success is... - DENTSPLY Friadent

36 | IDENTITY
things that are noticed in addition to your dental competence, things that make
the time spent in your practice more pleasant for patients and keep them loyal to
your practice. The important factor here is the benefit to the patient. Obviously it
is becoming more and more difficult to find or create something special. The principle
of speed is also applicable here. Once a competitor near by has taken over a
specialty, it is difficult to stand out in the same field. However, it is important to
note that every practice has its own special strengths.
ONCE ALL PREREQUISITES HAVE BEEN MET IS THE LOGO THE
NEXT STEP TO THE NEW THEME?
Not necessarily, because the logo is only a part of the corporate design. What is
important is the harmonious design of all components, such as letterhead, business
cards, practice brochures and the internet presence. They must all have a unified
esthetic design for the best effect. A logo standing by itself does not make a corporate
design. How memorable a logo can easily be tested for yourself. Take a pencil and
draw the logo of Mercedes, Porsche or another brand you know well. Not so easy, is
it? The reason why is that an effective theme is a comprehensive, well planned design
system and it is perceived as a whole with all its parts. It consists of many single components
of a mutually interdependent visual and verbal communications system. For
example, this includes visual language, choice of colors, selection of fonts, referred to