success is... - DENTSPLY Friadent

50 | IDENTITY
success is ...
transparency – the magic word
Business management in implantology
| Prof. Dr. Johannes Georg Bischoff
Progress in dental medicine depends on business success.
The implantology practice is oriented not only to dentistry
but also to business. Everything depends on professional
business management.
Now most patients expect implant treatment as part of the
services offered by their dentist. Practices specializing in
dental, oral and maxillofacial surgery that have discerned
this trend early enough have shown strong growth in practice
income and profit. Now more and more dentists are faced
with the decision of whether to add implantology services to
their repertoire. Professional practice management will help
assess whether it makes business sense.
IMPLANTOLOGY AS AN INVESTMENT
Integrating an additional specialty into the practice is a business
investment – just as with the purchase of an additional
treatment unit or a laser.
The dentist will finance his own implantology training and
will accept the opportunity loss to make money during training.
He will purchase instruments and materials.
Marketing will be required to announce the new specialty,
meaning more expenses. In short, the dentist will invest in
implantology.
Whether the investment pays will depend on two factors.
First, how many patients will take advantage of the new
services and what will the extra income be? Second, what
are the extra costs of implantology in the practice?
Modern practice management can provide answers to these
questions. The success of the implantology section of the
practice can be historically analyzed.