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"HOW TO MANAGE A THEATRE"
A Practical Guide to Successful Theatre Operation
First
Edition
a
Sellout!
Second
Edition
Selling
Fast!
Leam about motion picture theatre
management and operation by studying
this comprehensive book, which has
been endorsed by many leading executives.
Among the subjects treated in this
exhaustive manual are motion picture
distribution, theatre construction, heating
and air conditioning, buying and
booking pictures, picture projection,
duties of employees, advertising and
exploitation, details of theatre management,
and scores of others.
This book will help a manager to
build attendance on poor nights. It explains
why some theatres fail while
others succeed.
"During the course of a year, many
volumes of trade interest find their way
to our desk," wrote Phil M. in the Film
Price
Only
Postage
$5 Paid
Daily, "but none this year rates highei
than 'A Course in Motion Picture Theatre
Management,' by Sam Carver.
"Carver drew on the real 'know-hov/'
which is his after thirty years in show
biz. The result is a common sense
presentation, in simple language, of
what experience has taught him.
"Essentially designed for the newcomer
to the field, the basic information
set down by Carver should prove
invaluable in the schooling of new staff
personnel."
Order Today!
SAM
CARVER
°'^^'
^°^°y!
15 West Grand Avenue Highland Park 3, Michigan
i
BOXOFFICE :: May 15, 1948 65
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