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Image 1.3: The Island of tourism & tourist imaginationings.<br />

We begin our journey by making landfall on a southward stretching<br />

spit of sandy beach whence we can gaze upon our conceptual Island of<br />

tourism and tourist imaginationings, as it rises from the sea of other fields<br />

and disciplines. In the foreground is tourism in the shape of a classic<br />

destination resort and in the back of our heads is the aim and purpose of<br />

our island sojourn. Having never been on this particular island, our former<br />

island encounters frame our view and point of reference, in particular the<br />

island Iceland.<br />

Moving around the first tourist resort on the island we ascend to<br />

chapter 2, the plateaux of image and destination. There our meandering<br />

path, steering clear of issues of theory, takes us to another tourist resort.<br />

Our expectations had been framed by the first one we saw on the tourist<br />

beach, but here having engaged with our own ideas, the sign,<br />

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