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. . Wallace<br />

hadn't<br />

exchange, accompanied salesman Connie<br />

Dreher on a business trip tlu-ough western<br />

Texas. Franconi was making contact with<br />

representative showmen to learn first hand<br />

what the outlook is for coming months . . .<br />

S. G. Fry and his Joy house manager, Earl<br />

Cason. were here on a routine visit and to<br />

work out additional facilities for the film<br />

truck line which they and four other exhibitors<br />

own and jointly operate.<br />

F. E. Sidle, owner of the Victory Theatre<br />

in Bangs, near Brownwood, was on the<br />

Row recently following his luianimous election<br />

as city councilman . . . Howard Bland,<br />

Robb & Rowley partner in Taylor, was here<br />

to confer at the home office on new equipment<br />

and new construction. He said Howard<br />

Hoke, his partner for many years, has retired<br />

and has been inactive for some time<br />

and that his condition remains fairly good.<br />

Bland was asked about the Taylor man who<br />

is making national headlines for eating nothing<br />

but grass and thriving on it. Bland<br />

said the man eats gra.ss, all right, but that<br />

he (Bland I gotten aroimd to the new<br />

fad as yet.<br />

L. R. Jones, owner of the Jonsey Tlieatre<br />

in Normangee, was here buying and collecting<br />

miscellaneous supplies. He formerly owned<br />

a theatre in Altus, Okla., which he leased to<br />

Griffith and recently he sold Griffith the<br />

building. He is figuring on another Texas<br />

theatre investment<br />

former city<br />

. . .<br />

manager for<br />

J. R. MacEachron,<br />

Malco in Jackson,<br />

Tenn., is about to go to work for Jefferson<br />

Amusement Co., we were told. He has been<br />

staying in Raynie, La., for several weeks.<br />

Joy Houck's Queen Theatre on Elm street,<br />

which built its reputation by offering new<br />

double bills daily and charging only 10 cents<br />

admission, but which raised its price during<br />

the war, has reduced prices again to a dime<br />

plus tax. The childi-en's price is 5 cents . . .<br />

Robb & Rowley's Rosewin Theatre has started<br />

using Ringo to build up its Saturday kid<br />

shows. Comic books and toys are among the<br />

prizes . . P. G. Cameron's Ervay Theatre<br />

.<br />

and L. B. Crow's Sunset Theatre have joined<br />

in the independent neighborhood theatres'<br />

cooperative advertising campaign, increasing<br />

the number of participants to 19.<br />

J. M. "Soda" Reynolds and his wife enjoyed<br />

a few days in Houston ...CM.<br />

Cooper of the Queen in Mart drove to Dallas<br />

to pick up his daughter, a senior at SMU.<br />

and take her home for Mother's day . . .<br />

Prank Benson of the Majestic in Bowie was<br />

on the market and reported he has completed<br />

a spring renovating program at his<br />

house<br />

. Walthall, National Screen<br />

Service veteran, underwent surgery in Medical<br />

Arts hospital for a stomach condition.<br />

He was reported making a good recovery soon<br />

afterward.<br />

Organizing Radio Network<br />

PALESTINE, TEX. — Gordon McLendon,<br />

owner of radio stations KNET here and KLIF<br />

in Dallas, is president of a new broadcasting<br />

network now being organized as the Liberty<br />

Broadcasting System. It will cover Texas and<br />

several adjoining states. McLendon is a son<br />

of B. R. McLendon, owner and operator of<br />

the Tri-States theatres circuit.<br />

Mount Hope to<br />

Slothowers<br />

MOUNT HOPE, KAS.—Mr. and Mrs. T. H.<br />

Slothower, operators of several Kansas theatres,<br />

have taken over the Community Tlieatre<br />

here from Chet Chrlstianson.<br />

M. R. 'Duke' Clark's Upfilfed Cigar<br />

Is<br />

a Dallas Filmrow Trademark<br />

DALLAS—The handsome and genial<br />

gentleman<br />

in the accompanying picture is the<br />

background for one of the most distinctive<br />

trademarks on Dallas' Filmrow.<br />

The holder and cigar tilted at a 60 degree<br />

angle from the mouth of M. R. "Duke" Clark,<br />

Paramount district manager, can be seen at<br />

the same precarious angle any time you see<br />

"Duke," whether it be in his office, on the<br />

street, at the 'Variety Club, banquet table or<br />

elsewhere. Friends say he has carried the<br />

four-inch holder and five-inch imported<br />

Havana at this angle so long a niche has<br />

been worn in the holder and the angle never<br />

varies as much as one degree.<br />

The plaque in the background was given<br />

to Clark as one of the founders of Tent 2<br />

of the 'Variety Club in Columbus, Ohio, in<br />

1930. Clark also helped organize Tent 25 in<br />

Los Angeles some years later and was assistant<br />

national chief barker eight years. He<br />

was elected property master of the Dallas<br />

club soon after he an-ived here and has held<br />

the post for two terms. This year he also<br />

was made chairman of the house committee.<br />

Clark lives with his wife in a home they<br />

purchased at 6855 Casa Loma Ave. soon after<br />

moving to Dallas.<br />

Clark was branch manager<br />

in Cleveland at one time, later was district<br />

manager in Los Angeles, went back to Cleveland<br />

as district manager, and came here in<br />

the same capacity three years ago. He now<br />

San Antonio Cow Belles<br />

Vie on Theatre's Stage<br />

SAN ANTONIO—Thhty-five of the Alamo<br />

City's loveliest young women competed in<br />

the semifinals of the local contest to select<br />

America's Most Beautiful Cow Belle Monday<br />

evening at the Texas Theatre. The winner<br />

will go to Bandera on May 21, 22 to compete<br />

with other contestants for the national title.<br />

Monette Shaw acted as mistress of ceremonies<br />

at the local contest judged by three<br />

convalescent veterans from Brooke General<br />

hospital at Fort Sam Houston. The young<br />

miss winning the title will compete for the<br />

foUo'wing prizes at the Bandera Stompede:<br />

An all expense paid trip to Hollywood, a $500<br />

western outfit, a wrist watch, a custom made<br />

pah- of boots and silver inscribed cowbell<br />

designating her as "America's Most Beautiful<br />

Cow Belle" and autographed by Zeke.<br />

Finals in the local contest were held Tuesday<br />

evening ill).<br />

Select Being Rebuilt<br />

MINEOLA, TEX.—Robert Hooks is coming<br />

along nicely with the rebuilding of his Select<br />

Theatre here. It is being modernized and<br />

enlarged and will reopen June 15. Bob added<br />

quite a bit of new equipment to his booth<br />

and to the house in general, with Modern<br />

Theatre Equipment of Dallas furnishing the<br />

supplies.<br />

—Photo by Dcrn Hulse jr.<br />

DUKE CLARK<br />

boasts he is a "native Texan" and on occasion<br />

can be seen wearing a ten-gallon hat.<br />

Oklahoma Report Shows<br />

Enterprise on Increase<br />

OKLAHOMA CITY—The Oklahoma tax<br />

commission reports a gain in business enterprises<br />

in operation for the first quarter of<br />

the calendar year 1948.<br />

The report, released this week, shows 2,731<br />

new businesses; 2,500 quitting business, and<br />

1,103 changes of ownership. This is a gain<br />

in new business of 231.<br />

THEATRE SEAT INSTALLATION<br />

20 years experience — Satisfaction guaranteed.<br />

/« HYDE<br />

Write or Phone 5327<br />

Johnnie Boutwell<br />

Temple,<br />

Texas<br />

«T.-»anfran«I».o(Z><br />

calif.<br />

BUFFALO COOLING EQUIPMENT<br />

lOthn.. 2nd Unit, Santa FeBldg. BUFFALO ENGINEERING CO-, INC. Dallas, Tex.<br />

BOXOFFICE :: May 15, 1948 95

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