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An Advertisement to Realistic Advertisers:
BUY THE BIG ECONOMY SIZE
^^^^^^^^^^^" ^^^^^^^^^^^ ^^^^^^^^^^ ^^^^^^^^^^^^^^^i^^^^^^^^^^^^^^m ^Bi^^^^^^^^^^
When you get $1.56 worth of absolute volue for euch doUor you
spend in trade puper odvertising to Americon exhibitors, your best
bet is obvious — und beyond ony sound orgument.
VOU actually get 56% greater coverage of American exhibitors—theatre owners,
manager, circuit executives — the people who do the buvinq — through BOX-
OFFICE, than through the next largest film trade paper. That applies likewise to
Canadian exhibitors.
Please note that we are not referring
in this to our huge lead in grand total net
paid circulation. This is the "meat" of that circulation for advertisers — the people
who make or influence the BUYING decisions for the motion picture theatres of the
United States and Canada.
Nobody who isn't important at theatres is included in these figures; neither is
anybody in Timbuctoo or any other foreign land.
Only by buying a combination of several other film trade papers can you get
anything like the exhibitor readership coverage of BOXOFFICE alone — and at a
cost of at least double the rate per thousand! Remember, too, that many of BOX-
OFFICE's exhibitor-subscribers nowadays read no other film
trade paper]
Quick Facts on the Status of BOXOFFICE:
• Latest net paid circulation is over 23.000—leading its
nearest competitor in U.S.A. and Canada (either or
both) by over 56%. On exhibitor executive coverage
alone the lead is likewise over 56%.
• BOXOFFICE carries a greater grand total of national
advertising than does any other Kim trade paper.
• Exclusive advertising and total volume placed
through advertising agencies is for greater in BOX-
OFFICE than in any other film trade paper.
* The advertising cost per thousand paid subscribers
(in any or all of the subscriber classifications) is
far lower than in any other film trade paper.
• BOXOFFICE provides virtually complete coverage
just about everybody who is "anybody" in this industry
reads it regularly.
Wherever There s a Theatre — There s a BOXOFFICE/
10 BOXOFFICE :
: May
15, 1948