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Lady<br />
Arizona Paramount<br />
Set as New Chain<br />
NEW YORK—A new corporation,<br />
Arizona<br />
Paramount Corp.. has replaced Paramount-<br />
Nace Theatres. Inc.. as<br />
operator of ten theatre.s<br />
in Plioenix and<br />
Tucson, according to<br />
Leonard H. Goldenson,<br />
head of Paramount<br />
theatres. The n e w<br />
company was organized<br />
as a result of the<br />
resignation of Harry L.<br />
Nace and Harry L.<br />
Nace jr., who will devote<br />
full time to the<br />
George M. Aurelius<br />
operation of their own<br />
exhibition interests.<br />
Paramount-Nace was a wholly owned subsidiary.<br />
Arizona Paramount Corp. will be a subsidiary<br />
of United Paramount Theatres after<br />
January 1. The main executive and general<br />
administrative offices of Arizona Paramount<br />
will be located in the Orpheum Theatre Bldg..<br />
Phoenix.<br />
George M. Aurelius, city manager for Paramount<br />
in Phoenix since 1946. will supervise<br />
Dana Roehrlg Jesse Chinich<br />
Theatre in Clovis, Calif.,<br />
Sold to Barney Gurnette<br />
CLOVIS, CALIF.—The Clovis Theatre here<br />
the operations of Arizona Paramount. He<br />
has been with Paramount since 1938.<br />
Jesse Chinich will be head booker and<br />
buyer for the new circuit. He has been a<br />
Paramount employe for the past four years.<br />
Dana Roehrig will continue as city manager<br />
for Tucson, where he has been operating<br />
since 1946.<br />
Maurice J. Pyle. manager of the Palms<br />
Theatre, Phoenix since 1947. has been named<br />
head of the warehouse department. He will<br />
be in charge of all purchasing and maintenance.<br />
was sold recently by J. Bradley Fish to Barney<br />
Gurnette of Santa Cruz, former district manager<br />
for Golden State Theatres for 23 years.<br />
Fish established the Clovis in 1943 and retains<br />
ownership of the building which he has<br />
leased to Gurnette for a long term.<br />
Frank Shermer, who has managed the theatre<br />
for several years, will retain his post<br />
under Barney Gurnette.<br />
Tenth Anniversary for Fox<br />
LONGMONT, COLO. — The Fox Theatre<br />
here, operated by the Fox Intermountain circuit,<br />
recently observed its tenth anniversary.<br />
Clifl Hays is manager of the house.<br />
'Baftleground' Continues to Pace<br />
Los Angeles With Third Week 160<br />
LOS ANGELES — 'Twas the week before<br />
Chri-stmas and all along the fti'st run sector—with<br />
three notable exceptions— business<br />
went into the expected nosedive. Still topping<br />
the list was "Battleground." which hammered<br />
out an impressive 160 per cent in its<br />
third stanza.<br />
(Average Is 100)<br />
Carlhay Circle—The Heiress (Para). 9lh wt E5<br />
Chinese, Los Angeles, Loyola, Uptown, Wilshire—<br />
Prince of Foxes (20th-Fox); The Threat (RKO),<br />
2nd wk 130<br />
Culver, Four Star, Studio City, United Artists,<br />
Vogue—A Farewell to Arms (WB); The Hatchet<br />
Man (WB), reissues 75<br />
Downtown, Hollywood Paramounts—Red, Hot and<br />
Blue (Para): Song oi Surrender (Para), 2nd wk. 65<br />
Egyptian, Loews Stale—Boltlegrcund (MGM),<br />
Fine Arts—The Fallen Idol (SRO), 4th wk<br />
Four Music Hails—Home of the Brave (UA);<br />
Champion (UA), 2nd wk<br />
Orpheum—Black Midnight (Mono), plus vaudevill(<br />
Pantages, Hillstreet—A Dangerous Profession<br />
(RKO); Bodyhold (Col)<br />
Warners Hollywood, Downtown, Wiltern—The<br />
Hasty Heort (WB)<br />
Reissue Bill Registers 140<br />
As San Francisco Leader<br />
SAN FRANCISCO—Trade generally was<br />
weak, tops in barometer readings going to<br />
the Esquire with 140 for a dualing of "Desperadoes"<br />
and "Renegades," two reissues. Second<br />
honors were divided between "Always<br />
Leave Them Laughing" at the Paramount and<br />
"Free for All" at the Orpheum, both with<br />
125 per cent.<br />
Esquire—The Desperadoes (Col). Renegades (Col).<br />
reissues 140<br />
Fox—Tension (MGM); Change of Heart (20th-Fox),<br />
reissue . 100<br />
Golden Gate—She Wore a Yellow Ribbon (RKO);<br />
My Brother's Keeper (EL). 3rd wk 95<br />
Orpheum—Free for All (U-I), Abandoned (U-I). .125<br />
Paramount—Always Leave Them Laughing (WB). 125<br />
St. Francis—The Heiress (Para), 3rd wk 100<br />
Slate—The House on 92nd Street (20th-Fox); My<br />
Gal Sal (20th-Fox), reissues 85<br />
United Artists—lolson Sings Again (Col), 7th v/k,,,U0<br />
United Nations—Everybody Does It (20th-Fox);<br />
Master Minds (Mono), 2nd d, t. wk 90<br />
Warlield—That Forsyte Woman (MGM), 2nd wk.. 90<br />
"Adam's Rib' Second Week Paces<br />
Seattle at 120 Per Cent<br />
SEATTLE—Santa Claus made his influence<br />
felt hei-e by taking a solid slap at grosses<br />
which tumbled badly.<br />
Blue Mouse—Ichabod and Mr. Toad (RKO); Down<br />
Memory Lane (EL). 3rd d t wk 65<br />
Coliseum—Abandoned (U-1), Idol of the Crowds<br />
(EC) - 100<br />
Fifth Avenue—Adam's Rib (MGM), Prison Warden<br />
(Col), 2nd wk 120<br />
Liberty-Tell It to the Judge (Col); Mary Ryan,<br />
Detective iCol) 90<br />
Music Box—Oh, You Beautiful Doll (20th-Fox);<br />
Chinatown at Midnight (Col), 3rd d. t. wk 75<br />
Music Hall—The Reckless Moment (Col),- And<br />
Baby Mokes Three (Col) 65<br />
Orpheum-Always Leave Them Laughing (WB);<br />
Master Minds (Mono), 2nd wk 95<br />
Paramount—Bride for Sale (RKO); Deputy Marshal<br />
(LP) ^ £0<br />
'Great Lover' Leads Trade<br />
At Portland First Runs<br />
PORTLAND—A pre-Christmas slump hit<br />
all downtown houses. The top. 130 per cent,<br />
was carded by "The Great Lover" and<br />
"Chinatown at Midnight" day and date at<br />
the Paramount and Oriental. In the second<br />
spot was a dualing of "Hit the Ice" and "Hold<br />
That Ghost" at the Mayfair. All other first<br />
runs were off.<br />
Broadway—Free fo<br />
Mayfair—Hit the Ic<br />
All (U-I); Abandoned (U-I)....<br />
(U-I); Hold That Ghost (U-I),<br />
Box—Bride for Sale (RKOl; The Gal Who<br />
.<br />
Took the West (U-I), 3rd d. t. v/k 105<br />
Oriental, Paramount The Great Lover (Parq);<br />
Chinatown at Midnight (Col) 130<br />
Orpheum—Holiday Inn (Para); Lody Eve (Para).<br />
reissues 90<br />
Playhouse— Red, Hot and Blue (Para); Song of<br />
Surrender (Para), 2nd d wk I 90<br />
United Artists—The Story oi Molly X (U-I) 85<br />
Yule Shopping Takes Toll<br />
At Denver <strong>Boxoffice</strong>s<br />
DENVER—Christmas shopping proved to<br />
be the winner in a battle with the boxoffice.<br />
Only two houses had a percentage better<br />
than average.<br />
Broadway—That Forsyte m (MGM), 4th wk,<br />
Denhom—Holiday Inn ( 2nd wk ; Eve<br />
(Para), reissues<br />
105<br />
Denver, V/ebber—The I<br />
i Seabiscuit (WB);<br />
Post Office Investigator (Ri-;<br />
90<br />
Esquire, Pararr.our,! - Christoph. Columbus<br />
(U-I); Joe Palooka in the Coi. irpunch (Mono).. 90<br />
Orpheum—A Dangerous Prof. (RKO); One<br />
Woman's Story (U-I)<br />
Vogue— Lysistrata (SR)<br />
YOUR POPCORN WARMER<br />
IS LOSING YOU 507,<br />
Can You Afford It?<br />
HERB<br />
*<br />
TURPIE<br />
Manley Popcorn Machines and Supplic<br />
Los Angeles 7, Calif.<br />
WE'VE BEEN PRODUCING<br />
Motion<br />
Pictures<br />
FOR MORE THAN 39 YEARS<br />
industrial . . . sales . . . animation<br />
. . . public relations . . .<br />
training . . . theatre ads.<br />
We originated these current<br />
Film Ad Campaigns:<br />
• Chevrolet<br />
m John Deere<br />
• International Harvester<br />
• Tappan Ranges<br />
• General Mills<br />
• Motorola<br />
• Speed Queen<br />
• Niitrena Mills<br />
• Phillips "66"<br />
• Florsheim<br />
Use Business Brevities<br />
BOXOFFICE December 24, 1949 51