success is... - DENTSPLY Friadent

Over the long term globalization benefits everyone.
To manage it properly we all have to change – in mentality, speed of innovation,
our mindset. The old industrial society has made us slow and lazy in many ways,
and also liable to complain about everything. We need a massive education
campaign, investment in our human capital. In Finland 90 % of 20-year-olds have
graduated from high school. The education system provides opportunities for everyone
offering innumerable paths to ever higher capacities. Our education system is still
selective and sorts out students. Our schools still offer the same old frontal teaching
systems. The new capacities that we need for the knowledge world, emotional intelligence,
ability for self-learning, are still marginal in our system. That must change,
because we will not be able to master the future with the same attitudes of the old
industrial world.
MR. HORX, WE THANK YOU FOR THIS INTERVIEW. ■
Matthias Horx is one of the best known speakers on the future and trends in the Germanspeaking
countries. He was a journalist and writer for 12 years for publications such as Zeit,
Merian and Tempo before he helped establish the TRENDBÜRO in the early 1990s.
Since 1998 he has been the owner of the FUTURE INSTITUTE (ZUKUNFTINSTITUT), based in
Kelkheim and Vienna. He edits the monthly FUTURE LETTER for VNR-Verlag and is well known
with a total of 15 books.
Matthias Horx works as a future consultant for large companies. His motivational speeches
serve as encouragement and orientation for future developments in all areas of business.
Horx is well known as a speaker to people who are prepared to look beyond the obvious.
His speeches cover the interactions of social, technological, economic and political trends.
The futurologist, born in 1955, lives in Vienna with his wife and two sons.
The “Trend Report 2007 – Key Sociocultural Trends for the Markets of Tomorrow” by
Matthias Horx has just been issued by the Future Institute.
Information and order: www.zukunftsinstitut.de
IDENTITY | 57
Matthias Horx
Photo: Klaus Vyhnalek