LOS ANGELES Mate Gerson, Monogram booker in Cleveland, visited friends and relatives here recently. His nephew is Murray Gerson, local Monogram booker . . . Harry Rackin and Sid Lehman, Exhibitors Service Co., are booking and buying for the Amba-ssador Theatre, owned by the Ambassador Hotel Corp. . . Morse Two new theatres will go up soon in Cucamonga, Calif. Louis Torres is planning to erect a 500-seater, while L. J. Roderegiez, owner of a 235-seat house in the area, will build a new 502-seat theatre Rebwyn bought the Grand in . Anaheim and appomted Eddy Goldberg, manager. Eddy's father Lou owns the Dale in Long Beach. . . . The The Filmrow cafe will be closed starting May 22 for a complete renovation local Metro exchange is getting its face lifted, Art Wallace, long-time exhibitor, too . . . and W. V. Hyman have opened a theatre premium office known as Theatre Attractions. They plan to handle all types of theatre giveaways . . . Mr. and Mrs. Joe Veneable are taking a vacation trip to Honolulu. . . . The Jack LawTence was named representative for Sonney Roadshow Attractions. He formerly was with Eagle Lion here Levere Corp., an offspring of Drive-In Theatres of Anaerica, is building a 1,000 car drive-in theatre at Jefferson and Sepulveda in Los Angeles. Construction is also under way on its new drive-ins in Ojai and San Bernardino. All of the new open-air houses are under the Louis P. Jasserendi patents. The Gilmore Drive-In here and the Valley Drive-In, Ontario, of which Seth Perkins is an executive, are also under these patents. Recent Row visitors: Charles Feldman, division manager for U-I; Judge LeRoy Pawley, Desert Theatre, Indio; James Loomis of the Vista, Douglas, Ariz.; Ray Homestead, Arizona; Fred Hershon, Garden, east Los Angeles; Ben Arenda, Eureka, Brawley; S. and Jay Burgerf, Del-Mar, Carpenteria; Jack Colbo and Everett Cummings, Victor Meralta, 13 PI o o u e jT I ei M g Trailers in Color At a Price You Can Pay 1977 S. Vermont Avenue Los Angeles 7, RE. 2-0621 California THE MODERN PROJECTOR 1S7 Golden Gale Ave., San Francisco 2, Calif. Phone Underhill 7571 Downey; E. D. Patterson, Elsinore; Harris Anderson, Glendale; Al Levoy, Crown, Pasadena; Morris Kurston, Boulevard Theatre, east Los Angeles; Ned Calvi, Plaza, Hawthorne, and T. E. Tobin, Aloha, Los Angeles. Filmrow travelers: Ben Wallerstein, Warner circuit executive, and Leo Miller, circuit buyer, planed for New York to attend a meeting of theatre chieftains at the home office . . F. A. Bateman, general sales manager . for Screen Guild Productions, left for exchange and circuit sessions in Kansas City, St. Louis, Oklahoma City and Dallas . . . The executive head of the Film Classics west coast division, Sam Wheeler, returned from San Fiancisco . . . George A. Smith, Paramount western division manager, returned from a week's trip to the midwest . . W. E. . Callaway, United Artists western district manager, pulled out for a business trip to Portland and Seattle. Court Decision, Television SCTOA Discussion Topics LOS ANGELES—The recent supreme court decision in the government's antitrust case against the major companies will be analyzed at a roundtable discussion by members of the Southern California Theatre Owners Ass'n at a special luncheon meeting called for May 24 at the Ambassador hotel. Recent SCTOA activities also wiU be reviewed, particularly as concerns the labor and television fields. Meanwhile James H. Nicholson, operator of the Picfair Theatre here and chairman of the SCTOA's television committee, staged a demonstration of his 16mm television recording device for interested showmen at a May 13 "preview" at his theatre. Nicholson, who has formed Television-Relay, Inc., to handle the device, has not yet formulated plans for the commercial use of the system. It is the result of experimentation in photographing, on 16mm film, events as they are being telecast, which film is then processed rapidly and tlu-own on the theatre screen. Hardwick Takes Cruise CLOVIS, N. M.—Russell Hardwick, Clovis theatre owner, has left for a six-week cruise which will take him to South America. He left here for New York and Montreal, where he was to board a freighter that would make stops in various Caribbean and South American ports. BEG PARDON, AL GALSTON A photo in the May 8 issue of BOXOFFICE showed Al Galston, owner of the Hollywood Music Hall theatres and a Variety Club director, chatting with "Silver Dollar" Jake Schreiber at the recent Variety International convention in Miami, Fla. Galston and Schreiber are old friends for whom the Variety convention was their first reunion in 25 years. Identification lines under the May 8 photo erroneously gave the name of Dave Bershon, also a Los Angeles exhibitor, in place of Galston. There Will ALWAYS Be a MANLEY Man! W. H. TURPIE, Western Division Manager 1914 So. Vermont. RE 7528 Los Angeles 7. Calii. SAN FRANCISCO n motion picture made in Redwood City in 1915 of a baseball game between married and single men was given a sound track and screened at the Sequoia Theatre there as part of the anniversary celebration of the theatre and the Redwood City Tribune. . More than 500 newspaper carriers and their friends were guests at a free show given by Fox West Coast Theatres in cooperation with the San Mateo Times. The carriers agreed to cari-y literature in behalf of the United Bud Abbott Nations Appeal for Children . . . and Lou Costello were on the stage of the Paramount for the opening of "The Noose Hangs High." They were guests of the Variety Club for dinner . joined the star cast for the I . Lena Home Am American day celebration here. In addition to her, the program had Danny Kaye, Ginger Rogers and the dancing DeMarcos . . . Mary Pickford, Frances Langford and Dick Powell were among the galaxy of stage and screen stars participating in the Los Angeles-Contra Costa county mass flight. . . . John Grichuhin is the new manager of the Verdi Theatre in San Francisco. He has been associated with Golden State for two years Ben Babb, exploitation man for Selznlck Releasing Organization, was up from Los Angeles to work on the "Duel in the Sun" opening at the Paramount. It was the film's first showing here at regular prices . . . E. M. Graybill of the San Miguel Theatre, San Miguel, was on the Row saying hello to friends. Lew Serbin, owner of Dance Art Co., has returned from a three-month tour of Europe and the middle East. He visited 21 nations. The junior executive dance at the Variety Club proved to be a great success. Proceeds went into the heart fund. Committee chairman was Stanley Lefcourt, Golden State circuit. Others who helped make the party a success were Morris Rosenberg, Golden State circuit; Phil Harris, United Artists exchange; Ted Gelber, Paramount; Al Corley, UA; Gene Newman, 20th-Fox; Hal Gruber, RKO, and Hal Flannigan, EL. Bob Davis is the new twoker at the 20th- Fox exchange. Davis filled the vacancy left by Gene Newman, who moved into the 20th- Fox division office. Second Project Charted By Westates Circuit PASADENA—The second unit in the new Westates circuit headed by Terry McDaniel and J. E. Poynter will be the Lamada, a 750- seater on which construction will begin shortly. Unit will cost about $160,000 and is expected to be ready for operation in October. Westates is also constructing the Artesia, a 550-seater, in Artesia, Calif. Spokane Drive-In Open SPOKANE—The Auto-Vue Drive-In on North Division was opened by Ray Straywich and C. W. Young, who bought the interests of the former owner, J. J. Rosenfield, operator of the Post Theatre downtown. 62 BOXOFFICE : : May 15, 1948
MOTIOGRAPH THE WIDE OPEN SECRET V\ JN OW it's a wide open secret that no other projector gives the quiet running and projection quahty that Motiograph gives. This is proven by every Motiograph delivery, and the reason is no secret either. Motiograph is the first projector in history to give you the full combination of modern design, super machining to tolerances never before attained and w^ith every feature projectionists have long wanted. These mean that NOW you can have performance on the screen far beyond all past standards of quality, comfort of operation for the projectionists and, above all, freedom from maintenance cost. B. F. SHEARER COMPANY 2318 Second Avenue ELIiol 8247 PORTLAND 1947 N, W. Kearney ATwaler 7543 SAN FRANCISCO 243 Golden Gale Ave. UNderhill 1-1816 LOS ANGELES 1964 South Vermont Rochester 1145 BOXOFFICE :: May 15, 1948 62-A
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