success is... - DENTSPLY Friadent

44 | IDENTITY
AROUSE INTEREST IN THE WAITING ROOM
The Dentsply Friadent information brochures and the waiting room posters communicate
with patients where they are particularly open to dental information:
the waiting area of the dental practice. People in waiting rooms are particularly
interested in reading, whether out of curiosity, nervousness or even fear. Here
patients can be made aware of the existence of implant treatment. The information
brochures and the waiting room posters encourage patients to discuss the possibilities
with the dentist and provide opportunities for an initial consultation on the
options of implant treatment. The brochures and the posters address all three
patient types, meaning that they address three important types of indications:
implants for single tooth gaps, larger gaps and implant solutions for the edentulous
jaw. The brochures provide information on the significance of customized solutions
with the slogan: “Implants. One hundred percent yourself!”
TARGETED CONSULTATION
If the patient is now interested in implants, Dentsply Friadent has developed information
brochures for the specific indication and information posters for the consultation.
Starting from the various indication groups the basic stages of implant
treatment are explained in easily understandable terms. Three information brochures
describe the experiences of the characters Matthew, Ian and Heather, and
deal with objections in personal consultation and explain what actually happens
during treatment step by step. They also include a collection of frequently asked
questions to answer any specific questions patients might have.
All materials from the posters to the implant passport are
available for the Xive and Ankylos implant systems.