guarantee. Inter- B !nt brand neiv sprockets, 50% off from list Pr|. Change-overs for Simples projectors, $35 m lair. Brand new Amplifiers, 1948 models, for res, $150 each. 30-dav guar.antee. Phillip B d, 1330 Chase .\ve.. Cbicago 45, HI. le cooling equipment, 40,000 cu. ft., three spl seven h.p. fan motor, remote control, five b pump motor, remote control. Four gas steam •rs, $25 each. One 7,500-vent fan, $25. One " cooler, $5. Eisht oil on velour murals with ler, $25 each. 50 yards used carpet, $2 per Six wall light fixtures, $12.50 ea. One irn machine, $150. Four ceiling fans, $30 ea. - Caver. Avenue Tbeatre, Dallas, Texas. ojection equipment rebuilt and modernized. F: iry trained mechanics on any make projection ines J .and arc lamps. All work guaranteed. Bi iert arc controls a speci.alty. Chicago Onema Cf 1241 S. Wahash Ave . Chicago 5. Ill
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TOTAL NET PAID CIRCULATION OF THIS
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1 I I JOIN THE GALA-THEATRE-CELEBRI
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Scien Ploy by Stephen Longstreei an
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" Pcd4e ScaU Unless we do that, we
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! HUGHES-RKO '5 NO DEAL SETTLED; MA
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Ia.-Neb. Allied Unit Elects Myrick
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^W" Jêek after week yi Spring and
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. . Let PCA Report Reveals Gain in
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I,^F GREATweSTeRNS...AND G R EAT P
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A comedy feature for the lÂ weeken
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Mich. Allied to Sell Public on Thea
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DOXOttiCC picture . . . adds up to
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' lOSTON , .IHARLOnE ' IVIBANY Tl B
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\ will j a I I mount ' ' BOXOFFICE
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p- Styled Industry Event! RLD PREMI
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. ' ... YOU'LL remember "I Remember
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. . Robert . . Leon . . . . Ronald
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. . . SOPEG . . . Other a Along New
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ALBANY Uellman's Palace in Troy was
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Jean . . . The . . Inspector . . Ca
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WB Zone Managers at Home Office ADD
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Bright View Is Taken Of Foreign Mar
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STUDIO PERSONNELITIES Barnstormers
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Z^cec44ilue West: Louis B. Mayer re
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. campaign, . . What Santa Monica t
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LOS ANGELES Mate Gerson, Monogram b
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' NEW THEATRE CONSTRUCTION SEBASTOP
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. . Herbert . . Dan PORTLAND Fox Dr
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. . The . . . Harry ST. LOUIS ^he S
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— Loop in the Dumps; 'Naked City'
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^r -îfMMawâww*^* CLASSIFIED AOS G
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. . Sam . . H. spotted CHICAGO Jess
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. . . Louis . . Tom . . Nat . . . .
Page 68 and 69: . . . Chilly . . Harold . . Gordon
Page 70 and 71: ' . . William . . Bob KANSAS JJ F.
Page 72 and 73: COLUMBUS John Pennington, Cincinnat
Page 74 and 75: . . Members . . Leo . . The . . Art
Page 76 and 77: CLEVELAND Leo IJarry Henderson, man
Page 78 and 79: . . . Mr. . . . Henry . , — —
Page 80 and 81: . . Also CINCINNATI More Communiiie
Page 82 and 83: , East 62 '^^^^'^^^^^^ ^^ 1^ V \^^J
Page 84 and 85: . . Tony . . The — — — —
Page 86 and 87: . . I I . . Joe . . HARTFORD Over 1
Page 88 and 89: . . . we . . . and . . ANYTIME! . .
Page 90 and 91: DALLAS T ester DoUison of the State
Page 92 and 93: . . SAN ANTONIO âs Alia de la Muer
Page 94 and 95: . . Ernest Three New Thealres In Wo
Page 96 and 97: . . . One . . AI ATLANTA Cign on lo
Page 98 and 99: . . LawTence . . Harry . . . . . Fa
Page 100 and 101: — — FPC Head Criticizes Ticket
Page 102 and 103: . . Sympathy . . Eileen and . . . K
Page 104 and 105: EXHIBITOR HAS HIS SAY ABOUT PICTURE
Page 106 and 107: ' FEATURE CHART m Feature productio
Page 108 and 109: m FEATURE CHART CHECK RUNNING TIME
Page 110 and 111: EATURE CHART V
Page 112 and 113: REVIEW DIGEST and Alphabetical Pict
Page 114 and 115: ¥ m JQ^ Short Columbia Prod. No. T
Page 116 and 117: " ' SHORTS REVIEWS Opinions on the
Page 120: is ready! After two years United Ar
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