success is... - DENTSPLY Friadent
success is... - DENTSPLY Friadent
success is... - DENTSPLY Friadent
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efore<br />
PICKING UP THE PATIENT<br />
The result: “one-size-fits-all” information does not meet patients’ requirements.<br />
The new patient materials d<strong>is</strong>tingu<strong>is</strong>h three target groups and present persons<br />
with whom patients can identify.<br />
■ Matthew: “young and desperate” after traumatic tooth loss<br />
■ Ian: “establ<strong>is</strong>hed and <strong>success</strong>ful” now with the first age-related dental problems<br />
■ Heather: “old but not old-fashioned” searching for a fixed “third set of teeth”<br />
that feel like the second set<br />
The brochures communicate more than just information. They embed the necessary<br />
information in typical patient case h<strong>is</strong>tories and are intended to establ<strong>is</strong>h the<br />
necessary bas<strong>is</strong> for trust, allay fears and motivate the patient to decide to have<br />
implant treatment.<br />
Matthew after<br />
Heather after<br />
IDENTITY | 43<br />
Ian after
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