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Boxoffice-December.24.1949

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. . When<br />

Pound Devaluation May Cause Rise<br />

In Ticket Prices in Australia<br />

By WILLIAM BEECHAM<br />

Australian Representative, BOXOFFICE<br />

PERTH, W. A.—L. C. Waterman, chairman<br />

of the South Australian Motion Picture<br />

and Theatre council, stated recently that<br />

the loss by American film producers following<br />

the devaluation of the Australian pound<br />

might necessitate a general rise in admission<br />

prices at cinemas throughout the Commonwealth.<br />

"The devaluation has meant that<br />

the distributors' frozen profits held in Australia<br />

have been reduced by one-third of their<br />

value," he said, "and since the cost of all<br />

goods imported from America is now Increased,<br />

there will naturally be higher costs<br />

for raw stock. Technicolor pr nts, advertising<br />

accessories and general equipment. Opinion<br />

in film circles here is that our distributors<br />

may have only two courses open to them<br />

— to cut their operating costs or to get more<br />

revenue, both from percentage and flat film<br />

rentals. If the latter method is chosen it will,<br />

of course, eventually lead to higher admission<br />

prices."<br />

[We<br />

hare the<br />

J. D. Williams shows its profit as £26.313.<br />

compared with the £26,006 of the previous 12<br />

months, and its dividend is at the rate of 6<br />

per cent. Spencers shows its profit as £18,662,<br />

compared with £18,499, and its dividend is<br />

also at 6 per cent.' We.sts shows its profit<br />

as £23,110, compared with £21,923, and its<br />

dividend is at the rate of 7H per cent.<br />

Amalgamated Pictures .-jhows its profit as<br />

£13,943, compared with £13.237, and its ordinary<br />

dividend is at the rate of 6H per cent.<br />

oil<br />

companies offering free subui'ban picture<br />

shows. Now comes news that in one countrj'<br />

town a leading Australian oil company not<br />

only presented a free picture show but also<br />

offered patrons free beer and sandwiches<br />

after the performance. In addition the<br />

Council of Adult Educat'on is now sponsoring<br />

free film shows in many centers.<br />

The Australian production, "Sons of<br />

Matthew" made Australian history recently<br />

when it was screened before Queensland<br />

members of parliament in the legislative<br />

council chambers. The screening was made<br />

possible by the installation of special sound<br />

equipment, and as far as can be learned<br />

marked the first tim.e any film has had its<br />

first screening in a House of Parliament in<br />

Australia. It was disclosed that Australian<br />

audiences will be able to see the swimming<br />

pool scenes deleted by the Johnston office,<br />

as the Au.stralian film censor has passed<br />

them. A spokesman for Universal Pictures,<br />

the company releasing the film throughout<br />

Australia, says that these scenes—taken<br />

Recently we<br />

amid<br />

had something to say in these<br />

beautiful surroundings and showing Wendy<br />

Gibb swimming In the nude in a woodland<br />

pool—are "very artistic."<br />

Clive Amott, managing director of United<br />

Artists of Australia, said recently that if an<br />

accurate popularity graph could be given for<br />

all types of films during the last 20 years, it<br />

is certain that westerns would reveal little<br />

or no falling off. "The appeal of musicals,<br />

NOW IS THE TIME! comedies and dramas has fluctuated through<br />

the years," he stated, "but for the confirmed<br />

western fan the outdoor action picture has<br />

DOUBLE<br />

always possessed an interest unaffected by<br />

other factors."<br />

YOUR LIGHT WITH OUR NEW<br />

Greater Union Theatres has paid unchanged<br />

dividends to<br />

VINYL<br />

its four holding companies<br />

for the financial year July 1, 1948, to<br />

June<br />

PLASTIC<br />

30, 1949. Ordinary dividends again were<br />

£75,000, half of which was distributed among<br />

the holding companies and half to the Rank<br />

organization in Britain. A preference dividend<br />

of 5 per cent also was paid. Greater<br />

SCREEN<br />

337 GOLDEN GATE AVE. • HE l-82<br />

SAN FRANCISCO 2. CALIF.<br />

Morris, Pres. Wayne Mayhew, C. W. vice-Pres.<br />

Jor<br />

YOUR<br />

Over 1,200 orphans from 16 homes in<br />

Count on ul lot Quick AcHoid<br />

In EAtRE Western Australia recently were given a pic-<br />

£^.^<br />

THEi THEATRE EXCHANGE CO.<br />

^201 Fill Fint Alls BIda. Portland 5. Orcoon<br />

after vehich they went by ferry to the South<br />

Perth zoo where they were given limch, entertained<br />

and provided with fruit and ice<br />

DRIVE-IN THEATRE<br />

cream.<br />

NEW Junior in-A-Car Speaker. Unsurpassed Sea our In<br />

faithful reproduction. Can be tuned to suit the ear.<br />

Priced so that the smallest Drive-in can use them.<br />

Junction Box can be mounted V/z" 2" pipe.<br />

on or<br />

nic by the management and staff of the<br />

Grand Theatre here. Youngsters first were<br />

taken to the theatre to see "Bill and Coo,"<br />

Hoyts suburban cinemas in the Sydney<br />

area recently held a most successful Food<br />

for Britain drive, the aim being to provide<br />

5,000 food parcels which could be posted to<br />

reach England before Christmas.<br />

SEATTLE<br />

Tl<br />

pran Bergerson has resigned as manager for<br />

the Northwest Automatic Candy Co. and<br />

joined the Sterling Tobacco Co. in association<br />

with H. D. Bracken jr., in promotion of theatre<br />

candy and soft drink sales in the northwest<br />

. Dan Redden moved from the<br />

Paramount Theatre to manager of the Music<br />

Hall as a result of the Hami-ick-Evergreen<br />

splitup. the first thing he moved was the<br />

house cat.<br />

One hundred Filmrow families attended<br />

the annual Christmas preview party at the<br />

Jewel Box Theatre, followed by ice cream<br />

and cake at the Rendezvous cafe . . Other<br />

.<br />

Filmrow and theatre office parties extended<br />

from December 16 through the 23rd, ranging<br />

from exchange cocktail parties to dinner<br />

dances at golf and country clubs . . Ted<br />

.<br />

Galanter, MGM exploitation representative,<br />

and his wife Mildred were visitors.<br />

. . . Five<br />

Wally Rucker, manager, and Ken Mellgren,<br />

salesman for EL, flew to San Francisco to<br />

attend a sales meeting December 19-21 . . .<br />

Guy Maxey of WB and his wife celebrated<br />

their 39th wedding anniversary<br />

downtown houses were playing reissue programs<br />

during the pre-Christmas doldrums<br />

. . . Visitors to Filmrow included Lou Pressler,<br />

Aberdeen; Florence Benson, Fiiday Harbor;<br />

Joe Lewis, Snoqualmie; Lee Kirby, Monroe;<br />

A. G. Peechia, Eatonville; W. B. McDonald,<br />

Olympia; Walter Graham, Shelton, and Junior<br />

Mercy. Yakima.<br />

To Reopen Kiva Theatre<br />

GREELEY. COLO.—The Kiva Theatre here<br />

will be reopened Chi'istmas day following extensive<br />

remodeling now in progress. The<br />

boxoffice is being shifted from the center to<br />

the east side of the lobby, and a confection<br />

stand is being installed.<br />

To Reopen Fox Theatre<br />

SANTA ANA, CALIF.—The Fox Theatre<br />

here, closed several weeks ago for extensive<br />

remodeling, will be reopened Christmas day<br />

by the Fox West Coast circuit. Improvements<br />

will include air conditioning, new carpeting<br />

bv the Fox West Coast circuit.<br />

Coos Bay Drive-In to Be Ready Jan. 1<br />

COOS BAY, ORE.—The 500-car drive-in<br />

being constructed at a site on Ocean boulevard<br />

near here by W. A. Graeper of Portland<br />

is expected to be completed about January 1.<br />

A 60-foot screen tower is being erected at<br />

the north border of the tract. The parking<br />

area will contain 11 ramps, the first one 150<br />

feet from the screen. A building in the center<br />

of the area will house the projection booth,<br />

a snack bar and restrooms. Construction is<br />

being handled by Cartwright & Wilson,<br />

Toelle, Utah. Cost is $100,000.<br />

Services lor Vin Moore<br />

LOS ANGELES—Graveside services for Vin<br />

Moore, 71, veteran motion picture director,<br />

were held at the Pierce Bros. Hollywood mortuary<br />

in Vahalla cemetery. Born in New<br />

York, Moore came here 34 years ago and<br />

had been directing pictures since 1917. He<br />

had been wnth Universal and directed the<br />

Cohen and Kelly series. He is survived by his<br />

wife Virginia.<br />

54 BOXOFFICE December 24, 1949

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