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Boxoffice-December.24.1949

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Lady<br />

Arizona Paramount<br />

Set as New Chain<br />

NEW YORK—A new corporation,<br />

Arizona<br />

Paramount Corp.. has replaced Paramount-<br />

Nace Theatres. Inc.. as<br />

operator of ten theatre.s<br />

in Plioenix and<br />

Tucson, according to<br />

Leonard H. Goldenson,<br />

head of Paramount<br />

theatres. The n e w<br />

company was organized<br />

as a result of the<br />

resignation of Harry L.<br />

Nace and Harry L.<br />

Nace jr., who will devote<br />

full time to the<br />

George M. Aurelius<br />

operation of their own<br />

exhibition interests.<br />

Paramount-Nace was a wholly owned subsidiary.<br />

Arizona Paramount Corp. will be a subsidiary<br />

of United Paramount Theatres after<br />

January 1. The main executive and general<br />

administrative offices of Arizona Paramount<br />

will be located in the Orpheum Theatre Bldg..<br />

Phoenix.<br />

George M. Aurelius, city manager for Paramount<br />

in Phoenix since 1946. will supervise<br />

Dana Roehrlg Jesse Chinich<br />

Theatre in Clovis, Calif.,<br />

Sold to Barney Gurnette<br />

CLOVIS, CALIF.—The Clovis Theatre here<br />

the operations of Arizona Paramount. He<br />

has been with Paramount since 1938.<br />

Jesse Chinich will be head booker and<br />

buyer for the new circuit. He has been a<br />

Paramount employe for the past four years.<br />

Dana Roehrig will continue as city manager<br />

for Tucson, where he has been operating<br />

since 1946.<br />

Maurice J. Pyle. manager of the Palms<br />

Theatre, Phoenix since 1947. has been named<br />

head of the warehouse department. He will<br />

be in charge of all purchasing and maintenance.<br />

was sold recently by J. Bradley Fish to Barney<br />

Gurnette of Santa Cruz, former district manager<br />

for Golden State Theatres for 23 years.<br />

Fish established the Clovis in 1943 and retains<br />

ownership of the building which he has<br />

leased to Gurnette for a long term.<br />

Frank Shermer, who has managed the theatre<br />

for several years, will retain his post<br />

under Barney Gurnette.<br />

Tenth Anniversary for Fox<br />

LONGMONT, COLO. — The Fox Theatre<br />

here, operated by the Fox Intermountain circuit,<br />

recently observed its tenth anniversary.<br />

Clifl Hays is manager of the house.<br />

'Baftleground' Continues to Pace<br />

Los Angeles With Third Week 160<br />

LOS ANGELES — 'Twas the week before<br />

Chri-stmas and all along the fti'st run sector—with<br />

three notable exceptions— business<br />

went into the expected nosedive. Still topping<br />

the list was "Battleground." which hammered<br />

out an impressive 160 per cent in its<br />

third stanza.<br />

(Average Is 100)<br />

Carlhay Circle—The Heiress (Para). 9lh wt E5<br />

Chinese, Los Angeles, Loyola, Uptown, Wilshire—<br />

Prince of Foxes (20th-Fox); The Threat (RKO),<br />

2nd wk 130<br />

Culver, Four Star, Studio City, United Artists,<br />

Vogue—A Farewell to Arms (WB); The Hatchet<br />

Man (WB), reissues 75<br />

Downtown, Hollywood Paramounts—Red, Hot and<br />

Blue (Para): Song oi Surrender (Para), 2nd wk. 65<br />

Egyptian, Loews Stale—Boltlegrcund (MGM),<br />

Fine Arts—The Fallen Idol (SRO), 4th wk<br />

Four Music Hails—Home of the Brave (UA);<br />

Champion (UA), 2nd wk<br />

Orpheum—Black Midnight (Mono), plus vaudevill(<br />

Pantages, Hillstreet—A Dangerous Profession<br />

(RKO); Bodyhold (Col)<br />

Warners Hollywood, Downtown, Wiltern—The<br />

Hasty Heort (WB)<br />

Reissue Bill Registers 140<br />

As San Francisco Leader<br />

SAN FRANCISCO—Trade generally was<br />

weak, tops in barometer readings going to<br />

the Esquire with 140 for a dualing of "Desperadoes"<br />

and "Renegades," two reissues. Second<br />

honors were divided between "Always<br />

Leave Them Laughing" at the Paramount and<br />

"Free for All" at the Orpheum, both with<br />

125 per cent.<br />

Esquire—The Desperadoes (Col). Renegades (Col).<br />

reissues 140<br />

Fox—Tension (MGM); Change of Heart (20th-Fox),<br />

reissue . 100<br />

Golden Gate—She Wore a Yellow Ribbon (RKO);<br />

My Brother's Keeper (EL). 3rd wk 95<br />

Orpheum—Free for All (U-I), Abandoned (U-I). .125<br />

Paramount—Always Leave Them Laughing (WB). 125<br />

St. Francis—The Heiress (Para), 3rd wk 100<br />

Slate—The House on 92nd Street (20th-Fox); My<br />

Gal Sal (20th-Fox), reissues 85<br />

United Artists—lolson Sings Again (Col), 7th v/k,,,U0<br />

United Nations—Everybody Does It (20th-Fox);<br />

Master Minds (Mono), 2nd d, t. wk 90<br />

Warlield—That Forsyte Woman (MGM), 2nd wk.. 90<br />

"Adam's Rib' Second Week Paces<br />

Seattle at 120 Per Cent<br />

SEATTLE—Santa Claus made his influence<br />

felt hei-e by taking a solid slap at grosses<br />

which tumbled badly.<br />

Blue Mouse—Ichabod and Mr. Toad (RKO); Down<br />

Memory Lane (EL). 3rd d t wk 65<br />

Coliseum—Abandoned (U-1), Idol of the Crowds<br />

(EC) - 100<br />

Fifth Avenue—Adam's Rib (MGM), Prison Warden<br />

(Col), 2nd wk 120<br />

Liberty-Tell It to the Judge (Col); Mary Ryan,<br />

Detective iCol) 90<br />

Music Box—Oh, You Beautiful Doll (20th-Fox);<br />

Chinatown at Midnight (Col), 3rd d. t. wk 75<br />

Music Hall—The Reckless Moment (Col),- And<br />

Baby Mokes Three (Col) 65<br />

Orpheum-Always Leave Them Laughing (WB);<br />

Master Minds (Mono), 2nd wk 95<br />

Paramount—Bride for Sale (RKO); Deputy Marshal<br />

(LP) ^ £0<br />

'Great Lover' Leads Trade<br />

At Portland First Runs<br />

PORTLAND—A pre-Christmas slump hit<br />

all downtown houses. The top. 130 per cent,<br />

was carded by "The Great Lover" and<br />

"Chinatown at Midnight" day and date at<br />

the Paramount and Oriental. In the second<br />

spot was a dualing of "Hit the Ice" and "Hold<br />

That Ghost" at the Mayfair. All other first<br />

runs were off.<br />

Broadway—Free fo<br />

Mayfair—Hit the Ic<br />

All (U-I); Abandoned (U-I)....<br />

(U-I); Hold That Ghost (U-I),<br />

Box—Bride for Sale (RKOl; The Gal Who<br />

.<br />

Took the West (U-I), 3rd d. t. v/k 105<br />

Oriental, Paramount The Great Lover (Parq);<br />

Chinatown at Midnight (Col) 130<br />

Orpheum—Holiday Inn (Para); Lody Eve (Para).<br />

reissues 90<br />

Playhouse— Red, Hot and Blue (Para); Song of<br />

Surrender (Para), 2nd d wk I 90<br />

United Artists—The Story oi Molly X (U-I) 85<br />

Yule Shopping Takes Toll<br />

At Denver <strong>Boxoffice</strong>s<br />

DENVER—Christmas shopping proved to<br />

be the winner in a battle with the boxoffice.<br />

Only two houses had a percentage better<br />

than average.<br />

Broadway—That Forsyte m (MGM), 4th wk,<br />

Denhom—Holiday Inn ( 2nd wk ; Eve<br />

(Para), reissues<br />

105<br />

Denver, V/ebber—The I<br />

i Seabiscuit (WB);<br />

Post Office Investigator (Ri-;<br />

90<br />

Esquire, Pararr.our,! - Christoph. Columbus<br />

(U-I); Joe Palooka in the Coi. irpunch (Mono).. 90<br />

Orpheum—A Dangerous Prof. (RKO); One<br />

Woman's Story (U-I)<br />

Vogue— Lysistrata (SR)<br />

YOUR POPCORN WARMER<br />

IS LOSING YOU 507,<br />

Can You Afford It?<br />

HERB<br />

*<br />

TURPIE<br />

Manley Popcorn Machines and Supplic<br />

Los Angeles 7, Calif.<br />

WE'VE BEEN PRODUCING<br />

Motion<br />

Pictures<br />

FOR MORE THAN 39 YEARS<br />

industrial . . . sales . . . animation<br />

. . . public relations . . .<br />

training . . . theatre ads.<br />

We originated these current<br />

Film Ad Campaigns:<br />

• Chevrolet<br />

m John Deere<br />

• International Harvester<br />

• Tappan Ranges<br />

• General Mills<br />

• Motorola<br />

• Speed Queen<br />

• Niitrena Mills<br />

• Phillips "66"<br />

• Florsheim<br />

Use Business Brevities<br />

BOXOFFICE December 24, 1949 51

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