/

. . . Louis
. . Tom
. . Nat
. .
. . Hildegarde
. . Sonny
I !
MILWAUKEE
. . .
. . Lew
^harles Winninger and Frederic March, Hollywood
actors from Wisconsin, will make
Centennial appearances this summer at State
Fair park Tom Regan, recently discharged
from the marines, has been made
assistant manager at the Wisconsin .
Herman, U-I manager, reports invitations
will soon go out for the official opening of
exchange building June 1 . .
the new
Buffington, secretary to Lou Elman,
Ann
RKO
.
manager, left for an extended Canadian vacation.
Don VVeisfeldt, son of former Riverside
manager, is managing the State . . . Nick
Meuren, MGM shipper, will bowl in the state
tourney in Madison as well as the national
in Detroit.
Exhibitors booking on the Row-: Barney
Sherman, Racine: Walter Baier, Fort Atkinson:
H. H. Otto, Clinton: George Compton,
Wabeno; Larry Kelley, Cudahy; Bob Guiterman
and Nick Johnson, Manitowoc; W. C.
Fischer, Campbellsport; James Boden and
James Juell, South Milwaukee; Billy Herce,
Ed Johnson, Sid Margoles and Joe Malits,
Milwaukee; Sig Goldberg, Wausau, and Nick
Berg, Sheboygan.
"The Outlaw" returned to the Towne and
came through with outstanding business.
Last time it played the Towne the city fathers
had it pulled by thi-eatening to revoke the
Towne's license ... Ed Friedwald, Alhambra
manager, had a heart ailment and was
away from his chores for two weeks. Ray
Krasno, assistant, took over in his absence
. . . Ralph Maw', MGM district manager, was
in from Minneapolis for a huddle with John
G. Kemptgen, local manager . . . Bill Youngs,
SRO manager, was on a jaunt through the
Marie Schneider, Towne cashier,
territory . . .
announced her
engagement.
R. Baker, RKO salesman, says he nearly
froze while golfing at Port Washington over
the weekend . . . Charley Hacker, Standard
Theatres district manager, drove from Waukesha
to Milwaukee last week in 20 minutes
Orlove, MGM exploiteer, is back
from the Dakotas
John Matis, former Alhambra manager,
recently was named district manager for
Goldberg theatres in Omaha . . . Walter
Blaney, RKO office manager, uses his station
wagon to commute daily between Bark
Lake and the exchange.
. . Remodeling
.
. . .
Max Markowltz, Plaza manager, was down
Angelo Provinzano, former
with a cold . . .
Fox Wisconsin staffer, is busy these d.-.ys
at the Alamo and Mozart. Provinzano and
Mike Chesnick run the two houses .
of the Comet is moving along Harry Kohler, new manager of the Wisconsin
hotel, is thinking of installing 16mm in
the Circus room . Marcus, Warner
manager, called on exhibitors out of town
Roy Pierce, Riverside manager, is back
from a
month on the west coast.
Chet Miller, Palace assistant manager, is
limiting his daily coffee ration to 14 cups
. . . Jules Serkovich, Columbia exploiteer, was
thumping his tubs in the territory on "Tlie
Mating of Millie" and "The Lady From
Shanghai" . Cornfield, Palace manager,
worked up a unique ad on "The Bride
Goes Wild." His ads carried photographs of
patrons attending the preview.
Show business here is due for a hypo this
summer. More conventions are scheduled
Such Popularity
Must Be Deserved!
Advertisers know the pulling power
of BOXOFFICE classified ads.
They
keep coming back. There's a tremendous
market in
a reader audience
of over 23,000 subscribers.
Use BOXOFFICE Classified
Ads for Quick Results
at Low Cost
than in any previous year . . . Mike CoUa,
National Screen shipper, is a busy man these
days, what with a wedding coming up early
in July .
McDonald, Wamer manager,
is gaining weight and considering going
in for golf again. Did you know that
Sonny pounded drums for name bands in
earlier years?
John G. Kemptgen, MGM resident manager,
contacted exhibitors around the territory
. . . Did you notice the resemblance between
that radio program director in "State
of the Union" and Bill Ainsworth, Allied
president?
Johnny Mednikow, National Screen manager,
was in St. Louis briefly . . . Alvin Gross,
MGM office manager, is still searching for an
abode . . . Benny Benjamin, Screen Guild
manager, and R. Baker, RKO salesman,
m.atched score cards following a bit of golf
and it looks like they'll play a match game
soon . Albrecht, MGM booker,
who began plajing golf last year, is chasing
the white pellet with renewed vigor this year.
George Pal Script Idea
To Cut Production Costs
From Western Edition
HOLLYWOOD—Latest in devices to slash
production costs is the "audio-visual" screenplay
developed by George Pal and being
utilized in advance of actual shooting on
"The Adventures of Tom Thumb," live actionanimation
feature which he is preparing for
United Artists release.
Pal's "audio-visual" gadget takes the form
of a film outline featuring narration, preliminary
set sketches and musical development,
and is used as a blueprint to iron out
story kinks, over-footage and other budgetraising
problems.
Prices Rise in Wabash
WABASH, IND.—A new price schedule for
the Colonial Theatre was announced by T. J.
Cleary, manager, as the house reopened after
being remodeled. Sunday through Thursday
nights the price now is 44 cents, the same as
at the Eagles Theatre. Matinees Monday
through Thursday the price is 35 cents. On
Sunday the matinee price is 44 cents. Prices
on Friday and Saturday are 25 cents afternoons
and 30 cents nights. Children's admissions
in all instances are unchanged.
Ed Wheeler Joins Sack
DALLAS—Ed A. Wheeler has been appointed
special sales representative for Sack
Amusement Enterprises for the exchange territories
of Cincinnati, Cleveland, Indianapolis,
St. Louis and Pittsburgh. Wheeler,
former Astor franchise holder in Cincinnati,
has disposed of his exchange holdings, and
will make his headquarters in Cincinnati,
from which base he will direct sales and
bookings.
SRO Purchases 'The Long Walk'
David O. Selznick has purchased a forthcoming
novel by Bet.sey Barton, "Tlie Long
Walk," a story told in a single day.
To Film Medical Bunko Artists
William Moss will make a film for Eagle
Lion concerning medical bunko, tentatively
titled "Medical Hucksters."
70 BOXOFFICE
:
: May
15, 1948